Upload
steve-blank
View
662
Download
0
Tags:
Embed Size (px)
Citation preview
ForeverNOT
Cost structure Revenue streams – Download App for Free
Key resources
Key activities
Key partners
Value proposition
Costumer relationships
Costumer segments
Channels
• Psycho-social need to opine and build status/ notoriety
• Serotonin need-gambling
• Voice opinion on gossip & celebs
• Social notoriety
• Bank (Escrow,
Card Processing)
• Start up law
• Social Media
datafirms
• Bitcoin
• Produce the app
and website
• Code product
• Give gambler what
they need
• Link to financial
accounts
• Fool proof
algorithm
• Get (Search ads, Marketing Bit coin forums, Marketing Gambling forums, Marketing Tech blogs)
• Keep (Keep: (Minimum cash out, Update features, new kinds of betting, Up/down daily betting, Past history betting, Create community titles)
• Grow (new markets, countries, converts)
• Bitcoin forums
• Online Gambling
• General blog sites
• Sinking fund
• Operating costs
• Investor(s)
• Stochastic
Optimization /
Gambling
Algorithms
• Legal support and
patents
Most Important• Code the app, make operational• Legal costsMost Expensive• Financial transaction fees• Server costs
• Gambling revenue (Max bid, Min bid,Max payout odd)
• Interest revenue
• Cash-out revenue
• Rounding down revenue
• Meta-data/Data-mining revenue
• UK, EU, South America, Bitcoin
• Online gambling community
• Gossip media followers
• Teeny boppers, college students,
• Recluses• Single people
DAY 1
ForeverNOT
Cost structure Revenue streams – Download App for Free
Key resources
Key activities
Key partners
Value proposition
Costumer relationships
Costumer segments
Channels
• Psycho-social need to opine and build status/ notoriety
• Serotonin need-gambling
• Voice opinion on gossip & celebs
• Bet to support your friends relationship
• Bet to find someone, social reassurance
• Social intervention
• Help friends see the reality
• UK, EU, South America, USA
• Online gambling community
• Gossip media followers
• Teeny bops (13-19)• College students,• Single people• Young professionals• Friends of
relationships• People in
relationships• Singles
NO:• Recluse
• Search ads, Marketing
• Tech blogs,• Offer App for free• Social
• Bitcoin
Live Clusters (schools,
offices, cities,
communities)
Websites/BLOGS
• Dating
• Online Gambling
• Celebrity portals
• General blog sites
• Gambling revenue (Max bid, Min bid,Max payout odd)
• Interest revenue
• Cash-out revenue
• Rounding down revenue
• Meta-data/Data-mining revenue
• Celebrity gossip (TV & magazine) tie ups
• Selling dating products/services using user data
Most Important•Code the app, make operationalMost Expensive•Financial transaction fees•Server costs•Legal Estimates•Marketing
• Technology expert
• Sinking fund
• Investor(s)
• Stochastic
Optimization /
Gambling
Algorithms
• Legal support and
patents
• Determine key
features/algorithms
• Produce the app
and website
• Link to financial
accounts
• Understand
customer
segments
Infra Partners
• Banks/Accounts
• Design/Developm
ent
Media Partners
• US weekly,
inTouch
Info Partners
• Social Media
datafirms
• i.e. Facebook
Revenue Partners
• Social Media
datafirms
• Dating websites
(match)
• Dating products
and services
DAY 2
ForeverNOT
Cost structure Revenue streams – Download App for Free
Key resources
Key activities
Key partners
Value proposition
Customer relationships
Costumer segments
Channels
• Insight to third party perceptions of your relationship
• Social support/celebration/validation/expert status recognition
• Gaming/Entertainment
• to opine and build status/ notoriety
• Serotonin Need for gambling
• Voice opinion and bet on gossip & celebs
• Bet to support your friends relationship
• Bet to find someone, social reassurance
• Social intervention
• USA • UK, EU, Asia, etc..• Online Gambling
community (US)• Gossip media
followers• Teeny bops (13-19)• College students,• Single people• Young professionals• Friends of
relationships• People in
relationships• Singles• Gamers• Couples• Fans• Partner: Dating
Products and services
Users• Blogs• Offer App for free• Social • Partnerships with
products/service s
Live Clusters (schools,
offices, cities,
communities)
Websites/BLOGS
• Dating
• Online Gambling
• Celebrity portals
• General blog sites
App Stores (free)
• In-app purchases for betting coins “NOTcoins”
• Offering products from our Revenue Partners to our
users as rewards
• Meta-data/Data-mining revenue
• Celebrity gossip (TV & magazine) tie ups
• Gambling revenue (Max bid, Min bid,Max payout odd)
• Interest revenue
• Cash-out revenue, rounding down revenue
Most Important•Code the app, make operationalMost Expensive•Financial transaction fees•Server costs•Legal Estimates•Marketing
• Technology expert• Sinking Fund
• Investor(s)• Gambling
• Data analytics / User
Stats
• Legal support
• Customer acquisition
sources
• Build MVP
• Determine key
features/algorithms
• Features/words for
app and website
• Link to financial
accounts
• Customer segment
Analysis
Infra Partners
• Design/
Development
Market Access/Info
Revenue Partners
