Using Facebook for Small Business

Inbound Marketing Overview

Six Strategy Sequence

What is your primary purpose?

Objective• Brand awareness• Customer service• Build email list• Drive traffic to

blog/website page• Build community• Others?

What will it look like?

Design Strategy

http://www.facebook.com/cocacola

http://www.facebook.com/redbull

http://www.facebook.com/RedRobin

Check out your competitors and other popular pages.

•How often are they posting?•What times of day?•What are they posting?•What gets the most interaction?

Copy what they are doing!

Create editorial guide

Content Strategy

Pre-Schedule Tools:•Hootsuite•ObjectiveMarketer

OPC•AllTop•Tecyhnorati•Listorious

Pre-Schedule Tools:•Hootsuite•ObjectiveMarketer

OPC•AllTop•Tecyhnorati•Listorious

Drive more people to your Facebook

Promotion Strategy

Inside FacebookFacebook Ads to promote PageUse @ tag

Outside FacebookAdd Like buttons to your websiteInvite email and ezine subscribersAdd to signature block

OfflinePrint media – Vanity URLDisplay at your business

Text 32665 to fan AlaskaramaWebMarketing

Monitor and Moderate

Engagement Strategy

Primary Components•Respond promptly•Use personal tone•Share quality content•Entice comments•Post at least 1x day-more is better•Check Alltop each morning

Convert to leads

Conversion Strategy

Need a strategy to convert your fanbase to paying clients or customers.

Tipping point between 500 – 1,000 Fans/Followers

Tipping point between 500 – 1,000 Fans/Followers

• Special event• Coupons• Discounts• Other Call to Action

Tell them exactly what you want them to do.

Six Strategy Sequence

Contact Me With Any Questions