Existing Magazines vs.

My Magazine(Entertainment NE&Y)

EmpireEMPIRE ENTERTAINMENT NE&Y

Genre: Film Genre: Entertainment

Price: £3.90 Price: Free

Target Audience: 18-45 Target Audience: 16-25

Colour Scheme: Blue, Black, Colour Scheme: Blue, Grey, Red, White White, Black

Launch Date: July 1989 Launch Date: December 2015

Frequency: Monthly Frequency: Monthly

Features: Reviews, Top Tens, Features: Reviews, Best ofNews, Previews Articles

USP: Prestigious Length of time USP: Regional, Multi-genre

NMENME

Genre: Music

Price: Free (was £2.30)

Target Audience: 16-34

Colour Scheme: Red, Black White, Yellow

Launch Date: March 1952

Frequency: Weekly

Features: Interviews, Reviews“of the year”

USP: Online Service, Now Free

ENTERTAINMENT NE&Y

Genre: Entertainment

Price: Free

Target Audience: 16-25

Colour Scheme: Blue, Grey White, Black

Launch Date: December 2015

Frequency: Monthly

Features: Reviews, Best ofArticles

USP: Regional, Multi-genre

CrackCRACK

Genre: Entertainment/Culture

Price: Free

Target Audience: 18-45

Colour Scheme: Typically Noir

Launch Date: 2009

Frequency: Monthly

Features: Interaction, ReviewsListings, Issues

USP: Regional, Layout Remake Every Issue

ENTERTAINMENT NE&Y

Genre: Entertainment

Price: Free

Target Audience: 16-25

Colour Scheme: Blue, Grey White, Black

Launch Date: December 2015

Frequency: Monthly

Features: Reviews, Best ofArticles

USP: Regional, Multi-genre