facebook

FacebookSocial networking sitesMeans “A directory with photos and basic information.”Founded: Cambridge, Massachusetts(feb 4,2004)Founder: Mark Zuckerberg (CEO)

Eduardo Saverin

Dustin Moskovitz

Chris HughesHeadquarters: currently being moved to Menlo Park,

California, U.S.

HistoryFacebook incorporated in the summer of 2004.Purchased the domain name facebook.com in 2005 for

$200,000.launched a high-school version in Sept 2005.Opened to everyone of age 13 and older with a

valid email address on sept 26,2006.October 24, 2007, Microsoft purchased a 1.6% share of

Facebook for $240 million, giving Facebook a total implied value of around $15 billion.

History (contd..)Nov 2010, Facebook's value was $41 billion and became

the 3rd largest US web company after Google and AmazonAs of April 2011, Facebook has over 2,000 employees,

and offices in 15 countries.

History (contd..)

History (contd..)

History (contd..)

Facebook featuresMessages INBOX (and threads)PokesEvents and groupsPhotos & Videos (with tagging)Posted items (text and URLs)Shared itemsAdvertisementsWallGames and applications

Games & Applications

AdvantagesAdvertising/marketing inexpensively

1 to 1 marketing/advertising via messaging & posting information on group boards

$10 a day, college wide marketingExcellent networking opportunity

For studentsFor professionalsKeep in touch with students, alumni and/or peers who

have graduated or are at other institutionsMonitoring the students – follow up on investigations Opportunities for learning and student development

where we can engage our students ‘on their terms’ and talk to them on a level they can completely understand and relate to.

StatisticsPeople on Facebook: More than 800 million active users More than 50% of our active users log on to Facebook in any given

day Average user has 130 friends

Activity on Facebook: More than 900 million objects that people interact with (pages,

groups, events and community pages) Average user is connected to 80 community pages, groups and events On average, more than 250 million photos are uploaded per day

Statistics(contd..)Global Reach: More than 70 languages available on the site More than 75% of users are outside of the United States Over 300,000 users helped translate the site through the translations

application

Platform: On average, people on Facebook install apps more than 20 million times

every day Every month, more than 500 million people use an app on Facebook or

experience Facebook Platform on other websites More than 7 million apps and websites are integrated with Facebook

Total active users Date Users (in millions) Monthly growth (%)

August 26, 2008 100 178.38 %

April 8, 2009 200 13.33%

September 15, 2009 300 9.38 %

February 5, 2010 400 6.99 %

July 21, 2010 500 4.52 %

January 5, 2011 600 3.57 %

May 30, 2011 700 3.45 %

September 22, 2011 800 3.73 %

Facebook popularity

Active users of Facebook increased from just a million in 2004 to over 750 million in 2011

DisadvantagesAddictionStalkingAdvertisement of illegal and/or inappropriate

thingsHackingIdentity Theft Risk

Other networking sitesGoogle+TwitterLinkedinMy spaceHotmailOrkutHi5

Comparison

Comparison(contd..) NAME: CONTENT:

FACEBOOK TWITTER

GOOGLE+ LINLEDIN

STRENGHTS:

Critical massKeeping up with family, friends & acquaintanceBrand promotionEase of engagement

Following interests

Brevity

Segmenting your life

Video chats and hangouts

Integration with the rest of Google

Professional information

LinkedIn Today

WEEKNESS:

Segmenting your lifePrivacyData exportFollowing issues

BrevityPotential overloadPlatform itselfAnalytics

Lack of brevityLack of critical massNo compelling reason

Sharing is still limited

PROS CONS

FACEBOOK

Application mashupMore emphasis on deep connections having private and public profilesHuge, rapidly growing installed user baseInherit stickiness

Easy to navigate and updateReach far beyond your inner circle of friendsPure communication tool, rapid responsivenessVery interactive, extensible messaging platform with open APIs

TWITTER

Requires investment of time to realize sustained benefitOverhead of mashup Less immediate responsesRequires investment of time

Limited functionalityLimited to 140 characters per updateOver-emphasis on follower countsRelatively smaller installed user baseEasily abused for spam

vs.

ConclusionAppeals to social animals and can be very

addicting to people who have an insatiable appetite to stay connected with friends and make new acquaintances.

Gives a single alternative to all the applications, with one login and interface to manage their online social interaction needs