EVALUATION: Q2HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND

ANCILLARY TEXTS?

Omar Faruque

IMAGE

Poster Magazine

Well, as it is possible to see our team shot and edited this two images. The thing that differentiate these from feature films and shots films magazines and posters is the ‘faceless’ character. We thought that as the character hides his face by being shot from the back in our poster image and hidden behind a pile of files, it could lead the audience to think that he trying to not be recognised and make them curious about him. This is one of the link to the title ‘ESCAPE’ as people who try to hide themselves usually are escaping from someone or something, which is the main theme of out film. In addition, in our poster we show the main character outside somewhere looking up to the sky, while in the image for the magazine he seems locked behind this desk and files, which feels like he is trapped.

As we did not have enough budget our marketing strategy was mostly based on sharing and advertising our combination of main product and ancillary text on social media like Facebook, YouTube, Twitter and Instagram as we could not afford to publish a billboard or get sponsored on notorious film magazines. As are resources were very limited, the only potential audience were other students, teachers, parents, and some other audience from the outside. However, thanks to YouTube more and more people got to know our work as we uploaded regularly on our channel the progress of our film using tags and keywords with viewers around the world.

LANGUAGEMost of the time articles in film magazines do not show or reveal to a lot of information about the film, but just some tips to find the plot of the story and credits. The articles are also a place where the reviewers can give their impressions and rate it and actors, directors and other people from the staff can talk about in details of the film, without spoilers.

Our magazine article, contain the production team and the website of out film ‘ESCAPE’ which have a different font and size from the article body. The readers can find a plenty of information about the film and production of it, but using really simple language and not sophisticated as this article is mostly for casual readers rather than expert of cinema. In addition, it emphasis the feeling of the mystery of the film by using words like ‘suspense’ and not letting out information about the main character face, which can attract potential viewers. In fact, our article has been inspired by Little White Lies as the way this magazine presents its article is really entertaining and it’s not too difficult to read.

DESIGNMost of the time images and articles of feature film are highly edited to maximise some aspect of it, like the main character, surroundings, words and to look really fancy

In our case the design of both our poster and magazine article are quite simple, bot only because we are not professional but also because we thought as our film is a quite simple story and nothing incredible. However, even with out limited skills in editing we tried to give meaning to our design, for example the lighter blue sky symbol of freedom and the footsteps and emblem of escape. In contrary the font used for both article and poster can be really interesting as the article have a font which is sophisticated because it try to look professional while the design of title of the film in the poster is inspired by the image ‘Straight outta’, which some people may recognised and attract them.

Audience may be very picky on these things and for some people our work may not be appreciated as can be boring, but some others may be really interesting as it anti mainstream to use a really simple design to promote our main product.