Facebook Best Practices

Overview• Link to Off-site News, Videos• Include RSS Feeds, Event Updates, Job Postings• Frequent commenting by employees, stakeholders, portfolio Ceo’s• Incorporate Twitter Feed into Tab on FB profile• Include links to LinkedIn, Blogs, industry news• Become Fan’s of other pages (portfolio co.’s)• Tag others in status updates• Many Photos of Staff, events, etc.• Integrate Podcasts & Video podcasts• Discussion Board as an outlet for fans,potential

investors/entrepreneurs• Update Recent news on investments, acquisitions, fundraising, etc• Use a customized URL• Offer a Resource Page w/ Guides & How-to’s

Best Practices

• Link to off-site news, videos, portfolio co.’s

Best Practices II

• Great Place for RSS feeds, Job postings & Event Updates…frequent updating usually attracts more “fans”

Best Practices III

• Encourage wall commenting by both employees, stakeholders, & potentials

Best Practices IV

• Incorporate Twitter Feed Right onto FB page

– Interactivity amongst social media outlets can drive return visits/length of stay

Widget can be purchased/Customized for ETF,to extend interactivity, and encourageFans to follow updates - WidgetBox

Best Practices V

• Include Linkedin Button• Include Links to Favorite

Pages – (Portfolio Co.’s)

• RSS Feeds increasingly popular

Best Practices VI

• Tag Others in Status Updates– By using the @ feature, you can create a

link to another FB page within the status. • Link to specific people, pages, or businesses

Here, Alarm.com & 360i are tagged in the status.Therefore, not only your page, but their page will feature your status (or link to it)

-Display charitable Contributions/efforts

-Many PicturesOf office/employees

-Pictures of outside team events

-Call for Relief efforts(in recent response to Haiti Quake

Best Practices VII

Best Practices VIII

Integrating Podcasts (as a wall option)

Best Practices IX

RSS Blog as additional Wall Option*this firm’s profile opens straight to RSS Wall

Best Practices X

Use of discussion board to create an outlet for your fans,Place for ideas, questions & comments looking for a massResponse.

Best Practices XIIncluding links to Relevant industry news(CNBC)

Including interviews & Personal commentary By outsiders

Best Practices XII

Recent News to update on new investments, fundraising,and acquisition news.

Best PracticesCustomize URL to give a unique address- facebook.com/username

Ex. www.facebook.com/easternventures

Offering a resource page allows a brand to target a new demographic, outside of those that already know and love the business.

ex: insight on what investors look for

-News on areas/industries of focus -Info on how entrepreneurs can collaborate their ideas into a business

plan and pitch to Vcs

Include Guides, How-to’s, or other info to generate repeat Visitors, and gain fans outside of people who know your brand