Evaluation Question 1In what ways does your media product use, develop or

challenge forms and conventions of real media products?

Michael Onaolapo

Hunter Hayes-

InvisibleHunter Hayes music video uses a wide shot near the

beginning. I believed that he did this to centre the attention

around him. But this did not work out well as the shining lights

of the car behind were sometimes very distracting. I tried to

challenge this by using the same wide shot and slowly zooming

in to exclude any other things which may be taking the

audiences attention. By using this shot I made sure that the

meaning I encoded would be decoded correctly by the

audience

Drake- Over

I wanted to imitate drakes music video, putting the main lyrics as part of the video. I did this to not only convey emotion through what was happening during the video but also adding emphasis and emotion through some of the lyrics. If I was to do this again, I would have probable got the character also say the lyrics.

Miley Cyrus-

Wrecking Ball Miley Cyrus's iconic video called wrecking ball was a hit in

the charts. In a sense I imitated Sinead Oconors’s close up in

her music video. Miley Cyrus also imitated this close up. I

imitated this because with both Sinead Oconors and Cyrus's

close up in their music video, the facial expressions clearly

showed real emotion regarding the meaning of their music

video. All three videos have a common factor of someone

they had with them being gone. This also lead me to try and

imitate the close up.

John Newman-

Love me again

I also attempted to recreate a part of John Newman's Love

me again. This is one of the scenes when Newman is on the

stage singing. At first I attempted to imitate this. Later on I

thought it would be better to challenge and develop it the

main character in my music video playing a guitar. Eventually

I showed people the developed one alongside the imitation.

The majority side with the view that the developed version

brings more naturalness.