Evaluation Question 1 - In what ways does my media product challenge, use

or develop forms and conventions of real media products?

Before creating my music video

• In order for me to create my music video, I firstly much watch various of different music videos, so I am able to identify conventions of a music video. My song ‘Heartland’ falls into the acoustic category and is of a slow tempo, I found songs that were similar to mine to get ideas. A popular artist who creates music that is similar to my song writer is Taylor Swift, so we analysed her videos closely. Camera Shots are important when creating a certain mood for a music video.

Ideas by Taylor Swift

Conventions

• For a slow tempo song like mine, the camera shots tend to be close ups to show the emotion on the singer and the actor's face. This is a convention that I used in my video as there are frequent close ups of the actress' face, and also the singer.

Speed/ editing

• All music videos should have some degree of editing to keep the audience engaged (Sinead O'Connor's 'Nothing Compares' is a rare exception of a successful music video with little editing), but the editing must not be too fast as to seem out of sync with the message that the video is trying to convey.

https://www.youtube.com/watch?v=iUiTQvT0W_0

My speed/editing

• The speed of editing has to be taken in good consideration when making my music video. Seen as my song choice is a sad song, and pretty low pitch however it has a kind of fast pace , so my editing is not too slow I have a lot of jump cuts. This is so my audience do not get bored of watching the same scene for a long period of time, having medium speed editing will keep them entertained, even though it is an emotional song they will still be wanting to watch more to see what will happen in the video, since it is not dragging.

Props

• The costumes and props that I used in my video fit in nicely with the genre of the music I have chosen . As in most sad and slow music, I wanted to make my video tell a story of sad heartbreak and loneliness . By using specific props, I believe that I have successfully achieved in conveying a tale of sadness.

One really effective prop, that I thought was very effective was when I filmed in my room, being all lonely and crying. This worked very well because I was I dull home clothes, with my teddies, crying over my partner that had pasted away.