• Dating products
and services
• Social Media
datafirms
• Dating websites
(match)
Media Partners
• US weekly, inTouch
• TV
• Magazine
• Blog
DAY 3
ForeverNOT
Cost structure Revenue streams – Download App for Free
Key resources
Key activities
Key partners
Value proposition
Customer relationships
Costumer segments
Channels
• Insight to third party perceptions of your relationship
• Social support/celebration/validation/expert status recognition
• Gaming/Entertainment
• USA • Singles• Gamers• Couples• Fans• Partner: Dating
Products and services
Get• Blogs• Offer App for free• Social Keep• Partnerships with
products/services• LoyaltyGrow• Customizable games
• Online Gambling
• Celebrity portals
• General blog sites
App Stores (free)
• In-app purchases for betting coins “NOTcoins”
• Offering products from our Revenue Partners to our
users as rewards
•Code the app, make operational•Financial transaction fees•Server costs•Legal Estimates•Marketing
• Technology expert
• Investor(s)
• Data analytics / User
Stats
• Legal support
• Customer acquisition
sources
• Build MVP
• Determine key
features/algorithms
• Features/words for
app and website
Market Access/Info
Revenue Partners
• Dating products
and services
• Social Media
datafirms
• Dating websites
(match)
Media Partners
• US weekly, inTouch
• TV
• Magazine
• Blog
DAY 4
ForeverNOT
Frequent GamblerNon-Traditional
GamblerOur Users
ForeverNOT
Hypotheses Tests
People like positive tone versus negative tone
Gamblers will be first user market
People want to bet on break-ups
Launch 2 interfaces with different tones
Asked both gamblers and gamers
Surveyed 100 people
Result
People are more likely to bet on love 80%
Gamers are more likely early adapters 75%
A majority of people would allow themselves to be bet on 70%
60% women / not likely men
Average bet $10
People will bet on celebrities
Asked respondents
People would bet $0.25 Asked respondents
ForeverNOT
Prototype COMPLETE
Facebook and Twitter fan page COMPLETE
Promoting Fan Pages Initiated ◦ 100 likes on Facebook and 100 hits on website
Channel Partner Interviews Initiated◦ 15 calls with specialists in: social media, dating,
products, services, etc.
ForeverNOT
Cost structure Revenue streams – Download App for Free
Key resources
Key activities
Key partners
Value proposition
Customer relationships
Costumer segments
Channels
• Insight to third party perceptions of your relationship
• Social support/celebration/validation/expert status recognition
• Gaming/Entertainment
• USA • Mobile Device
Gamer• Singles• Gamers• Couples• Fans• Partner: Dating
Products and services
Get• Blogs• Free Use• Google Adword• Facebook PromoKeep• Partnerships with
products/services• Loyalty• Sharing points between
usersGrow• Customizable games
• Online Gambling
• Celebrity portals
• General blog sites
• App Stores (free)
• Online gaming
• Tech blogs
• In-app purchases for betting coins “NOTcoins”
• Changing users to our revenue partner with discount
rewards
•Code the app, make operational•Financial transaction fees•Server costs•Legal Estimates•Marketing
• Technology expert
• Investor(s)
• Data analytics /
User Stats
• Legal support
• Customer
acquisition sources
• Build MVP
• Determine key
features/algorithms
• Features/words for
app and website
Market Access/Info
Revenue Partners
• Dating products
and services
• Social Media
datafirms
• Dating websites
(match)
Media Partners
• US weekly, inTouch
• TV
• Magazine
• Blog
DAY 5
ForeverNOT
Hypotheses Tests
People like positive tone versus negative tone
Younger demographic (<20) will be most active
All communities will be open to it
People will pay money to vote/bet on relationships
People will download the Forever|NOT APP
Launch 2 interfaces with different tones
Promote on younger social media sites and see feedback
Insert demographic analytics to track user details: who, where, age, etc
Insert payment option
Develop and Launch the APP
Target
Both or One
Average Age <20
Determine active communities
$ Collection
1,000 downloads
ForeverNOT
Hypotheses Tests Result
Different communities require focused approaches
Blogs will be helpful in attracting traffic
Influencers are key to making the APP viral
Photos will attract attention to website
Social Media Fan Pages will attract traffic
Promote to Gays/youngsters and young professionals using blogs/SM/magazines
Promote on: appstoreapps, APPcraver, 148 APPS, APPsafari, ipohone APPlist
Get a Celebrity on the APP, self promoters, PerezHilton, TMZ, other entertainment gossip voices
Instagram Page with crazy couple snaps to turn heads
Create the Fan Pages and send to all contacts
50,000
100,000
50,000
100,000
20,000
320,000
ForeverNOT
Today Oct 1st Nov 1st Dec 1st
Final Presentations
Find Local Developers
500 downloads
Key blogs/interviews/ radio campaign
Social Media Awareness Campaign
LAUNCHiPhoneAPP
Viral Videos
50,000 downloads
150,000 downloads
250,000 downloads
Add product and services partners
Local events in target communities
LAUNCHAnderoidAPP Global
Downloads
Launch global marketing
1 million downloads