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A Friday Futures lunchtime presentation from Simon Goodrich and Andrew Apostola looking at social media and implications for filmmakers
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Portable Content
Simon Goodrich and Andrew Apostola
AFTRSFriday July 27
Overview• Web 2.0 and 2.1• Trends• Portable Film Festival
Web 2.0• 2004 onwards (1 billion users 2005)• Fast connection speeds - broadband and cable• Bedroom Media Maker• Personalisation• Rich Media integration• Vertical searching• Diverse access points i.e. bluetooth, WiFi
Web 2.1• Migration from PC to Portable• Convergence - death of the iPod• Mobile phones - enhanced capabilities• Location-based information
Insert from last presentation
There is demand there….• UK market research into 10 – 12 year olds:
– 87% of children would like to watch TV on theirmobile
– 91% would watch mobile TV while travelling– Content preference - girls favouring soaps and boys
preferring sports. Popular shows are both interested.– 72% of children said they would watch cartoons on
their phone, ahead of 62% who would watch musicvideos
– See it supplementing TV not replacing(Quaestor, July 2006)
Mobiles in Australia• Nielsen Media Research Panorama Mobile
Customer Monitor June 2006 - 13.8 millionmobile phone users (cNET.com.au)
• 3G 12% of market; 6% last year; 25% in 2008• Teenage girls aged 14 to 17 own more mobile
phones per capita than any other age group.• Awareness of 3G grew fastest amongst 25 to
39-year-old males, who overtook 18 to 24-year-old males as the age group with the highestawareness of the technology.
AIMIA Mobile Phone Lifestyle Indexwww.aimia.com.au
• Rich media content:– Over 30% of people had purchased a ringtone in the
last 12 months– Only around 15% of people had purchased a logo,
wallpaper or screensaver, they made an average ofseven purchases.
– Most respondents had purchased an average of threeringtones and two games.
• The 13-16 year old age group purchasedsignificantly higher numbers of ringtones, logos,wallpaper, screensavers and accessoriescompared to other age groups.
AIMIA Mobile Phone Lifestyle Indexwww.aimia.com.au
• The 22-25 year old age group purchased moregames than other age groups.
• Respondents on the ‘3’ 3G network purchasedsignificantly more content than those with othertelecommunications networks.
• News was the most popular content purchased,with 17% of participants accessing newsinformation, followed by weather (13%) andsports (13%) in equal second and astrology(12%) in third.
http://www.opera.com/products/mobile/operamini/demo.dml
Background
• User generated• Lack of quality content• Find, Filter, Forward – Mark Pesce• Affinity based model
Background
• Multi-platform• Emerging filmmakers – bedroom media
maker• On and offline activities• Portable Daily
Festival – Sept 06• Launch – Melbourne, Sydney, Adelaide• Symposium – Melbourne, Sydney• Portable Trailer
• 260 films entered; 13 countries• 60 short listed• Voting system process
18 month timline
Sep / Oct 06 Feb 07 Oct 07 Jan 08June 07
Future Productions
