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John McDonald Chief Information Officer Claremont University Consortium The Claremont Colleges Library

Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

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Presentation to the Oxford University Press Society Journal Editors, 9/16,2011, NYC

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Page 1: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

John McDonaldChief Information Officer

Claremont University ConsortiumThe Claremont Colleges Library

Page 2: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

September 16, 2011

Fear Factor, Amazing Race, or Survivor? 

Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

Page 3: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Claremont

Thank You!

Dancing with

the Stars

Page 4: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

A bit about us…

Page 5: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

“My own very deep hope is that instead of one great, undifferentiated university, we might have a group of institutions divided into small colleges - somewhat on the Oxford type - around a library and other utilities which they would use in common. In this way I should hope to preserve the inestimable personal values of the small college while securing the facilities of a great university.”

- James A. Blaisdell, 1923

Blaisdell’s Vision

Page 6: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Why Fear Factor, Amazing Race, Survivor?

Fear Factor: What scares me? What scares you?

Amazing Race: What opportunities are there for Libraries? Are they the same for

publishers?

Survivor: What ensures our continued relevancy? What features will allow us to

evolve?

Page 7: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

What can the library do to stay relevant in the lives of the community?

Still relevant after all these years?

• Location• Space/Place• Collections• Access• Expertise• Free Wireless

Page 8: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Where’s all the money?

Page 9: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

What is our identity: Collections or Services?

Page 10: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Evolution of Technology, Is it a Sprint or a Marathon?

Page 11: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Do we have enough stuff?

Page 12: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

What should society publishers fear?

Page 13: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Where are the

authors

going?

Page 14: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

The Big Deal: Still locking in libraries after all these years!

Page 15: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Who determines your prestige?

Photo: Scott Beale / laughingsquid.com

Page 16: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Where are our opportunities?

Page 17: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Collect information… but make it discoverable

Page 18: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Help users manage information

Page 19: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Technology in Libraries

Always innovative?

Always disruptive?

Page 20: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Sunsets lead to Sunrises

Page 21: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Subscriptions don’t matter, Usage does!

Page 22: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

What will ultimately ensure our survival?

Page 23: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Evaluation…Assessment…

Return on Investment…

Do we know what value we provide?

Page 24: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Usage Based Pricing…and other creative models• It’s not pay-per-view.

• Pricing more like a Utility (e.g. Water, Gas, and Electricity)

• Not all Usage is Created Equal

• First Use = Content Fee

• Second (or more) use(s) = Convenience Fee

• Third (or more) use(s) = Utility Fee

Page 25: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Non-annual subscriptions?

• Access terms are flexible, especially term lengths

• Some resources are always needed, others for defined times

• Term lengths

• Short term rentals (one month, one semester, etc.)

• Turn on / Turn off content based on need

• On demand (by users, even?)

Page 26: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

Drive them

to relate

d conten

t

Page 27: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

New types of content and new formats

Page 28: Fear Factor, Amazing Race, or Survivor: Threats & Opportunities for Libraries and Publishers in the Post-Subscription Age

The Claremont Colleges Library

September 16, 2011

We have nothing to fear…we

just need to survive the

race.