Faculty of Tourism and Hotel Management at Royal Roads University

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Faculty of Tourism and Hotel Management

… for tourism and hospitality professionals

www.royalroads.ca/tourism


And their newest Faculty of Tourism and Hotel Management

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Meet the needs of working professionals throughMeet the needs of working professionals through applied programs, primarily at the graduate level

Develop and deliver programs that anticipate, and respond to, a changing global economy


Provide alternatives to post-secondary education through innovative education and educational delivery models

Faculty of Management

F l f A li d S i l S iFaculty of Applied Social Sciences◦ School of Environment and Sustainability◦ School of Peace and Conflict Studies◦ School of Communication and Culture◦ School of Leadership◦ School of Information and Society

Faculty of Tourism and Hotel Management


Faculty of Tourism and Hotel Management◦ School of Tourism and Hotel Management◦ Visitor Services Division

Centers for Applied Research

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Our campus is located on Hatley Park National Historic Site› 565 acres property› 100 year old Hatley Castle› 10 heritage gardens› Bird sanctuary, rare ecosystem› Old growth forest› Old growth forest›15 km of public walking trails› 20 minutes from Victoria› 193 room accommodation› Major filming site: X-man 2 & 3

www.royalroads.ca/tourismwww.royalroads.ca/tourism 5

› Only university in Canada responsible for the stewardshipresponsible for the stewardship of a national historic site

› Embrace our unique assets and contribute to the tourism industry as an educator and an operator

D l d h


› Develop and manage the destination as a living laboratory for responsible tourism and hotel management

› Still known as a military college by some!

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But we meet the same qualitysame quality standards as other universities

And the same market ready


ycriteria of other tourism attractions

President

VP Academic & Provost

VP Finance & CFOVP University Relations

Dean

Director of Visitor Services

Director of the School of Tourism and H t l M t


Services

• Credentialed Programs• Industry Training• Applied Research

• Conferences, Meetings, Incentive Travel• Interpretive Services• Accommodations, Food and Beverage• Ceremonies & Special Events• Filming, Festivals, Weddings

Hotel Management

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Royal Roads University


The Bateman Centre

Hatley Park National Historic Site

… as a developing destination

› Gap analysis: Led to new programs that respond to industry needs

› Primarily a graduate focus with lead generation through industry training

› Model our behavior to match industry cycles, respond to seasonality

› Introduce flexibility – Network model


y

Together we can increase the attractiveness of Canadaas a tourism and hospitality education destination.

› Celebrate the excellence of other Canadian institutions teaching tourism and hospitality

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Professionalizing the industry continues, remains an opportunity for us all93% would consider further education if the program met their career needs; universities are their first choiceOctober the most popular month to begin programsTwo most important decision criteria: ability to continue working full-time and content relevance to their careerSched ling in consideration of ind str e ents/c cles


Scheduling in consideration of industry events/cycles important to the majority

Everyone in tourism and hospitality is concerned about the labour shortage, the impending retirements, preparing

tomorrow’s industry leaders

BA International Hotel Management (on-campus)BA International Hotel Management (on-line)

MA International Hotel Management (blended)MA in Tourism Management (blended)

Graduate Certificates in ◦ Tourism Leadership (blended)


◦ Tourism Leadership (blended)◦ Destination Development (blended)◦ Sustainable Tourism (blended)

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Complete years 3rd and 4th years (60 credits) in a 12 month, ( ) ,intensive program, on-site program or 2 years on-lineSmall classesBlock transfer college agreements3-month international or


domestic internship at end of the program … move straight into a job!

Sample Placements: Thailand AleentaSpa and Resorts, Fairmont Empress, Four Seasons Vancouver & Hampshire,View Royal Casino

39 credit program

International Residency: Dubai

2-year program, launches Oct/Nov annuallyFirst cohort finishes Oct 2008

3 residencies plus on-line◦ Res 1: 3 weeks, Victoria, BC◦ Res 2: 3 weeks in Dubia


◦ Res 2: 3 weeks in Dubia◦ Samplestudy tours: Ritz Carton,

Fairmont Dubai, Grand Hyatt, Hilton Jumeirah, Emirates Towers, Emirates School

◦ Res 3: 1 week, Victoria, BC

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36 creditsLaddered modules

Tourism Leadership

(9 dit )

• Tourism Leadership• Global Tourism • Tourism Delivery Systems

Flexible sequencing and entrance pointsAbility to add new thematic areas of study

(9 credits)

Destination Development

(9 credits)

Sustainable Tourism

(9 credits)

Tourism Delivery Systems

• Transforming Destinations• Product and Market Innovation• Strategic Tourism Marketing

• Sustainable Tourism Management• Stewardship in a Global Economy• Managing Protected Areas and Assets


Applied Research

(9 credits)• Consumers and Producers of Research• Applied Graduate Research Paper

A Network Model

New Sept 2008

Doctorate of Social Science ◦ Currently in the review process with the Ministry of Advance

EducationEducation◦ Qualified Tourism and Hospitality candidates will be welcomed

to enroll in this program

Additional Graduate Certificates◦ Hotel and Resort Management

Academic plan/business case enroute


◦ Interpretation and Story Telling Partnership discussions enroute with the

Universty of the Highlands and Islands (Scotland) for shared curriculum development

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Royal Roads University Rated:

1st Active and Collaborative Learning2nd Level of Academic Challenge


5th Supportive Campus Environment6th Student Satisfaction Results

Providing accessible, g ,relevant tourism and hotel management education

Safeguarding a Canadian heritage treasure


Positioning to complement the market place, not compete

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To increase the number of tourism and hospitality professionals educated to lead and succeed in ourprofessionals educated to lead and succeed in our industryTo introduce new, innovative programs, delivery modelsTo proudly fulfill the university’s unique heritage requirement as stewards of Hatley Park National Historic Site and create a living learning destination


Historic Site and create a living learning destination

To become a demonstration site of excellence intourism and hospitality education, visitor experiences, and

responsible, sustainable tourism development.

Launch the MA in Tourism Management

Program review of the MA in International Hotel Management first cohort experience◦ MA vs MBA discussions; length of residencies◦ Interest in hosting the launch residency in

Ontario , launch special educator cohortsR k h N k d l

Desire to collaborate!


◦ Requests to repackage to the Network model◦ Exploring Xiamen as an alternate international residency

Keen to present options to support the graduate learning needs of our

tourism and hospitality colleges

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“Success comes not by

being where the puck is,

but by being where

it is going to be!”


Questions?Questions?Questions?


[email protected]