Games Of Propaganda (GAME OF THRONES THEME)

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PROPAGANDA TECHNIQUESDEFINITIONEXAMPLESVIDEOSGAMETYPESFUNCTION

The strategy of showing the products best features, telling half-truths, and omitting or lying about its potential problems.Attempts to persuade the target audience to take a course of action everyone else is taking. Join the crowd. This technique reinforces peoples natural desire to be on the winning side.The use of well-known, respected people to endorse a product or service.The act of relating something or someone we like or respect with a product. Symbols are constantly used in this form of propaganda.The use of names that evoke fear or hatred in the viewer. The name-calling technique links a person, or idea, to a negative symbol.The use of everyday people to sell a product or service. Speakers and ads appear to make the person to be one of the people.The act of referring to words or ideas that evoke a positive emotional response from an audience. Virtue words are often used.

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NAME CALLING

PLAIN FOLK

GLITTERING GENERALITY

TESTIMONIALS

CARD STACKINGHOME

The art of persuasionPROPAGANDAHOME

PROPAGANDAIt is the spreading of ideas , information or rumor for the purpose of helping or injuring an institution, a cause or a person

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Propaganda is intended to make us accept or approve something without looking closely at the evidence

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Most of the propaganda devices utilize emotion and avoid critical thinkingPROPAGANDAHOME

Seven Types of Propaganda The seven most common techniques of propaganda used are:PROPAGANDAHOME

TestimonialGlittering GeneralitiesTransferPlain FolksBandwagonName CallingCard StackingPROPAGANDAHOME

Your deeper understanding of propaganda devices can

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Save you lots of moneyAssist you in making better political decisionsHelps you distinguish between fact and opinionAid you in persuading othersPROPAGANDA

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EXAMPLESBANDWAGONTESTIMONIALPLAIN FOLKSGLITTERING GENERALITYNAME CALLINGCARD STACKINGTRANSFERHOME

BANDWAGONMcDonalds touts that billions have been served.World War II posters encouraged others to buy bonds by showing how many other people had bought one.HOME

TESTIMONIALJane Russell I am delighted with Springboard products and have felt much better since I started using them

Tiger Woods lends his name to Nike

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TRANSFEROn TV commercials, actors in white lab coats tell us that Brand X cold medicine is better than Brand Y.

During the 2000 campaign, Vice President Al Gore used the color stars and stripes of the flag for his logo.HOME

GLITTERING GENERALITYFamily Feelings is the most powerful and moving book ever written about family relationships.

I stand forfreedom, for astrongnation, unrivaledin the world , My opponent believes we must compromise on these ideals , but I believe they are ourbirthright .HOME

NAME CALLINGAposterthat is a play on World War II posters Communism is equated with downloading MP/s.Bill Gates has also been subject to a little name calling.HOME

CARD STACKINGDrug manufacturers do this frequently in ads in which they skim over the possible harmful side effects of their products, Facts are Selected and presented which most effectively strengthen and authenticate the point of view of the propagandist.

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PLAIN FOLKAmericas recent presidents have all been millionaires, but they have gone to great lengths to present themselves as ordinary citizens.Bill Clinton eats at McDonalds.Ronald Reagan chops wood.Jimmy Carter was a humble peanut farmer.

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Functions of Propaganda

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We can easily find the use of propaganda technique in

mass media advertising politics and literature

It is a very popular technique in academic commentary and is taken as an interchangeable form of communication

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The primary function of propaganda is to persuade the readers and mold their perceptions about a particular cause

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In addition it aims at getting response of respondents and let them adopt a certain action because merely securing a commitment or assent would not be enough for making this technique successful and securing its purpose

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Propaganda also serves as an effective weapon to rouse people by making them realize about their vulnerabilities and frailties instead of comforting them with illusions

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MASS MEDIApoliticsADVERTISINGHOME

choose wisely!HOME

The speaker in a TV commercial criticizes another person or product with little reason or evidencetestimonialbandwagonname calling Plain folks

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2. Radio Advertisement: Drink Super Sports Beverage, the only drink of the NBA.glittering generalities transfer techniquetestimonialbandwagon





3. A famous person (athlete/celebrity) endorses a new product.testimonialtransfer techniqueglittering generalitiesplain folks





4. Television Advertisement: Rush to shop at Super-Mart this weekend, everyone is doing it!Name callingglittering generalitiestestimonialbandwagon





