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Exploringthe positive utility of travel
and mode choice
Patrick A. Singleton
Portland State University
TREC Friday Transportation Seminar
24 February 2017
Maseeh College of Engineering & Computer Science
Department of Civil & Environmental Engineering
Positive utility of travel
• Research questions
• Background
• Study design & data
• Results
• Implications
Background – Positive Utility of Travel – Study – Results – Implications 2
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Research questions
A. What is the positive utility of travel (PUT)?
– Literature review, synthesis, critique
B. How do we measure PUT?
– Original survey data collection
C. What factors are associated with PUT?
– Results for mode of transportation
Background – Positive Utility of Travel – Study – Results – Implications 3
Background
Background – Positive Utility of Travel – Study – Results – Implications 4
Travel demand
Activity demand
Travel as a disutility–
Generation
Distribution
Mode Choice
Assignment
Demand Model
Extrinsic (instrumental) vs. intrinsic (autotelic)
Hedonic (affective) vs. eudaimonic (symbolic)Motivations
Utility pleasure, happiness, fulfillment, and
subjective well-being
Psychology:
associated withoutcome of preference-
satisfying decision
Economics:
Definition
Background – Positive Utility of Travel – Study – Results – Implications 5
Mokhtarian & Salomon’s (2001) “affinity for travel”
1. The activities conducted at the destination. 2. The activities that can be conducted while traveling. 3. The activity of traveling itself.
The positive utility of travel (PUT) includes…
any benefits accrued to the traveler through the act of traveling.
Mokhtarian, P. L., & Salomon, I. (2001). How derived is the demand for travel? Some conceptual and measurement considerations. Transportation Research Part A: Policy and Practice, 35(8), 695-719. http://dx.doi.org/10.1016/S0965-8564(00)00013-6
Destination activities
Background – Positive Utility of Travel – Study – Results – Implications 6
Travel as… A means to a productive end: going somewhere.
Definition: Benefits from reaching a destination with activity potential.
Motivations: Extrinsic, instrumental.
“The activities conducted at the destination.” (MS, 2001)
Examples:
https://www.flickr.com/photos/scottdavies/5671889074/ https://www.flickr.com/photos/krawcowicz/4279213591/
Travel activities
Background – Positive Utility of Travel – Study – Results – Implications 7
Travel as… The setting for other activities.
Definition: Benefits from activity participation during travel.
Motivations: Extrinsic, instrumental.
“The activities that can be conducted while traveling.” (MS, 2001)
Examples:
https://www.flickr.com/photos/giuseppemilo/15734343208/ https://www.flickr.com/photos/ai-dealer/4616142327/
Travel experiences
Background – Positive Utility of Travel – Study – Results – Implications 8
Definition: Affective enjoyment of the travel experience.
Symbolic expression or fulfillment from the travel experience.
Travel as the activity.
Travel as… The setting for experiences.
A means to a fulfilling end.
An end in and of itself.
Examples:
“The activity of traveling itself.” (MS, 2001)
Motivations:Hedonic, affective. Eudaimonic, symbolic.
Intrinsic, autotelic.
https://www.flickr.com/photos/aerialcamera/10238940444/https://www.flickr.com/photos/divinedecay/5225460351/
Study
Background – Positive Utility of Travel – Study – Results – Implications 9
3
2
1
Data
Background – Positive Utility of Travel – Study – Results – Implications 10
≈ 30 minutes
ten $100 gift cards
Home-to-work
trips
Data
Background – Positive Utility of Travel – Study – Results – Implications 11
371 114175 30
Commute tripsby mode, &mode shares(N = 690)
49% 16%30% 4%
Survey dates: October 17, 2016 – December 16, 2016
2015 ACS (1-year):
Portland urban area
Portland city
83%
70%
8%
14%
3%
8%
4%
6%
Results
• Can we measure a positive utility of travel?
– Yes, in various ways:
• Travel-based multitasking
• Travel experiences & well-being
• What factors are associated with PUT?
– Commute mode
• Walking and cycling commutes are more positive
• Transit and auto commutes are less positive
Background – Positive Utility of Travel – Study – Results – Implications 12
Travel multitasking
Background – Positive Utility of Travel – Study – Results – Implications 13
Travel multitasking
Background – Positive Utility of Travel – Study – Results – Implications 14
Travel multitasking
Background – Positive Utility of Travel – Study – Results – Implications 15
Travel multitasking
Background – Positive Utility of Travel – Study – Results – Implications 16
Travel multitasking
Background – Positive Utility of Travel – Study – Results – Implications 17
Travel experiences
Background – Positive Utility of Travel – Study – Results – Implications 18
Travel experiences
Background – Positive Utility of Travel – Study – Results – Implications 19
Travel experiences
Background – Positive Utility of Travel – Study – Results – Implications 20
Travel experiences
Background – Positive Utility of Travel – Study – Results – Implications 21
Travel experiences
Background – Positive Utility of Travel – Study – Results – Implications 22
Travel experiences
Background – Positive Utility of Travel – Study – Results – Implications 23
Travel experiences
Background – Positive Utility of Travel – Study – Results – Implications 24
Travel experiences
Background – Positive Utility of Travel – Study – Results – Implications 25
Travel experiences
Background – Positive Utility of Travel – Study – Results – Implications 26
Findings
• Positive utility of travel…
– Exists and can be measured!
– Strongest for walking & bicycling, because:
• Valuing exercise, physical and mental health
– Moderate for public transit, because:
• Ability to relax and/or multitask
– Weakest for automobile, because:
• Few activities; some negative affect (congestion?)
Background – Positive Utility of Travel – Study – Results – Implications 27
* Preliminary findings. Additional analyses use multivariate models to statistically control for other explanatory factors.
*
Implications
Background – Positive Utility of Travel – Study – Results – Implications 28
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Autonomous vehicles(self-driving cars)
Implications
Background – Positive Utility of Travel – Study – Results – Implications 29
Value of travel time savings Cost-benefit analysis
Mode Choice
Activity Experience
Improving quality of
service
Questions?
Background – Positive Utility of Travel – Study – Results – Implications 30
Patrick A. Singleton [email protected]