Factors influencing to switch to other university

46

Report“Factors influencing to switch to other

universities”

Principles of Marketing (MKT -240)

Prepared for:

Mr. Syed Habib Anwar

Asst. Professor

Faculty of Business Administration

Eastern University

Prepared by:

Md. Neyamul Hasan Id: 091200113

27th August 2012

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Executive SummaryPrivate universities are universities not operated by governments, although many receive

public subsidies, especially in the form of tax breaks and public student loans and grants.

While many prominent private universities are run by charitable or non-profit organizations,

a subset is commercial for-profit universities which are run as business organizations.

In the present era the university student’s behavior varies from one to another because the

different university are provide lucrative facility to influences the student’s switching

decision one university to other university.

Besides this report shows some recommendation for the students that how they can decide

their proper switching decision and some recommendation for university that how they can

influence actual students to admit their university.

This paper is just the illustration and perception of actual universities students about their

switching behavior.

The private university faculties should focus on improving their academic situations as well

as environmental situation to attract more students to study in their university. The

management has a huge role in accomplishing these goals so the management of the private

universities should be well organized.

To know the views and comments doing survey 30 samples have been taken Questionnaire

methods have been used to collect the information. Both primary and secondary data have

been collected for the study. Various mathematical tools and computer software have been

used to analyze the data. All age’s students were under our survey. Besides our survey area

is Dhanmondi different private universities.

By doing this survey we got real factors of influencing to switch to other universities.

Key point: “Factors Influencing to Switch to Other University”

http://en.wikipedia.org/wiki/For-profit_school

http://en.wikipedia.org/wiki/Non-profit_organization

http://en.wikipedia.org/wiki/Grant_(money)

http://en.wikipedia.org/wiki/Student_loans

http://en.wikipedia.org/wiki/Tax_breaks

http://en.wikipedia.org/wiki/Subsidies

http://en.wikipedia.org/wiki/University

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Table of ContentsNo. Topic Page

1.0 Introduction……………………………….………..............................

Prefatory Part

1.1Origin of the report……………………………………………………

1.2 Problem Statement…………………………...………………………

1.3 Justification…………………………………………………………..

1.4 Limitations of our report…………………………………………….

1.5. Literature Review……………..…………………………………….

1.6 Objectives of the Report:

1.6(a) Broad objective……………………………………………

1.6 (b) Specific objectives……………………………………….

1.7 Methodology

1.7 (a) Type of Research…………………………………………

1.7 (b) Sample type………………………………………………

1.7 (c) Sampling Unit…………………………………………….

1.7 (d) Sampling Frame………………………………………….

1.7 (e) Sampling Size…………………………………………….

1.7 (f) Sampling instrument…………………………..................

1.7 (g) Research Approach……………………………………….

1.7 (h) Contact Method…………………………………………..

1.8 Sources of Data

1.8(a) Primary Sources……………………………….................

1.8 (b) Secondary Sources……………………………...……….

1.8 (c) Data Analysis…………………………………………….

01

02

02

02

02

03-07

08

08

09

09

09

09

09

09

09

09

10

10

10

2.0 Analysis of the Chart:

2.1 Demographic Data…………………………… 11-13

14-30

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2.2 Psychographics Data……………………..…..

2.3 Cross tabs…………………………..…………

31-33

3.0 Findings 34-35

4.0 Recommendations

4.1 Recommendation for Actual Buyer………...………….……………

4.2 Recommendation for the Motorbike Company………………….……

36

36

5.0 Conclusion 37

6.0 Reference 38-40

7.0 Appendices:

7.1 Questioners……...…………………………….……….…………... 41-42

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1.0 introduction

Private universities are universities not operated by governments, although many receive


Depending on their location, private universities may be subject to government regulation.

This is in contrast to public universities and national universities. While many prominent

private universities are run by charitable or non-profit organizations, a subset is commercial

for-profit universities which are run as business organizations.

Many private universities in the country use names and qualifications which do not exist to

process their accreditation to operate their schools. This has resulted in unqualified persons

lecturing in some of the private universities in the country. Some have only first degrees and

part qualifications of some professional institutions.

Furthermore, some of these institutions failed to invest in educational infrastructure such as

good lecture theatres (halls), libraries, books, journals, furniture etc. Some of these

universities are having lectures in cubicles. The worse of it all is that most of them do not

have good software to record, store and protect students' academic records.

http://en.wikipedia.org/wiki/For-profit_school

http://en.wikipedia.org/wiki/Non-profit_organization

http://en.wikipedia.org/wiki/National_university

http://en.wikipedia.org/wiki/Public_university






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Prefatory Part

1.1Origin of the reportThis report on “Factors Influencing to Switch to Other University” prepared as a requirement

for the course Principles of Marketing-I (MKT-240) instructed by our course instructor Mr.

Syed Habib Anwar Pasha, Asst. Professor, Faculty of Business Administration,

Eastern University. Basically, this report has been completed on the basis of market/field

survey, books and internet.

1.2 Problem StatementThe student’s behaviors and influencing factors of switching to other universities were

unknown.

1.3 JustificationThe reason for the research was to do a pilot study and we wanted to determine the influence

of factors on the actual student regarding in the case of switching other university. Depending

on the analysis, the university authority can make better decisions about which kind of

marketing strategy to be carried out.

