In what ways does your media product use, develop or challenge

forms and conventions of real media products?

Music Video conventions as a whole: Lip syncing

Emotion Mise-en-scene: -

Make-up -

Clothing Editing to the speed Appropriate scenery Dancing Bright colours Band Storyline Artist at the

beginning and end

Conventions we used in our video, for our genre:

Lip syncing Appropriate landscapes Emotion and controversy – close up shots of the face Storyline Artist name and song at the beginning and end Editing To The Speed Mise-en-scene

Lip syncing

We used lip syncing in order to show how we were capable of this and in order to make our music video appear to a more professional standard. We were inspired by Ellie Goulding, and therefore, we made our lip syncing shots similar to hers.

Below is a screen grab from our music video when we were lip syncing and Ellie Guolding’s music video to ‘Your song’; illustrating how we used lip syncing.

Furthermore, by constantly including lip syncing, we could keep referring back to the main female character and display her emotion. This would also ensure that our video was more interesting as it wouldn’t be the same shots throughout.

Moreover, we used the individual sections of lip syncing in order to split up our music video. As it was like a story, we had different sections of our music video. Like the graveyard section and the montage section, these did not fit in with the rest of the video and therefore, we were able to use the lip syncing to split them apart, making the video flow.

The image below shows how we slotted the lip syncing in between the rest of the video, to cut it up:

Appropriate scenery- nature

We had decided on our setting beforehand. Our song was very calm and our idea portrayed our female character as lonely and deserted. Therefore, we chose for our setting to be natural and in the outside as the female character could appear isolated.

We got this idea from previous music video’s which gave us inspiration for our music video setting.

One music video that’s similar to ours in the setting was ‘Home’ and ‘Never Fade’ by Gabrielle Aplin. Some screen grabs from these two videos are shown below;Gabrielle Aplin

Our music video

Gabrielle Aplin

Our music video

Emotion and controversy

As mentioned our song was a calm song, although it also held within it a lot of emotion and therefore, so did our music video. Therefore, we had to show emotion throughout our video. This was because our story involved the female characters boyfriend dying.

Without her boyfriend she is isolated. Thus why we chose for our female character to appear in isolated, surreal areas.

Although, the female also shows happy emotions when remembering her and her boyfriends’ ‘happy’ time together.

One video we believe our video is similar to regarding these happy emotions portrayed through memories is; ‘The one that got away’ by Katy Perry. This song is about her losing her boyfriend and also, shows her memories with him before he dies also.

It also involves all of her memories with him and how she was happy with him showing not just sad emotion throughout the video, but happy emotion too just like what we wanted to portray in our video. We wanted our female characters memories to appear happy in order to portray her reliance on him and how happy she was when he was there.

Katy Perry’s song

Our music video

Below are some images portraying our female character as happy remembering her memories with her boyfriend relating to Katy Perry’s video:

As mentioned, we also portrayed the female character as sad because of her boyfriends death. We wanted to show pure, natural emotion throughout, and therefore tried to make our female character appear sad when singing and walking alone.

One person who inspired us greatly by showing raw emotion was Senaed O’Connor in her music video: ‘Nothing compares to you’. This is because her video involved close up shots of just her face, showing the real emotion felt by her. We also wanted to imitate this emotion in our video and decided to include many close up shots of the females face, looking either sad or singing showing emotion.

Senaed O’connor- Nothing compares to you

Our music video