We have followed the generic convention of indie rock artist throughout our digipak. My initial

development came from my interest in how images of the artist are used to inject a message. I explored

digipak’s that have util ised faces to make an audience feel a specific way; such as Trey Songz ‘Trigga’ and Beyonce’s self titled album. However

I wanted the protagonist facing away from the audience.

The front cover displaces a simple

mid close up of the back using the

rule of third to the frame the image.

This is a common feature seen

within the indie rock genre to allow

for imagination to occur. The

simplicity of the design allows the

audience to focus on the typography

as Imagine Dragons are known for.

However it could be argued that the

contrast of the background subverts

the ideas of indie rock convention as

it’s a bright sunset and not typically

used my indie rock artist.

To some extent it could also be argued some elements of our digipak was influenced by The 1975 of

keeping the artist faceless, perhaps this is due to the themes within the music, as well as keeping it relatable

to their target audience . Although The 1975’s digipak has no image, but only a white illuminated light around a rectangle which brings the artist

name to the forefront . We therefore wanted to mimic this in our print production in similar way.

Colour scheme

An indie rock genre often uses dark muted colours in both the digipak and music video and predominantly black and white contrasting one another. We went against the codes and

convention by having the sunset as backdrop but stil l putting emphasises on the dark silhouette of the protagonist facing away from the audience. We wanted to reinforce the themes of depression and isolation which created a synergy

throughout both productions. However I feel that we have used colours such as black and white and a grey tone in our finished product which conforms to that of the genre.

‘The 1975’ consistently use black and white colour scheme throughout their digipak to reflect their hidden ideologies and concepts in their songs for the audience to find, but especially

for the audience to find ways to relate them without the bands public sphere to get in the way.

Conventional layout As I previously mentioned we wanted to carry the same themes in the music video throughout e.g depression and her smoking to imply addiction. So

therefore we included this in our back cover with smoky effect added at post production. We didn’t want anything overly complicated or too futuristic rather a simple layout stil l using the generic layout with exception of the back drop of the

sunset. However we dramatically l ightened it to reflect the genre. We included copyright Information to give it a professional feel and also the bar code on the left hand side in a small size font. Most importantly the use of social networking logos to attract audience.

Similarly both Imagine Dragons and Bastille’s digipak had similar layout of the back cover and we were inspired by them. They still used dark colour to reinforce the themes in the music. However ‘Bastille’ placed their barcode in an unconventional way placing it down the right hand side of the cover in a portrait.