1.4 Limitations of our report

We face some problems when we surveyed and prepared the report. We considered them as

our report limitations, which are mentioned below:

Female students were not interested to provide their demographic information.

Population was too large and unknown.

Some respondent gave bias information.

Analysis sometimes was hard.

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1.5 Literature Review:Various scholars, researcher various time surveyed about the factors influencing to switch to

other universities. They provide different view; some of these are following---

Well disciplined environment

….C Alfaro - Multicultural Education, 2008 - freepatentsonline.com... Integration of

Difference skills that are needed to function in a global multicultural education environment

as well ... It is influence students to switch other universities were ... They were very

respectful and well disciplined environment when my master teacher was there.

….L Sharp - International Journal of Sustainability in Higher …, 2002 -

emeraldinsight.com... As Peter Senge (1990) states, in his publication the Fifth Discipline: ...

Now, almost every school has its own student environment group.

Better secure environment

….M Willis - Journal of Marketing for Higher Education, 2005 - Taylor & Francis... search,

educational delivery issues could conceivably influence student switching behavior,

particularly if the students were not happy with the ... who make it easy for us.” “I moved

because I wanted to study in an environment where I felt happier and more secure.

….D Hutter, B Langenstein, C Sengler, J Siekmann… - FME'96: Industrial …, 1996 -

Springer

Deduction in the Verification Support Environment (VSE) ... of visitors and an additional

requirement that persons who have access to a specific area have also access to less secure

areas, extern ...The change does, however, influence students switch from one university to

another.

Better academic curriculum

….A Gamoran - The Teachers College Record, 1997 - tcrecord.org... Recent research

indicates that the better academic curriculum exerts an important influence to switch students

46

one university to another university because receiving an award both signifies access to the

academic curriculum and indicates.

….S Benesch - 2001 - books.google.com ... Having been trained in language-across-the-

curriculum methods (LAC), such as journals and peer group collaboration, as a ... a construct

offers a vision of EAP as the means for greater dialogue in academic classes, more interesting

readings, better-conceived assignments is influence students switch from one university to

another.

Universities ranking

….L Evrard - 2011 - dspace.polytechnic.edu.na... universities in the top 20 and tasked his

Minister of Higher Education to draft a ... may completely change the ranking of other

universities, that’s why students switch from one university to another.

….Y Bondar - Journal of International Education and Leadership …, 2012 - jielusa.org

Internationalization of higher education: Measurement through university institution rankings

most widely accepted ways of assessing the internationalization of higher education consists.

These rankings have recently exerted a great influence among all students switch from one

university to another.

Quality education standards

….R Deem - Comparative education, 2001 - Taylor & Francis-who deals with teaching

quality

and institutional ... on the basis that the alternative is to hand control over to the Office for

Standards in Education that’s why students influence to switch other university.

….F Maringe - International Journal of Educational Management, 2006 -

emeraldinsight.com-Pull factors that attract students to specific countries in the developed

world including future employment, and study environments, perceived high educational

standards in host countries, the high quality of teaching, opportunities for part time.

….SUN, B XU - Higher Education of Social Science, 2012 - 50.22.92.12- Due to the high

standards for education systems students influence to switch other universities.

http://scholar.google.com/citations?hl=en&user=GugYSvsAAAAJ&oi=sra

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Provide job opportunity

….A Aypay, O Çekiç, A Boyaci - Journal of College Student Retention: …, 2012 – Bay wood.

Higher education institutions in Turkey can be classified under three types: 4-year

institutions,

2-year institutions, and Open University. ... 2-year institutions (mostly located in small towns

and cities) for both their location and the job opportunities they provide after graduation. ...so

that students influence to switch from one university to another.

University brand image

….R Mona - 2011 - dir.iub.edu.bd- Loss of brand name capital? ... Bangladesh in the

education industry, where the organization can defend itself against these forces or influence

them in it The Dhaka University Order 1973 was replicated for other general universities of

Rajshahi, Chittagong and Jahangir Nagar. So students influence to switch from one university

to another

….RE Stevens, CW McConkey, HS Cole… - Services Marketing …, 2008 - Taylor & Francis.

The declining enrollment at the university studied illustrated a declining trust in the

university and its. Thus, during these years the overall level of satisfaction was somewhere in

the brand

part influence students switch from one university to another.

Friends studying

….SA Ahmad, U BawaChinsade, AM Gambaki, S Ibrahim - 2012 – recommend that other

friends studying influence to switch to other universities. And they will growing better

studies (Olaniyi 2006; Okon, Chika & Emmanuel 2007)

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Online lecture systems

….A Cottaar - Journal of Research in Science Teaching, 2012 - Wiley Online Library it used

the Persistence Research in Science & Engineering (PRiSE) and teachers as perceived by the

students are used to ''maintain classroom management'' but also to ''create a friendly and fun.

That influence students to switch to other universities.

Teacher’s behavior

….N Bhatti, MA Hashmi, SA Raza, FM Shaikh… - International Business …, 2011 -

ccsenet.org provide information to describe a set of factors influence student to switch other

universities in a situation that will make them easy to fact that all the faculty teachers are very

much friendly and cooperative.

Better waiver program

…..LR Strickland - The American Journal of Occupational Therapy, 1987 - waiver beyond

the minimum requirements) although administrators and faculty may recognize the benefits

of recruiting new students, and also influence to other universities student to switch.

