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A presentation that was shared with student organization leaders at UMBC's LeadingOrgs Retreat in September 2014. The presentation focuses on submitting a project and leveraging crowdfunding to raise money for student initiatives.
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Fundraising at UMBCTips for funding your student organization’s project
or initiative.
Dayna Carpenter – Director, Annual GivingOffice of Institutional Advancement, [email protected](410) 455-3377
Sources of Funding . . .
•SGA Funding•BreakingGround Grant•On-Campus Fundraising•Off-Campus Fundraising•Crowdfunding
Office of Institutional Advancement
• Public Relations & Marketing• Creative Services• Alumni & Development Communications• Advancement Services• Advancement Operations• Alumni Relations• Corporate & Foundation Relations• Major Gifts Fundraising• Annual Giving Program
Annual Giving Team
Broad-based outreach to parents, faculty and staff, and UMBC’s 65,000+ alumni base.• Phonathon• Direct Mail• Online Engagement (including crowdfunding)
We can partner with student organizations to:• Strategize fundraising opportunities• Build crowdfunding pages and other tools to raise
money for student activities.
What is crowdfunding?
crowd·fund·ingˈkroudˌfəndiNG/noun1. The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the Internet.
"musicians, filmmakers, and artists have successfully raised funds and fostered awareness through crowdfunding"
History of Crowdfunding• Originated from crowdsourcing
• First platform launched in 2001
• Musicians and artists
• Grassroots political fundraising
2008 Obama Campaign• Blue State Digital• Raised $272 million from over
2 million, mostly small, donors
Crowdfunding is Growing Fast
Two Types of Funding Models
Threshold Model• Funds held in escrow account until the goal is
reached. • If goal not reached, contribution is refunded
to donor.
Keep It All Model• Project owner keeps all funds
raised, regardless of whether or not the project goal is reached.
Motivations of Crowdfunding Donors
• Want to believe that their contributions matter• Feedback loops• Reciprocal relationships• Wash’s Completion Bias
• Social Loafing . . . =0(
UMBC Crowdfunding: Pilot Year . . .
• Launched in June of 2013• Focused on student organizations • 323 total donors • 8.5% of all first-time alumni donors to UMBC• $16,838.50 (Average gift of $52.13)• Entry-point to giving for recurring gifts
Your passionate community . . .
…students, alumni, parents, faculty, staff, others
. . . has the power to move the needle.
UMBC’s GiveCorps = umbc.givecorps.com
How do you get started?
Tell Your Story . . .
Determine a Call to Action . . .
Select a Template
Collaborate with OIA
• Build fundraising marketing strategy• Assistance in writing & editing• Working with University System of Maryland Foundation• Additional promotion• Direct Mail• Social Media• Blog Posts/Story-telling
Social side of giving . . .
What’s the right goal?Goals should be:• Specific• Challenged• Attributed to an individual vs. a group
We recommend: • Scalable Goals• Conservative enough that one donor can
see their impact ($3,000 or less)
What’s a Good Fit?
All funds raised should benefit the UMBC’s students or campus in a direct way.
In addition, the strongest candidates for the program have:• A great story• UMBC-recognized student organization• A strong leadership team• An active community of students, alumni, and parents• A minimum of 10-20 active members
We are unable to support:• Individuals• Raising funds for an outside organization
• National Chapters • Unaffiliated nonprofit organizations
• Groups that are not officially recognized as UMBC student organizations
What’s a Good Fit?
To date, we’ve helped raise funds for:• Travel expenses• Food• Production of a cd• Scholarships• Sports Equipment• Registration Fees• Car Rental
Marketing . . .
Who is the Right Audience?
Crowdfunding by Source
Other Sources
0 10 20 30 40 50 60
Academic Impressions – February 2014
Questions?
Thank You!Need more information?
Dayna Carpenter – Director, Annual Giving [email protected](410) 455 - 3377
Felicia Felton – Assistant Director, Annual Giving [email protected]
(410) 455 - 1361