Evaluation question number 5

How did you attract/address your audience?

Main imageThe main image is a close-up of the artists face and the artist is directly smiling at the camera. The fact that the picture of the artists is taking a whole page, shows her importance and gives her a lot of attention. The watermark, which is also the title, is not too noticeable, but tells the reader immediatley who the article on the right is about. By editing the picture black and white it fits really well with the colour scheme and the big smile from the artist draw´s the readers attention and creates a positive mode of address. It connects with the contents of the article and the coverlines, where the artists tells about how happy she is.

Colour scheme

The main colours are the same as on the cover and the contents page (white,black,pink and grey).Colours are being used to highlight more important bits and to make it look more professional.

Pull quoteThe pull quote on the top is there to draw the readers attention and to encourage them to read the article underneath. Therefore it is written in big, pink letter, which stand out against the rest of the article and the rest of the double page spread.

Introductory paragraphThere is a short text to give the reader a basic idea about what the main article is going to be about and to give them some information about the artist. It is written in white and itallic letters to make clear that it does not belong to the article below.

Dropped capital letter

The main article starts of with a big,bold,pink letter to make it easier for the reader to orientate and it also draws in attention .

ColumnsThe article is split into two columns to make it easier for the reader to read and it also give the page a clear look. Important words and phrases are highlighted and one important pull quote is written in a bigger and different font as the rest of the article to help to draw the readers attention. It also helps that the article does not look too boring and it enourages the reader to read it.

Additional information/ Generic codes and conventionsThe reader can find the photographer´s name and the name of the author underneath the watermark and the main article. He can also find the magazines name, the date and the web-adress of the magazine. Especially in these days the web-adress is really important as everybody uses Smartphones etc. and it could make the reader subscribe to a digital version.