….RC Richardson Jr, EF Skinner - The Journal of Higher Education, 1990 - depends on

complex interrelationships among factors need-based student financial assistance programs

augmented by opportunity programs providing strengthen quality also influence to switch

university.

….SL Howell, PB Williams, NK Lindsay - Online Journal of Distance …, 2003 - Another

factor influencing growth may be competition with other institutions and students influence

to switch others.

http://scholar.google.com/citations?hl=en&user=0MJITMgAAAAJ&oi=sra

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Special (non-profit loan)

….B Longden - Journal of College Student Retention: Research, 2012 - student tuition

fees and proposal to enable 'for profit' private sector .Factor placed on such an approach and

reminds the reader that it provides little insight into the way non- completion for higher

education.

….S D'Antoni, UNESCO. - 2006 - unesco.org- In the publicly-funded not-for-profit sector. It

operates as a non-profit foundation, and describes its operating style as more akin to that a

private university and although it is a private sector institution, it has developed a student

loan scheme to assist those learners.

….FA Steier - Higher Education Quarterly, 2003 - Wiley Online Library- illustrated by

recent complaints by British university leaders that they are no longer able to pure nonprofit

institutions operating differ from for-profit institutions in that they operate under a special

non-profit program system.

….R Deem - Comparative education, 2001 - Taylor & Francis-who deals with teaching

quality

and institutional ... on the basis that the alternative is to hand control over to the Office for

Standards in Education

….F Maringe - International Journal of Educational Management, 2006 -

emeraldinsight.com

... Pull factors that attract students to specific countries in the developed world including

future employment, and study environments, perceived high educational standards in host

countries, the high quality of teaching, opportunities for part time.

……N Bhatti, MA Hashmi, SA Raza, FM Shaikh… - International Business …, 2011 -

ccsenet.org provide information to describe a set of factors in a situation that will make them

easy to fact that all the faculty teachersare very much friendly and cooperative.

http://scholar.google.com/citations?hl=en&user=GugYSvsAAAAJ&oi=sra

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1.6 Objectives of the Report There are mainly two objectives behind our report. These are—

a) Broad Objective

b) Specific Objective

1.6 (a) Broad objective

The broad objective of our report is to find out the “Factors Influencing to Switch to Other

University”

1.6 (b) Specific objectives

There are some specific objectives of our report, which are mentioned below:

To find out the relationship between well disciplined environment and students’

behavior about switching to other university.

To analyze the influence of other university on the students switching for a better

academic curriculum.

To show students switching to other university because of other university’s brand

image.

To know the university ranking influencing students to switch to other university.

To find out better waiver facility influencing students to switch to other university.

To show better LAB facility and internet services motivate students to switch to other

university.

To show scholarship and online lectures encourage students to switch to other

university.

To know the influence of clean cafeteria and separate male & female common room

on switching to other university.

To find out the influence of qualified faculty members and their longer consulting

hours to switch to other university.

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To show better teaching standards influencing to switch to other university.

1.7 MethodologyWe followed some methodology to make this report. Our following steps are given below---

1.7 (a) Type of Research:

There are three types of marketing research: Exploratory, Descriptive and Casual research.

Among these three types, we followed the casual research because we analyzed hypothesis

to test the cause and effect relationship of switching to other universities.

1.7 (b) Sample types:

Our sample type was non-probability because the list of sample was not known to us.

1.7(c) Sampling Unit:

The actual university students were the sample unit and we surveyed them to collect the

primary data.

1.7 (d) Sampling Frame

Mainly the students were the part of our sampling frame.

1.7 (e) Sampling Size

Sample size for our report is 30 because it indicates the standard size for a survey report.

1.7 (f) Sampling instrument

The report has made by random selection and the instrument for collecting information was

questionnaire. We choose it as a flexible instrument for survey.

1.7 (g) Research Approach:

Among three research approaches, we followed survey approach to collect the primary data.

1.7 (h) Contact Method:

To collect information, among the three contact methods, we followed the personal method.

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1.8 Sources of Data:

There are two sources from where we collected our necessary data for the report. These are—

Primary Data

Secondary Data

1.8 (a) Primary Sources:

Primary data has been collected from students of Eastern University and other university

students by using survey research.

1.8 (b) Secondary Sources:

Secondary data has been collected from various websites, and books.

1.8 (c) Data Analysis :

For this report SPSS version 10 was being used as the statistical data analysis tool as it offers

greater flexibility in data analysis and visualization.

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Gender of the respondent

19 63.3 63.3 63.311 36.7 36.7 100.030 100.0 100.0

MaleFemaleTotal

ValidFrequency Percent Valid Percent

CumulativePercent

Statistics

30 30 300 0 0

1.3667 1.8333 1.16671.0000 2.0000 1.0000.4901 .6477 .3790

ValidMissing

N

MeanMedianStd. Deviation

Gender of therespondent

Age of therespondent

MaritalStatus of therespondent

2.0 Analysis

2.4 Demographic Data

Frequencies

Analysis:

From this table it is seen that majority up to 65% the respondents are male and about 37% are

female. And the majorities up to 86.7% the respondents are of age between 21-24, about 30%

of the respondents are of age between 17-20 and about 14.5% of the respondents are of age

between 25-28. Up to 83.3% the respondents are single and often 18% of the respondents are

married.

