The benefits of investing in quality

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Explaining CIMSPA’s professional standards matrix

• Spencer Moore (chair), FCIMSPA, Development Director

• Jeff Lynch, Director of Human Resources, GLL

Professional workforce development: A blueprint for the future

Attracting and retaining the best and brightest talent is paramount to the sectorThis session explores how CIMSPA and Employers are working together to professionalise the workforce and bring together to create a single set of professional standards that will create fit for purpose qualifications and lead to clear career pathways and development opportunities.

State of the workforce• Average annual turnover of staff in the sector is between 30% (Managerial)- and 40% (technical) • Assumption that 50% of these staff stay in the sector - 86,000 new individuals are needed in the

sector each year. • 20% of all vacancies in our sector are classed as “hard to fill” due to significant skills shortages

(approximately 17,200 vacancies).• Most common area of skill deficiency amongst applicants:

– Technical, practical or job-specific skills (47% of skill shortage vacancies)– Team working skills (39%)– Customer handling skills (39%)– Problem solving skills (37%)– Oral communication skills (36%).

• Specific roles that have been identified as hard to fill are coaches, fitness instructors, sport/leisure assistants and operations/duty managers

WorkFull Time Education

Entry Level Technical Roles e.g. Recreation Assistant

Technical Role e.g. Personal Trainer

Technical Role e.g. Health & Wellbeing Practitioner

Level 3 Apprenticeship / Qualification

Level 2 Apprenticeship / Qualification

Management Role e.g. Leisure Duty Manager

Middle Management Role e.g. Leisure General Manager

Level 3 Applied General

Level 2 Applied General

Foundation Degree / HND

Degree

Technical Role e.g. Sport Scientist

2014/15 – 22,490 apprenticeships in England predominantly at level 2 and 3C £112,450,000 investment from Government

2014/15 – 26,880 Students Studying Applied Generals per year in England

C £112,896,000 investment from Government

2014/15 – 75,000 students studying in Higher Education per year across 665 different courses in 219 institutions

C £600,000,000 invested by individuals

c£825,346,000 invested in individuals who study Sport & Physical Activity related qualifications in full time education per year

Another c£300,000,000 (400,000 certificates awarded by Awarding Organisations) invested in stand alone qualifications e.g. Swimming teacher, Gym Instructor plus in house training / CPD delivered by employers.

Estimated over £1.1 Billion per year spent on Education and training in our sector

Yet…………….

• Most employers state college and university graduates not fit for purpose• 20% of all vacancies in our sector are classed as “hard to fill” due to significant skills shortages

(approximately 17,200 vacancies per year)

• We need an education pathway that:– Maximises government investment– Produces a fit for purpose workforce– Is attractive to individuals studying in it– That employers own and “invest” into

So…

Divides the sector into five industries:LEISURE

OPERATIONSEXERCISE

AND FITNESSPERFORMANCE SPORTAND ADMINISTRATION

COMMUNITY SPORT

PHYSICALACTIVITY

Development of an occupational map for each

Professional Standards Matrix

Robust, inclusive governance Sector Professional development board

PROFESSIONAL DEVELOPMENT BOARD*

AWARDINGORGANISATIONS

FURTHEREDUCATION

HIGHEREDUCATION

TRAININGPROVIDERS

PLUS INPUT FROM

Sub-committees will develop standards within the 5 areas of the skills matrix

PROFESSIONAL DEVELOPMENT COMMITTEES

*Exact final board composition to be confirmed

LEISURE OPERATIONS

EXERCISE AND FITNESS

PERFORMANCE SPORT / SPORTS ADMIN

COMMUNITY SPORTPHYSICAL ACTIVITY

ukactive

10 EMPLOYERS CIMSPA SPORT

ENGLANDDCMS

CSPNS& RA scUK

Clubs

Sport Physical Activity

Community Schools

Coaching Assistant

Building the Role Standard

Occupation Technical Specialism

Population Specialism Environment

Sports Coach Table tennis Children School

One role, “two sides of A4”

Example: personal trainer

KNOWLEDGE & UNDERSTANDING • BEHAVIOURS • SKILLS

Employers shape their own skills landscape

LED by employers and FACILITATED by CIMSPA

Quality Assurance

CIMSPA sets rules of delivery, assessmentetc for our… All approved and backed by:

WorkFull Time Education

Entry Level Technical Roles e.g. Recreation Assistant / Fitness Instructor/

Coaching

Technical Role e.g. Personal Trainer

Higher Level Technical Role e.g. Health &

Wellbeing Practitioner / Sport Development

Officer

Higher Apprenticeship / Qualification

L 3 Apprenticeship Management Role e.g. Leisure Duty Manager

Middle Management Role e.g. Leisure General

Manager

Technical diploma

Foundation Degree / HND

CIMSPA Endorsed Degree

Technical Role e.g. Sport Scientist

Level Degree Apprenticeship / Qualification

PT / Work

Technical Qualification

A Level

L2 Apprenticeship

Senior Management Role e.g. Development

Director

How these standards are being used by employers

WHY IS THIS IMPORTANT?• Employers’ Skills Protocol

– A Single Qualification Framework• Licence to practise

– Respected, accredited, transferable qualifications• Workforce demand

– Skills gap– Brexit

• Post 16 Skills Plan• The Apprenticeship Levy!

GLL CAREER MAP

Fitness Instructor Customer Service Adviser;

Sales Adviser

Administration AssistantCreche Assistant Catering Assistant Health Referral

AssistantSpa AssistantReceptionist

Maintenance Assistant

Group Ex Lead;Club Lead;

Personnel Trainer

Business Administrator

Creche Supervisor;

Play scheme Lead;

Aquatics Teacher;Lead Coach

Health Referral Facilitator

Spa Supervisor:Senior Therapist

Assistant Manager

General Manager

Partnership Manager

Health Referral Manager

National Spa Manager

Leisure Operations

Fitness Services

Customer Services & Sales

Community Sports & Engagement

Business Support

Health & Wellbeing

Health & Beauty

Food & Beverage

Facilities Management

Health Referral AdministratorSpa Therapist

Fitness Instructor;Group Exercise

InstructorCustomer Service

Adviser

Creche AssistantKids Activity

Instructor

CASUAL BANK

Administration Assistant

Health Referral Assistant;

Health Referral Facilitator;

Health Referral Instructors

Spa AssistantReceptionist;Spa Therapist

Catering Assistant

Community Sports and Engagement

Officer

Sales & Fitness ManagerFacility Manager Catering Manager

Leisure Centre Supervisor

Maintenance Engineer

Fitness Supervisor;

Personal Trainer

Sales Supervisor;Front of House

Supervisor

Sports Coordinator;

Kids activity Lead

Catering Supervisor

Administration Manager

Community Sports and Engagement

Manager

Assistant Regional Facilities Manager

Spa Manager Health Referral Co-ordinator

Recreation Assistant;

General Assistant;Cleaning Assistant

Senior Recreation Assistant;

Facilities Assistant

Operations Supervisor;

Events Supervisor

Operations Manager

Group Events Manager

Recreation Assistant;

General Assistant;CleanerEvents

Regional Facilities Manager

Stand Alone Assistant

Fitness Instructor / Customer Service

Advisor

Stand Alone Assistant

Fitness Instructor / Customer Service

Advisor

Stand Alone Fitness Manager

Stand Alone General Manager

Stand Alone Gyms

LEISURE OPERATIONS PATHWAY

HEIs

FE C

olle

ges

Scho

ols &

clu

bsL6+ - Senior Managers

L4/5 - Managers

L3 - DMs/Supervisors

L2 - RAs/Assistant STs

Training roles

Post graduate degrees and CPD

CIMSPA endorsed degrees

Higher and degree Trailblazers

Technical certificates

Traineeships

GLL COLLEGE

L2 technical qualifications e.g. NPLQ

L3 Leisure Duty Manager TrailblazerL3 CIMSPA Operational Management Diploma

L2 Leisure Team Member TrailblazerL2 technical qualifications

Work experience

L5 CIMSPA Leadership Diploma

CIMSPA modular courses

CIMSPA modular courses

KEY PRINCIPLES• Limited number of qualifications• Choice of learning products and packages

– Short technical qualifications– Full CIMSPA diplomas– Short accredited courses– Trailblazer apprenticeships

• Internal training completely aligned• CIMSPA membership desirable essential• Partnership with education providers

Please make your way to Kenilworth 2 & 3 for the closing keynote

#CIMSPAconf

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