AMAZON COMMUNICATION

PLANGarry Howell

AET 560

MARCH 25, 2017

DR. RENEE GREEN

OBJECTIVE

• Explain why the change in the evaluation system

• What leadership is doing to facilitate the change

• How the change will go into effect

(Google, 2017)

TARGETAUDIENCE

(Google, 2017)

• Amazon will focus on

• Mid-level managers

• The employees under these managers

PROCEDURES TO SHARE COMMUNICATIONS

• Face to face meetings

• Video-teleconferences

• Direct Emails

• Frequently asked questions link

Staying in Touch

("Amazon’s Career Choice", 2017).

FREQUENCY OF COMMUNICATION

• Senior Leader engage all employees of the first day of notification

• Human Resources will evaluation feedback from quarterly questionnaires

• Mid-level managers must be engaged employees in discussion

• Focuses on feedback and reshape message

• A two year plan that runs past the first evaluation

Constant Communication

("Team Alliance Selling Strategy", 2017)

EVALUATION OF THE COMMUNICATION PLAN

• Direct feedback from senior face-to-face meeting will provide information on the effectiveness of the communication plan

• Mid-level managers must relay the feedback they receive both positive and negative.

• Focuses on changes on the areas not understood

• Each quarter a questionnaire will be sent to each employee

• Follow up feedback after the first evaluation

Fine Tuning

("Free Pic", 2017).

CONCLUSION • Senior leaders will communicate early and often

• Communication will incorporate face-to-face meetings

• Mid-level managers will communicate with employees

• Feedback is crucial to communication

• Direct and indirect feedback will shape the message

• End state after the change is employee satisfaction and understanding the new evaluation ("70 Images For Conclusion Clipart", 2017)

REFERENCES• Amazon. (2017). Retrieved from https://www.Amazon.com

• Amazon’s Career Choice. (2017). Retrieved from http://www.wdrb.com/story/29619806/the-new-location-for-amazons-career-choice-program-couldnt-be-more-convenient

• Cawsey, T. F., Deszca, G., & Ingols, C. (2016). Organizational change: An action-oriented toolkit (3rd ed.). Thousand Oaks, CA: Sage.

• Free Pic. (2017). Retrieved from http://www.freepik.com/free-icon/checklist-checked-box_721496.htm

• Google. (2017). Retrieved from https://

www.Google.Com/search?Q=amazon&biw=1243&bih=721&source=lnms&tbm=isch&sa=x&sqi=2&ved=0ahukewidmtyn0qtsahunqlqkhbsmbgmq_auicigf&dpr=2#imgrc=pqtceeq

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• Spector, B. (2013). Implementing Organizational Change: Theory Into Practice (3rd ed.). Upper Saddle River, NJ: Prentice Hall.

• Team Alliance Selling Strategy. (2017). Retrieved from http://www.teamalliance.ca/sellers/selling-your-property/

• 70 images for Conclusion Clipart. (2017). Retrieved from http://www.clipartpanda.com/categories/conclusion-clipart