2.1 (a)

46



FemaleMale

Perc

ent

70

60

50

40

30

20

10

0

Age of the respondent

9 30.0 30.0 30.017 56.7 56.7 86.74 13.3 13.3 100.0

30 100.0 100.0

17-2021-2425-28Total


CumulativePercent



25-2821-2417-20

Perc

ent

60

50

40

30

20

10

0

Analysis:

From this bar chart it is seen that majority up to 65% the respondents are male and about 37%

are female.

2.1 (b)

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Marital Status of the respondent


MarriedSingle

Perc

ent

100

80

60

40

20

0


25 83.3 83.3 83.35 16.7 16.7 100.0

30 100.0 100.0

SingleMarriedTotal


CumulativePercent

Analysis:

From this bar chart it is seen that majority up to 86.7% the respondents are of age between

21-24, about 30% of the respondents are of age between 17-20 and about 14.5% of the

respondents are of age between 25-28.

2.1 (c)

Analysis:

From this bar chart it is seen that majority up to 83.3% the respondents are single and often

18% of the respondents are married.

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Well disciplined environment influences to switch other universities

6 20.0 20.0 20.06 20.0 20.0 40.07 23.3 23.3 63.39 30.0 30.0 93.32 6.7 6.7 100.0

30 100.0 100.0

Strongly DisagreeDisagreeNeutralAgreeStrongly AgreeTotal


CumulativePercent

Well disciplined environment influences

to switch other universities

6.7%

30.0%

23.3%

20.0%

20.0%

Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

2.2 Psychographics Data

2.2 (a)

Analysis:

From this pie chart it is seen that majority up to 30% the respondents are agree and about

6.7% strongly agree that well disciplined environment influences to switch to other

universities, however 23.3% people have neutral opinion and 20 % respondents both

strongly disagree and disagree with the statement. So we can say that well disciplined

environment does influence students to switch.

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Better secured environment influences to switch other universities

10 33.3 33.3 33.36 20.0 20.0 53.3

12 40.0 40.0 93.32 6.7 6.7 100.0

30 100.0 100.0

DisagreeNeutralAgreeStrongly AgreeTotal


CumulativePercent

Better secured environment influences


6.7%

40.0%

20.0%

33.3%

Strongly Agree

Agree

Neutral

Disagree

Better academic curriculum influences to switch other universities

3 10.0 10.0 10.09 30.0 30.0 40.0

14 46.7 46.7 86.74 13.3 13.3 100.0

30 100.0 100.0



CumulativePercent

2.2 (b)

Analysis:


6.7% strongly agree that better secured environment influences to switch to other universities,

however 20% people have neutral opinion and 33.3% respondents disagree with the

statement. So we can say that better secured environment does influence students to switch.

2.2 (c)

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Better academic curriculum influences


13.3%

46.7%

30.0%

10.0%

Strongly Agree

Agree

Neutral

Disagree

University ranking influences to switch others

3 10.0 10.0 10.04 13.3 13.3 23.39 30.0 30.0 53.38 26.7 26.7 80.06 20.0 20.0 100.0

30 100.0 100.0

Strongly DisagreeDisagreeNeutralAgreeStrongly AgreeTotal


CumulativePercent

University ranking influences

to switch others

20.0%

26.7%

30.0%

13.3%

10.0%Strongly Agree

Agree

Neutral

Disagree

Strongly Disagree

Analysis:

From this pie chart it is seen that majority up to 46.7% the respondents are agree and about

13.3% strongly agree that better academic curriculum influences to switch to other

universities, however 30% people have neutral opinion and 10% respondents disagree with

the statement. So we can say that better academic curriculum does influence students to

switch.

2.2 (d)

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Convenient location influences to switch other universities

3 10.0 10.0 10.04 13.3 13.3 23.3

16 53.3 53.3 76.77 23.3 23.3 100.0

30 100.0 100.0



CumulativePercent

Convenient location influences


23.3%

53.3%

13.3%

10.0%

Strongly Agree

Agree

Neutral

Disagree

Analysis:

From this pie chart it is seen that majority up to 26.7% the respondents are agree and about

20% strongly agree that university ranking influences to switch to other universities, however

30% people have neutral opinion, 13.3% respondents disagree and 10% respondents strongly

disagree with the statement. So we can say that university ranking does influence students to

switch.

2.2(e)

Analysis:


23.3% strongly agree that convenient location influences to switch to other universities,

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Universities brand image influences to switch other

2 6.7 6.7 6.74 13.3 13.3 20.0

18 60.0 60.0 80.06 20.0 20.0 100.0

30 100.0 100.0



CumulativePercent

Universities brand image influences

to switch others

20.0%

60.0%

13.3%

6.7%

Strongly Agree

Agree

Neutral

Disagree

Friends studying influences to switch other universities

6 20.0 20.0 20.014 46.7 46.7 66.79 30.0 30.0 96.71 3.3 3.3 100.0

30 100.0 100.0



CumulativePercent

however 13.3% people have neutral opinion and 10% respondents disagree with the

statement. So we can say that convenient location does influence students to switch.

2.2(f)

Analysis:


20% strongly agree that university’s brand image influences to switch to other universities,

however 13.3% people have neutral opinion and 6.7% respondents disagree with the

statement. So we can say that university’s brand image does influence students to switch.

