EVALUATION QUESTION 2 – HOW DOES YOUR MEDIA PRODUCT REPRESENT PARTICULAR

SOCIAL GROUPS?

• When doing research for my product I knew I wanted to appeal to a rock audience aged 16-25, which needed to be seen in my product.

This is an example of the look I was trying to go for when taking my main image

• When taking my photo for my front cover I knew that the image had to ensure it captured the rock look although it can be seen as more of a metal look.

• I knew I wanted to have my model to have a brooding look with black clothing and a guitar to capture that rocker look which my audience would immediately notice. The long, straightened hair that my modal had is also a hairstyle used by many modern rock artists, which would stand out to my desired social group. The emphasis on the brooding facial expression can show how the artist is feeling on the inside representing some of the darker themes which appear in rock music.

• The bands that I have included on the front cover also appeal to the rock/indie scene and with the slight inclusion of a couple indie bands would increase the circulation the magazine would initially get.

• With my contents page I did want a professional look to it but also ensure it would still appeal to the targeted age group and music scene so I made sure there were a variety of different article titles, which would keep the magazine interesting.

• The colour scheme for Unplugged is influenced by Q but represents the same age group so adopting the colour scheme to keep the design eye catching as most of the youth today judge a magazine by its front cover.

• The photos on my contents page are to further demonstrate the rock feel by having a group of people pose for the band on which the article is based upon and to give the audience an idea of what the band looked like to show the rock/indie style of the band. Another one of the photos was to look at the camera and use the well-recognised rock symbol to further the rock feel for my targeted social group. I also had her wear a black leather jacket to keep with the rock look and have “alcohol” to give a carefree attitude, which is associated with rock music.

• I have also included social media links as young people use social media the majority of the time in this modern age. It would also make the magazine consistent with the big multi-platform brands. It also helps the magazine maintain its circulation in the marketplace. The social media links appear on every page to ensure that the my target audience sees them.

• In the article, the mode of address was informal as the conversation was to feel normal to the reader. This gives the audience the idea the article is more interesting than other articles, which would be in other magazines. In the article slang terms and informal language were used to make it seem like the band were relaxed and spoke like they would speak to a friend. This also helps with the relaxed rock lifestyle and can seem relatable to the targeted social group.