In what ways does your media product use,

develop or challenge forms and conventions of real

media products?

House styleConventional features used included the banner along the bottom of the advert, although we put one at the top as well (which is a development) to make it link more with the front cover of the cd which also has this element.We also made sure we included the logos of ‘amazon mp3’ and ‘itunes’ as it is a key element that was present across most of our case studies because it is important for the audience to know where they can purchase the single from

However we challenged the close image usually used and decided to have a mid shot image of our artist with him looking away. This is because we felt in linked more with the storyline of the song

Another conventional feature used was the quotes and the star ratings which was used to show the audience how good the single is without them having to hear it first. In addition the names of well respected newspapers and other media companies add helps to add prestige to the single if rated highly.

This image of Tom Odells single advertisement is very similar to our poster e.g mid shot, casual jacket etc.

In terms of the digipack itself, we used used the sketch of Ed Sheeran on the back of his album for the left inside of ours. We used a mid shot instead of a long shot and obviously yellow as opposed to green to fit with our colour scheme. All these little changes were made so that we was not directly copying Ed Sheerans house style

The large black x across the front of Ed sheeran’s album was replicated on our but placed on the back and was slightly more spread out which is both using and developing conventional features.

Mise en scene • Another conventional feature used was the location shots. We noticed that this was very common with artists in this genre (folk/pop/indie). This is why we chose to use the tunnel from the video as the right inside panel of the cd.

• In terms of costume the clothes were very casual and usually consisted of jeans, trainers, plain shirts/t shirts etc. This is why any shots of our artist involved him wearing casual clothing.