2.2(g)

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Friends studying influences


3.3%

30.0%

46.7%

20.0%

Strongly Agree

Agree

Neutral

Disagree

Offering well subject which influences to switch other universities

4 13.3 13.3 13.311 36.7 36.7 50.015 50.0 50.0 100.030 100.0 100.0

DisagreeNeutralAgreeTotal


CumulativePercent

Offering well subject which influences


50.0% 36.7%

13.3%

Agree Neutral

Disagree

Analysis:

From this pie chart it is seen that majority up to 46.7% the respondents have neutral opinion

and about 30% agree that friends influences to switch to other universities, however 20%

people have disagree and 3.3% respondents strongly agree with the statement. So we can say

that friends both influence and don’t influence students to switch.

2.2(h)

46

Better job opportunities influences to switch other universities

1 3.3 3.3 3.38 26.7 26.7 30.0

21 70.0 70.0 100.030 100.0 100.0



CumulativePercent

Better job opportunities influences


70.0%

26.7%

3.3%

Agree

Neutral

Disagree

Analysis:


13.3% disagree that offering well subjects influences to switch to other universities, however

36.7% people have neutral opinion with the statement. So we can say that offering well

subjects does influence students to switch.

2.2(i)

Analysis:

From this pie chart it is seen that majority up to 70% the respondents agree and about 3.3%

disagree that better job opportunities influences to switch to other universities; however

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Better waiver influences to switch other universities

1 3.3 3.3 3.313 43.3 43.3 46.710 33.3 33.3 80.06 20.0 20.0 100.0

30 100.0 100.0



CumulativePercent

Better waiver influences


20.0%

33.3%

43.3%

3.3%Strongly Agree

Agree

Neutral

Disagree

Offering scholarship influences to switch other universities

3 10.0 10.0 10.010 33.3 33.3 43.314 46.7 46.7 90.03 10.0 10.0 100.0

30 100.0 100.0



CumulativePercent

26.7% people have neutral opinion with the statement. So we can say that better job

opportunities do influence students to switch.

2.2(j)

Analysis:


and about 33.3% agree that better waiver influences to switch to other universities, however

3.3% people have disagree and 20% respondents strongly agree with the statement. So we

can say that better waiver both does and doesn’t influence students to switch.

2.2(k)

46

Offering scholarship influences


10.0%

46.7%

33.3%

10.0%

Strongly Agree

Agree

Neutral

Disagree

Qualified faculty members influences to switch other universities

4 13.3 13.3 13.35 16.7 16.7 30.0

11 36.7 36.7 66.710 33.3 33.3 100.030 100.0 100.0



CumulativePercent

Qualified faculty members influences


33.3%

36.7%

16.7%

13.3%

Strongly Agree

Agree

Neutral

Disagree

Analysis:

From this pie chart it is seen that majority up to 46.7% the respondents agree and about 10%

strongly agree that offering scholarship influences to switch to other universities, however

33.3% people have neutral opinion and 10% respondents disagree with the statement. So we

can say that offering scholarship does influence students to switch.

2.2(l)

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Online lectures influences to switch other universities

10 33.3 33.3 33.316 53.3 53.3 86.73 10.0 10.0 96.71 3.3 3.3 100.0

30 100.0 100.0



CumulativePercent

Online lectures influences


3.3%

10.0%

53.3%

33.3%

Strongly Agree

Agree

Neutral

Disagree

Analysis:

From this pie chart it is seen that majority up to 36.7% the respondents agree and about

33.3% strongly agree that qualified faculty members influences to switch to other

universities, however 16.7% people have neutral opinion and 13.3% respondents disagree

with the statement. So we can say that qualified faculty members do influence students to

switch.

2.2(m)

Analysis:

46

Hostel facilities influences to switch other universities

5 16.7 16.7 16.78 26.7 26.7 43.3

13 43.3 43.3 86.74 13.3 13.3 100.0

30 100.0 100.0



CumulativePercent

Hostel facilities influences


13.3%

43.3%

26.7%

16.7%

Strongly Agree

Agree

Neutral

Disagree

Non profit loan influences to switch other universities

6 20.0 20.0 20.014 46.7 46.7 66.710 33.3 33.3 100.030 100.0 100.0



CumulativePercent


and about 33.3% disagree that online lectures influences to switch to other universities,

however 10% people agree and 3.3% respondents strongly agree with the statement. So we

can say that online lectures don’t really influence students to switch.

2.2(n)

Analysis:


13.3% strongly agree that hostel facilities influences to switch to other universities, however

26.7% people have neutral opinion and 16.7% respondents disagree with the statement. So

we can say that hostel facilities do influence students to switch.

2.2(o)

46

Non profit loan influences


33.3%

46.7%

20.0%

Agree

Neutral

Disagree

Clean cafeteria influences to switch other universities

8 26.7 26.7 26.712 40.0 40.0 66.78 26.7 26.7 93.32 6.7 6.7 100.0

30 100.0 100.0



CumulativePercent

Clean cafeteria influences


6.7%

26.7%

40.0%

26.7%

Strongly Agree

Agree

Neutral

Disagree

Analysis:


and about 33.3% agree that non-profit loan influences to switch to other universities, however

20% respondents disagree with the statement. So we can say that non-profit loan does

influence students to switch.

2.2(p)

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Separate common room influences to switch other universities

7 23.3 23.3 23.36 20.0 20.0 43.3

14 46.7 46.7 90.03 10.0 10.0 100.0

30 100.0 100.0



CumulativePercent

Separate common room influences


10.0%

46.7%20.0%

23.3%

Strongly Agree

Agree Neutral

Disagree

Analysis:

From this pie chart it is seen that majority up to 40% the respondents have neutral opinion

and about 6.7% strongly agree that clean cafeteria influences to switch to other universities,

however 26.7% respondents both disagree and strongly agree with the statement. So we can

say that clean cafeteria does influence students to switch.

