Evaluation question 2

How effective is the combination of your main product and ancillary texts?

Daniella Benson

First of all, my group and I decided to use Photoshop to create our Digipak as we felt as though this would be best to appeal to our audience. We also felt that Photoshop was more professional looking and would make the outcome of our digipak effective in gaining our target audience. The symbolism on the digipaks are also great as they well represent the theme that we are trying to convey in our music video- which is love and it not being anybody else's business.

The location of our music video is set indoors in our school sixth form. We have done this because we believe that it would look more natural and realistic for our couple to hang out in a school- seeing as they are young. They are representing love and the innocence of love which I think goes perfectly with our Digipak and the advert. This is because we have done a sky with clouds that have formed in the shape of hearts to represent love. The blue sky in our Digipaks also represents the carefree attitude that our couple are showing as the main theme is “Aint nobody’s business” .

It was important that the font and colour scheme of our digipak matched the style of the artists that we were representing ( Rihanna and Chris brown) We got the idea from one of Rihanna’sbest selling album’s “unapologetic”

As you can see the font of Rihanna’s Digipak is swirly and really stands out. We decided to use similar font to convey the style that we were going for. We also believe that this will catch the eyes of our target audience. The colour scheme has also been well planned out to the colours of blue, white and black as we feel as though these colours well represent the R&B genre and when the audience see it, they will know that it is an R&B music video that we are trying to put out . This we feel will influence our target audience to buy into our video.

Swirly writing in Rihanna album “Unapologetic”

We used the font type “freestyle script” to achieve this effect

My group and I chose the record label “Roc nation” as this is a record label that we felt would best represent our music video. This is a record label who has signed artists such as Kanye West and Jay-Z which is really the type of artists that want to associate our music video with. It has therefore been decided that we will put RocNation on our digipak to gain this type of publicity.

In most R&B videos , there are special lighting and effects. However due to our tight budget we weren't able to have special lightings in our music video. We decided to make up for this in our digipak by adding the colours of blue, white, red and black.