The exhibition of film primarily involves

the ownership, management and

operation of cinemas.

What the exhibitor sells is the experience

of a film and concessions e.g. Food and

drink

Exhibitors have influence over the box

office success and the reception of films

Merchandise

Soundtracks

Online games

Apps

Shifting market conditions

Strong competition

Efforts to achieve monopolization of the

field

Government regulatory actions

Costly investment in new technologies

They need a variety of good films that will attract to a

large target audience, not just blockbusters. There has

also been significant development from the first

multiplex cinema in 1985, this rise in multiplex cinemas

would attract to the audience because many benefits

come with it. it massively improves viewing

experiences because of the bigger screens, more leg

room and space, and you are able to see the film well

from wherever you sit. However blockbuster films are

extremely popular in cinema’s and people will always

come back to watch the sequels for example

Transformers and Shrek 3.

• What's on at the cinema

• The location of the cinema

• Quality of the cinema

• Access to the cinema in regard to parking

• Cost of the tickets e.g. different companies have different prices

• When the films are showing

• Any film related events

• Whether there are other facilities (e.g. coffee shops, bars) near by

•The cinema brand. However, 75% of people polled in 2007 left the cinema

not knowing the name of it. Does this mean brand image isn't important?

Digital exhibition is important for the UK film

industry because it means that non

mainstream films are becoming more

accessible.

Independent cinemas have the capability to

screen more films because digital distribution

and exhibition is cheaper than traditional

methods.

The UK film council wants to make films more accessible

Improving access – our digital screen network is made up of 240 digital screens across the UK that now show non- mainstream films regularly

Raising awareness – our prints and advertising fund provides £4 million every year to help British distributers promote non mainstream films

Increasing information – our website is one of the UK’s leading websites for film fans looking to watch. Buy, download or rent great films

Piracy is big problem as this is stopping production companies from getting the money they deserve from producing these films.

A multiplex is a movie theatre complex

with multiple exciting screens, typically

more than one screen within a single

complex.

They're usually houses in a specially

designed building.

The largest of these complexes can sit

thousands of people and are sometimes

referred to as a megaplex.

Location and number of screens are key

for their movies success especially what

they show on their screens.