2.2(q)

Analysis:

46

Better LAB facilities influences to switch other universities

2 6.7 6.7 6.74 13.3 13.3 20.0

17 56.7 56.7 76.77 23.3 23.3 100.0

30 100.0 100.0



CumulativePercent

Better internent influences to switch other universities

1 3.3 3.3 3.31 3.3 3.3 6.7

18 60.0 60.0 66.710 33.3 33.3 100.030 100.0 100.0



CumulativePercent

Better LAB facilities influences


23.3%

56.7%

13.3%

6.7%

Strongly Agree

Agree

Neutral

Disagree

From this pie chart it is seen that majority up to 46.7% the respondents agree and about 10%

strongly agree that separate common rooms influences to switch to other universities,

however 20% people have neutral opinion and 23.3% respondents disagree with the

statement. So we can say that separate common rooms do influence students to switch.

2.2(r)

Analysis:


23.3% strongly agree that better LAB facilities influence to switch to other universities,

however 13.3% people have neutral opinion and 6.7% respondents disagree with the

statement. So we can say that better LAB facilities do influence students to switch.

2.2(s)

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Better internent influences


33.3%

60.0%

3.3%

3.3%

Strongly Agree

Agree

Neutral

Disagree

Longer consulting hours influences to switch other universities

7 23.3 23.3 23.314 46.7 46.7 70.08 26.7 26.7 96.71 3.3 3.3 100.0

30 100.0 100.0



CumulativePercent

Longer consulting hours influences


3.3%

26.7%

46.7%

23.3%

Strongly Agree

Agree

Neutral

Disagree

Analysis:


33.3% strongly agree that better internet influences to switch to other universities, however

both 3.3% people have neutral opinion and also disagree with the statement. So we can say

that better internet does influence students to switch.

2.2(t)

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Strong students club influences to switch other universities

8 26.7 26.7 26.714 46.7 46.7 73.37 23.3 23.3 96.71 3.3 3.3 100.0

30 100.0 100.0



CumulativePercent

Strong students club influences


3.3%

23.3%

46.7%

26.7%

Strongly Agree

Agree

Neutral

Disagree

Analysis:


and about 26.7% agree that longer consulting hours influences to switch to other universities,

however 23.3% people disagree and only 3.3% respondents strongly agree with the

statement. So we can say that longer consulting hours do influence students to switch.

2.2(u)

Analysis:


and about 23.3% agree that strong students’ club influences to switch to other universities,

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Friendly teachers behavior influences to switch other universities

19 63.3 63.3 63.311 36.7 36.7 100.030 100.0 100.0

NeutralAgreeTotal


CumulativePercent

Better teaching standards influences to switch other universities

9 30.0 30.0 30.014 46.7 46.7 76.77 23.3 23.3 100.0

30 100.0 100.0

NeutralAgreeStrongly AgreeTotal


CumulativePercent

Friendly teachers behavior influences


36.7%

63.3%

Agree

Neutral

however 26.7% people disagree and only 3.3% respondents strongly agree with the

statement. So we can say that strong students’ club both does and does not influence students

to switch.

2.2(v)

Analysis:


and about 36.7% agree that friendly teacher’s behavior influences to switch to other

universities. So we can say that teachers’ behavior doesn’t really influence students to switch.

2.2(w)

46

Better teaching standards influences


23.3%

46.7%

30.0%

Strongly Agree

Agree

Neutral

Convenient location influences to switch other universities * Gender of the respondent Crosstabulation

Count

3 33 1 49 7 164 3 7

19 11 30

DisagreeNeutralAgreeStrongly Agree

Convenient locationinfluences to switchother universities

Total

Male Female


Total

Analysis:


23.3% strongly agree that better teaching standards influences to switch to other universities,

however 30% people have neutral with the statement. So we can say that better teaching

standards do influence students to switch.

2.3 Cross tabs

2.3(a)

Analysis:

46

Separate common room influences to switch other universities * Gender of the respondent Crosstabulation

Count

3 4 74 2 69 5 143 3

19 11 30


Separate common roominfluences to switchother universities

Total

Male Female


Total

Universities brand image influences to switch other * Age of the respondentCrosstabulation

Count

1 1 21 1 2 45 11 2 182 4 69 17 4 30


Universities brandimage influencesto switch other

Total

17-20 21-24 25-28Age of the respondent

Total

From above cross tabulation table, it is show that male respondent think that sometimes

convenient location influences to them to switch to other universities but sometimes are not.

Where female student think that convenient location more influence to them to switch to

other universities.

2.3(b)

Analysis:

From above cross tabulation table, it is show that both gender respondent think that

sometimes separate common room influences to them to switch other universities and

sometimes they does not influences to switch to other universities on this statement.

2.3 (c)

Analysis:

46

Better secured environment influences to switch other universities * Age of the respondentCrosstabulation

Count

2 5 3 103 3 64 8 12

1 1 29 17 4 30


Better securedenvironment influences toswitch other universities

Total

17-20 21-24 25-28Age of the respondent

Total

Better secured environment influences to switch other universities * MaritalStatus of the respondent Crosstabulation

Count

7 3 105 1 6

12 121 1 2

25 5 30


Better securedenvironment influences toswitch other universities

Total

Single Married

Marital Status of therespondent

Total

From above cross tabulation table, it is show that all of the age respondents think that

university brand image influences to them to switch other universities. Basically 21-24 age

respondent more agree in this statement.

