Evaluation question #3

What have you learned from your audience feedback?

Daniella Benson

• "Good storyline, strange effects"

• "Odd effects, weird scenes"

• "Good storyline, strange effects"

• "Good video overall, however I do not see the use of the ripple effect"

• "Text worded well on the screen"

First of all my group an I showed our video to a member of our sixth form to see what they thought about it. This is the feedback we took from it. We figured out that That he clearly liked the narrative storyline we incorporated and some of the effects that I had used in the video such as the text’s that showed up on the screen . However he wasn’t fond of some of the effects that were in use. From this I was able to see that R&B fans weren't mad about Special effects and this was evident in the focus group that we created later on.

https://www.youtube.com/watch?v=Ie0Mzr2b3pw

Below is the hyperlink to the focus group that my group and did. We decided to conduct another focus group to see how our target audience viewed our music video and see what they liked and disliked about or video.

What do you feel needs improvement?From looking back at our audience comment's it was obvious that the main things we needed to improve on was on our special effects .They didn't’ like the use of special effects and different dimensions that were used. Even though our target audience said that they liked special effects , I believe that it could have been something we could have taken or left out of our final music video. I have also learned from our target audience that even though the lip syncing looked good, it still wasn’t as tight in certain places. We could definitely improve on this but cutting the frames at a millisecond each time to get perfect and accurate lip syncing which would have matched the song perfectly.

What did you like about the video and why?It was obvious that each audience member had different sets of likes which ranged from the different colours, Background music and some of the effects. They also appreciated the different transitions that were used in the video . I learnt that this meant we had incorporated all the things that our target audience focus group had said that they liked and that we had done well

What were your favourite parts and why?Our focus group thought there were many parts that they liked and enjoyed. One of the main and positive things that came up was the fact the actors in the video were all teenagers. This made them feel as though it was a song that reached out to them and something that they understood. This was great as it showed me that the video had done what I had wanted it to do – to connect well with the youth ( my target audience)

What image do you think we have given to the artist?

Well from our audience feedback, i realized that we had incorporated the themes of our artist (Chris Brown and Rihanna) really well, as they understood exactly what was going on and what the storyline was about. From this I also realized that it directed allot to Stuart Hall’s theory ‘The negotiated reading’. This theory is when The reader partly believes the code and broadly accepts the preferred reading, but sometimes modifies it in a way which reflects their own position, experiences and interest‘. Reason’s I believe that this linked to our audience feedback is because although our audience said that they liked some aspects of our music video, they didn't hold back when advising us on what they think we could improve on.

Would you buy this album and why?

Although the video could do with some improvements , The audience stated that they would our music video!!! This feedback taught me that we had succeeded in creating all the conventions that the initial target audience wanted .