Adam Cook Media Mr Benzie

Evaluation 3The aim of a distributor is to get a film and all of its associated products (including PROMO) to its intended audience via Cinemas, DVDs, onto ITunes etc.

There are 6 major distributors in the film industry and these have made low budget films into big successes, these are the big distributors you may see these before the start of a movie for example Universal. The six big distributors are:

Universal 20th Century Fox Warner bros Sony Pictures Walt Disney Pictures Paramount pictures

Our film ‘Riverside’ would need a major distributor as our target audience is more mainstream and many people like our genre so therefore a mainstream distributor would be key to making our film a success. Our film Riverside consists of a jogger running around the mysterious woods and the jogger runs over a bridge and the camera zooms out and a dead body is seen this causes enigma. We class our film as a crime thriller because it involves a murderer and a detective much like the film Hot Fuzz.

If I had the choice i would choose Studio Canal which is connected to movie titles and the major studio Universal. I would choose this because they specialize is our genre of crime thrillers and have distributed similar films out to the world for example they have distributed: Non-stop, Hot Fuzz, Our

Adam Cook Media Mr Benzie

kind of Traitor and Tinker Tailor Soldier Spy all of which are thrillers or crime related films. Therefore Studio Canal would most likely produce, promote and distribute our film ‘Riverside’.

As our film is targeting a mainstream audience of males and females over the age of 35 its means that it would most definitely go to multiplex cinemas across the globe this would allow the film to engage the target audience and make the film a success with the target audience and any other member of the public.

In terms of marketing we would need to promote our film very well this could be by advertising on the television or posting the trailer on websites or Facebook. Our film would be bannered on buses and trains as our target audience will most likely take public transport and if not then we would advertise our film on the radio stations like Capital FM as it is a mainstream radio station. Furthermore, we would make posters and place them in bus shelters. We would most definitely like our film to be on YouTube as it is a mainstream website/app that most people use and it would allow not just the target audience to see our promotion but others that may be interested in seeing the film. Due to our target audience being one of the older generations it means that they most likely can drive so therefore we would promote our film on billboards on the motorways so then our audience can see it while driving.

In conclusion, to make our film a major success with our target audience we would use Studio Canal and Universal to distribute our film across the globe and allow our target audience to watch and enjoy our film. We would promote our film in many ways that would engage our target audience like radios and television adverts and most definitely through public transport. This would help us massively in creating a success and high rated film.