2.3 (d)

Analysis:

From above it is show that all of the age respondents think that better secured environment

sometimes influences to them to switch other universities and sometimes does not influence

to them to switch other universities.

2.3 (e)

46

Analysis:

From above it is show that single respondent think that better secured environment influences

to switch to other universities. Where married respondent think that secured environment

does not influences to switch other universities.

3.0 Findings

After analyzing the response of the respondents were found the following from the study:

1. Majority of the people think well disciplined environment influences to switch to

other universities,

2. Most of the respondents agree that better secured environment influences to switch to

other universities,

3. Majority of the respondents think that better academic curriculum influences to switch

to other universities,

4. Majority of the respondents have neutral opinion that university ranking does

influence students to switch to other universities,

5. Majority of the respondents agree that convenient location influences to switch to

other universities, and only a few disagree with the statement.

6. Most of the respondents believe that university’s brand image influences to switch to

other universities,

7. Majority of the respondents have neutral opinion that friends influences to switch to

other universities, and only a few disagree to the statement

8. Half of the respondents agree that offering well subjects influences to switch to other

universities,

9. Almost all of the respondents agree that better job opportunities influences to switch


10. Less than half of the respondents have neutral opinion that better waiver influences to

switch to other universities,

11. Almost half of the respondents agree that offering scholarship influences to switch to

other universities

12. Less than half of the respondents agree that hostel facilities influences to switch to

other universities, and the rest of the respondents agree to the statement.

46

13. Almost half of the respondents have neutral opinion that non-profit loan influences to


14. Around half of the respondents agree that separate common rooms influences to


15. More than half of the respondents agree that better LAB facilities influence to switch


16. Majority of the respondents agree that better internet influences to switch to other

universities,

17. Almost half of the respondents have neutral opinion that longer consulting hours

influences to switch to other universities,

18. More than half of the respondents have neutral opinion that friendly teachers behavior

influences to switch to other universities,

19. Almost half of the respondents agree that better teaching standards influences to

switch to other universities.

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4.0 Recommendation

There is some recommendation for students and universities which could be helpful for the

both groups. These are given below---

4.1 Recommendation for Students:

1. The students should justify university academic curriculum before switching other

university.

2. They should find out accurate university ranking and brand image.

3. They should justify offered university scholarship and nonprofit loan.

4. Students should consider other university tuition fee before switching.

5. They should properly justify other university online lecture system before switching.

4.2 Recommendation for University:

1. The university faculty should focus on making their environment well disciplined.

2. The university faculty should focus on bettering their academic curriculum.

3. The university faculty should focus on having a convenient location for their

campuses.

4. The university faculty should focus on providing better job opportunities.

46

5. The university faculty should offer scholarship for the students.

6. The university faculty should provide separate common rooms for the students.

7. The university faculty should focus on providing better LAB facilities.

8. The university faculty should focus on improving teaching standards.

5.0 Conclusion

Private universities are universities not operated by governments, although many receive


Depending on their location, private universities may be subject to government regulation.

Many private universities in the country use names and qualifications which do not exist to

process their accreditation to operate their schools. This has resulted in unqualified persons

lecturing in some of the private universities in the country. Some have only first degrees and

part qualifications of some professional institutions. The private university faculties should

focus on improving their academic situations as well as environmental situation to attract

more students to study in their university. The management has a huge role in accomplishing

these goals so the management of the private universities should be well organized.






46

6.0 Reference

….LE Alden, JS Wiggins… - Journal of Students behavior towards switching

universities (IIP …, 1990 - Taylor & Francis)

….D. Roderick Kiewiet, Mathew Daniel McCubbins - Business - 286 pages - 1991

….LM Horowitz, SE Rosenberg, BA Baer, G. Ureño, & VS Villaseñor, in Inventory of

Student behavior Problems -1988)

….M Barkham, GE Hardy… - British Journal of university students, 1996 - Wiley

Online Library

….PA Pilkonis, Y Kim, JM Proietti… - Journal of Students Personality …, 1996 -

Guilford Press

….S Vanheule, M Desmet… - Psychological assessment of students, 2006 -

psycnet.apa.org-abstract 1.

….Y Kim, PA Pilkonis… - Journal of students personality …, 1997 - Taylor & Francis

….RW Hill, MC Zrull… - Journal of Students Personality …, 1997 - Taylor & Francis

(IAS-R; Wiggins, 1979; 1982; Wiggins, Trapnell, & Phillips, 1988)

….S Paivio… - Psychotherapy Research of students, 1998 - Taylor & Francis

http://www.google.com/search?hl=en&biw=1366&bih=573&tbm=bks&q=inauthor:%22D.+Roderick+Kiewiet%22&q=inauthor:%22Mathew+Daniel+McCubbins%22&sa=X&ei=wg3-TtDyI-n04QTO-8WNCA&ved=0CB4Q9Ag

http://www.google.com/search?hl=en&biw=1366&bih=573&tbm=bks&q=inauthor:%22D.+Roderick+Kiewiet%22&sa=X&ei=wg3-TtDyI-n04QTO-8WNCA&ved=0CB0Q9Ag