5. Television Advertisement: The slogan for a product is so flashy and attractive that the audience does not challenge the effectiveness of the product.plain folksname callingglittering generalities transfer technique





6. Newspaper Advertisement: A message that appeals to ordinary people, like you and me.bandwagontransferplain folksname calling





Magazine Advertisement: Four out of five doctors recommend drinking three glasses of milk per day to stay healthy and strong.transferglittering generalitiesname callingplain folksbandwagontestimonialCard stacking

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Television Advertisement: Get all of your stains out by using new and improved Ultra Suds and wash your blues away!transferglittering generalitiesname callingplain folksbandwagontestimonialCard stacking

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Radio Advertisement: Go out today and buy the new Sprinters tennis shoe, the sneaker everyone is wearing

transferglittering generalitiesname callingplain folksbandwagontestimonialCard stacking

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Lebron James is promoting the famous fast food place Mcdonalds.transferglittering generalitiesname callingplain folksbandwagontestimonialCard stacking

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Everyone in Mindanao is behind Duterte for president. Shouldnt you be part of this winning team?transferglittering generalitiesname callingplain folksbandwagontestimonialCard stacking

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Dolce Amore is a dumb TV show. The stupid scripts are ridiculous, and the acting is poor. The sooner the show goes off the air, the happier the viewers will be.transferglittering generalitiesname callingplain folksbandwagontestimonialCard stacking

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A brand of snack food is loaded with sugar then commercial may boast that product is known in fat which implies that is also low in calories.transferglittering generalitiesname callingplain folksbandwagontestimonialCard stacking

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A little boy that could be anyone is advertising OREO.transferglittering generalitiesname callingplain folksbandwagontestimonialCard stacking

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Kathryn Bernardo have fair skin, she want to achieve a white complexion so she uses Olay products to achieve it.transferglittering generalitiesname callingplain folksbandwagontestimonialCard stacking

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A minister of a new church sect sets up in a poor area, feeds people who will listen, tells them of how the poor will be saved, and so on.transferglittering generalitiesname callingplain folksbandwagontestimonialCard stacking

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1. This is a type of propaganda in which it ties a person or cause to a largely perceived negative imagea. Card stackingb. Name Callingc. Bandwagond. Transfer

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2. The propagandists put forth the idea that everyone is doing this, or everyone supports this person/cause, so should you.a. Card stackingb. Name Callingc. Bandwagond. Transfer

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3. What type of propaganda technique is applied when the speaker establishes that he is an ordinary person and has the same views as the people he is appealing to?a. Glittering generalityb. Plain folkc. transferd. testimonial

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4. This is the celebrity endorsement of a philosophy, movement, or candidate.a. Glittering generalityb. Plain folkc. transferd. testimonial

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5. A generally accepted virtue is used to stir up favorable emotions without giving evidence or facts.a. Glittering generalityb. Plain folkc. transferd. testimonial

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6. The propagandists of this propaganda technique uses only those facts and details that support their argumenta. Card stackingb. Name Callingc. Bandwagond. Transfer

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7. This type of propaganda technique uses symbols, quotes or images of respected persons to convey a message not necessarily associated with them. a. Card stackingb. Name Callingc. Bandwagond. Transfer

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WRONGfalseCORRECT!trueProceedAdvertising is one form of Propaganda.

WRONGfalseCORRECT!trueProceed2. TV, radio, books, posters, Internet are ways to share the propaganda

correctfalsewrong!trueProceed3. Card Stacking is a propaganda technique which makes you jump in and follow everyone else.

correctfalsewrong!trueProceed4. Propaganda is a neutral form of advertising that promotes varieties of messages to the public.

WRONGfalseCORRECT!trueProceed5. Propaganda is a manipulation designed to lead you to a simplistic conclusion rather than a carefully considered one

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falseCORRECT!

trueProceed6. The most successful propaganda will lead people to action or inaction through reinforcement of what people already believe to be true.

correctfalsewrong!trueReturn7. Propaganda is a mind gameit gives you accurate and unbiased view on a certain idea or product.

Once youre doneYou cant go back.Watch closely!HOME

BANDWAGONHOME

testimonial

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Name calling

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Glittering generality

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Plain folks

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transfer

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Card stacking

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HOMEMass media

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politics

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advertising

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Games Of Propaganda (GAME OF THRONES THEME)