Evaluation3) What kind of media institution might distribute

your product and why?

A media institution is a company that produces, distributes or regulates any form of media.

IPC Media

IPC publishes many magazines and all in different categories, with a highcirculation and high readership of 369,00 readers per issue, they clearlyknow what they are doing and publish well. They don’t have too many mediaproducts in terms of music magazines, but they do have a couple, whichwould mean they are knowledgeable about how to market effectively.IPC media’s readership includes 65% in the ABC1 category, which is the socialgroup I am trying to attract however there is a much higher percentage ofmales who read their publications, and I am trying to appeal to bothgenders.

Bauer

Bauer is a very well experienced publication companywho produces many different brands of media(left), however the only music magazines that theyproduce are shown middle right. They do publish a rockmusic magazine and other genres of music magazineswith a huge readership of 377,000, which shows theyhave the experience and can market and publish well.70% of the readership for Bauer is in the ABC1 categorywhich is who I’m appealing to and it is a mixed genderaudience.

Wenner

Wenner Media is an American publishing company that is avery small market in this country and is only supplied inspecialist places, which could explain why the circulation is solow at only 1,447 per issue and readership is around 10,000people. This company only produces three magazines andonly one of these is a music magazine, which shows that theymaybe don’t have the experience I would like when choosinga publisher for my media product. The most common age ofreaders is 18 to 24 which is round about the same audiencethat I am targeting, however I want my magazine to beaccessible for young people from 16 and non of the mediaproducts that this company publish cater for this younger age.

Which company is best for me?

The company that I feel is best to distribute my media product is Bauer Media. I have chosen this publication company for a number of reasons, one of the biggest influences of my decision was that is has the highest readership so the company clearly knows how to distribute and market a product well. IPC Media also has a fairly high readership, however they publish very few music magazines and so I think it would be best to choose a company who has experience within this

area. From my research I can see that Bauer Media doesn’t produce too many more magazines in the same genre as my media product, but they do have more experience than IPC.

I was quick to decide against choosing the company Wenner Media for quite a few reasons, the biggest being that it is an American company and I want my magazine to be published in this

country. They also seem to have very limited experience within the magazine field let alone the music genre and I am looking for a company with a lot more knowledge.

IPC Media, Bauer and Wenner all publish media products that are aimed at a similar age, gender and social class as to what I was aiming at however Bauer, compared to the others, has a higher

readership within the ABC1 category. This means that the majority of their readership has more of a disposable income, which is ideally what I would like as they are more likely to have money to

spend on my media product every issue. Overall the publication company I am going with is Bauer Media as they have the most experience

with the highest readership and I feel like it will be best for my media product.