Financial AdvertisingMishika Nambiar

SYBA / A1079

Meaning

Financial Advertising is the practise of advertising to stakeholders of financial services – Investors, Loan Seekers, Banking and Mortgage Customers

The Types of Financial advertising are:◦ General and Life Insurance (LIC, SBI Life, Bharati AXA)◦ Mutual Funds (Aditya Birla, ID◦ Banking Facilities◦ Loans◦ Brokers◦ Mortgage

MediaFinancial Advertising has niche audiences and

therefore the ads can be seen mostly in (but not limited to):

Economic Times

Mint

Business Standard

CNBC TV-18

NDTV Profit

ET Now

BSE

Outlook Money

Rediff Money

Financial Newspapers Financial WebsitesFinancial Channels

In addition financial advertising also usesBillboardsRadio

Importance

Companies indulge in financial advertising sp as to promote the image of their organization as a trusted name to appeal to their customers.

Financial Advertising is crucial for helping financial firms to gain clients and promote financial services

Examples of Financial Advertising

Billboard Ad For Bids

Print Ad for Life Insurance

Website Ad for Benefits of Salary Account

Magazine Ad for Loan against Gold

Billboard Ad for Insurance Brokers

Thank You