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....Elsevier,Horowitz, Rosenberg, Baer, Ureno Villasenor, appraisal of performance,

1988)

….A Clifton, E Turkheimer… - Psychological Assessment of Students behavior

towards changing universities, 2005 - psycnet.apa.org

….M Cloitre, R Miranda, KC Stovall-McClough… - Behavior Therapy of students,

2005 – Elsevier (IIP;Cantanzaro Mearns, 1990)

….CF Telch… - International Journal of factors influencing students to switch

universities, 1994 - Wiley Online Library Abstract. (N = 107)

…..LH Epstein, MD Myers, K Anderson – Students behavior research, 1996 -

ukpmc.ac.uk

….J Hughes… - Clinical Abstract The original publication of factors influencing to

switch universities(IIP)- 2005

….NB Hansen, V Umphress… - Journal of university switching Problems (IIP) …, 1998 - jpa.sagepub.com

….JA Sirey, ML Bruce, GS Alexopoulos… - American Journal of job opportunity influencing students …, 2001 -

….C Foltz, JQ Morse… - Journal of environmental factors influencing to switch universities, 1999 - Wiley Online Library

….JS Wiggins, N Phillips… - Journal of academic curriculum…, 1989 - psycnet.apa.org

…..Foale, Tony (2006). Better environment of the university. Tony Foale Designs. pp. 4–1.

……..Setright, L.J.K. (1979). The book of students behavior towards switching universities. pp. 8–18.

……Falco, Charles M.; Guggenheim Museum Staff (1998). “The journal of factors influencing to switch universities".

http://en.wikipedia.org/wiki/Charles_M._Falco

http://en.wikipedia.org/wiki/L._J._K._Setright

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……..Vance, Bill (24 April 2009). “The journal of teaching standards of universities". Canadian Driver.

……Walker, Mick (2006). The journal of students behavior. JHU Press

..…De Cet, Mirco (2002). The illustrated directory of universities. Campus Publishing Company. p. 128.

…..Cossalter, Vittore (2006). Educarion Dynamics. Lulu. ISBN 978-1-4303-0861-4.

…..Walker, Mick (1999). The Factors influencing to switch universities Redline Books. p. 61..

….O'Malley Greenburg, Zack (13 August 2007). "World's most switching univerisites". Forbes. Retrieved 28 January 2010.

……Ed Youngblood. "Students switching more universities” . The History of switching universities. Retrieved 29 June 2007.

…..Bob Tomlins (September 1997). "Students behavior towards switching universities" (PDF). The Book of students behavior... Retrieved 30 June 2007.

……Duglin Kennedy, Shirley (2005). The guide to switching universities Indy Tech Publishing. p. 75.

…..Stermer, Bill (2006). Factors influencing to switch universites. Campus Publishing Company. p. 16.

…..Seeley, Alan (2004). The factors influencing to switch universities. Campus Publishing Company. pp. 18–19..

http://www.fema.ridersrights.org/docs/irt_finalreport.PDF

http://www.fema.ridersrights.org/docs/irt_finalreport.PDF

http://www.motorcyclemuseum.org/exhibits/mx/history2.asp

http://www.forbes.com/2007/08/05/india-autos-cheapest-oped-cz_zog_0813indiaauto.html

http://www.forbes.com/2007/08/05/india-autos-cheapest-oped-cz_zog_0813indiaauto.html

http://en.wikipedia.org/wiki/Special:BookSources/978-1-4303-0861-4

http://en.wikipedia.org/wiki/Special:BookSources/978-1-4303-0861-4

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….Stermer, Bill (2006). Switching Universities MotorBooks/MBI Publishing Company. p. 10.

….Duglin Kennedy, Shirley (2005). The influencing factors of switching universities. Indy Tech Publishing. p. 71..

7.0 Appendices:

7.1 Questionnaires:

This is an academic exercise performed to collect data for a marketing report for the subject

Principles of Marketing (MKT-240).The survey is performed to find out the “Factors

influencing to switch to other universities”.

________________________________________________________________________

Gender: Male Female Age: 17-20 21-24 25-28

Marital Status: Single Married

[Note: 1 = Strongly Disagree; 2 = Disagree; 3 = Neutral; 4 = Agree; 5 = Strongly Agree]

No. Reasons 1 2 3 4 5

1 The environment of other universities is well

disciplined.

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2 The environment of other universities is better

secured.

3 Academic curriculum of other universities is better.

4 The ranking of other universities are higher.

5 The locations of other universities are more

convenient.

6 Other universities have a brand image.

7 Have friends studying at other universities.

8 Other universities are well-known for the subject you

want to pursue.

9 Other universities provide better job opportunities.

10 Other universities have better waiver program.

11 Other universities provide/offer scholarship.

12 The faculty members of other universities are well

qualified.

13 Other universities provide online lectures.

14 Other universities provide hostel facilities.

15 Other universities have special (non-profit loan)

program for students with financial problems.

16 The cafeteria of other universities is very clean and

hygienic.

18 Other universities have separate male and female

common rooms.

19 Other universities have good LAB facilities.

20 Other universities provide better internet services.

21 Other universities provide longer consulting hours.

22 Other universities have strong extra curriculum

46

student clubs.

23 The teachers of other universities are friendly.

24 The teaching standards of other universities are

higher.