FUTURE OF TRAVEL ANALYZING TRENDS

Tim Stock

Ahmet Durust

Rusa Janashia

Hypothesis

  The trend of travelling is growing like never before. Multiple trends contribute to the change of travel including the Internet, advanced technologies in transportation and customizable hotel services.

Statistics

  Each day over 70,000 planes are departed from world’s airports.

  From 2000 to 2012, the number of travel agents fell 40.9 percent due to the Internet.

  Total money spent on travel, accommodation, activities and souvenirs in 2011 exceeded US$1.2 trillion around the world.

  Third GDP contributor after automotive production and banking.

Quotes

  “Hotels around the world are using technology in new ways, with the goal of speeding up or personalizing more service for guests” _ Julie Weed in New York Times

  “Never in history has distance meant less. “We are breeding a new race of nomads” _ proto-futurist Alvin Toffler

  “Most people realize that technology is progress, but they almost lament the fact that there is so much of it in their lives’’ _ Holthaus about Solastalgia

Trend Forces

  The Internet

- endless information

- travel web sites (Expedia, Google Flights, Hipmunk Flights, Kayak)

- accommodation web sites (AirBnB, Trivago, Tripadvisor)

  New travelers

- Chinese

- Indians

- Arabs

  New generation’s interest in exotic countries

  Smart phone apps

Sourced Product

Analysis

- A new way of fast transportation

- Offering comfort and convenience

- Eliminating the idea of distance

- Decreasing the amount of time spent in transportation

VacTrain

Sourced Product

Narrative Themes

- The need of frequent travel across the continents.

- With the technological advancement, innovators want to offer new transportation systems.

VacTrain

Codes

- Fast

- Efficient

- Innovative

Sourced Product

Claytronics

Analysis

- Customizable hotels

- Designed to suit individual taste

- Comfortable

- Efficient use of space

- Convertible

Sourced Product

Claytronics

Codes

- Personalized

- Individuality

- Experience

Narrative Themes - Bringing the home like feeling to the hotels.

- Growing trend of customization.

Subculture

A new generation seeking

for new exotic destinations and

local experiences rather than

isolated accommodations.

‘Solastalgia’ ‘New Nomads’

A new term that defines the

feeling of nostalgia and means the

mourning for world that’s constantly

changing around us. Going back to

the basics; a feeling of authenticity

and honesty.

Key Insights

  Travel has never been so easy and affordable*

  Technological advancements made transportation fast and comfortable

  New destinations emerging every year

  Customizable hotels extend the experience even outside the hotel walls

  Demand for authentic and local experiences

  Number of travelers rising each year.

Client – Visa Black

  2x more rewarding than its competitors

  Access to airport lounges and other travel perks

  Points redeemed from airfare

Visa Black - Issues

  Annual membership fee

  Hard to collect the points

  Not much is offered for staying in hotels

  Less valued compared to its competitors

Visa Black - Recommendations

  Collaborating with hotels to offer discounts and even free extra night(s)

  Card holders having the advantage in booking the hotel rooms

  Providing transportation discounts to or from the airports