ESRI - Metrics Based Study

K6226 KM MeasurementsESRI

Team Steve JobsKota Rajeswari

Sesagiri Raamkumar AravindRaju Antony Prakash

GIS (Geographic Information System)

• Technology that incorporates geographical features with data to map and analyze real-world problems

• Combination of the "where“ with the "what" location and geography + business events and attribute data

• A system designed to collect, store, integrate, manipulate, analyse & display data in a spatially referenced environment

• It combines common database operations such as query and statistical analysis with the benefits of visual and geographic analysis offered by maps

• It s a multidisciplinary field--many disciplines contribute e.g. cartography, geodesy, photogrammetry, cognitive psychology, spatial statistics, geomatics

GIS Components

GIS Terminology Map: is generally static and is a cartographic output. Once created, the map does not

provide any additional information.

Attribute: descriptive information about the properties of events, features, or entities associated with a location, such as the ownership of a parcel of land, or the population of a neighborhood, or the wind speed and direction over a point on the ground.

Cartography: the study and practice of making maps.

Geocoding: assignment of alphanumeric codes or coordinates to geographically referenced data. Examples include the two-letter country codes, or the coordinates of a residence computed from its address.

Geospatial data: information that identifies the geographic location and characteristics of natural and constructed features and boundaries on Earth.

Global Positioning System (GPS): a navigation system supported by a constellation of satellites placed in orbit by the U.S.

GIS Layers

• Represented as several different layers

• Each layer holds data about aparticular kind of feature• Over 500 data layers are

available

GIS Application Areas

Players of GIS Industry

GIS Industry

IT Industry

Agricultural

Mapping & Charting

Energy Sector

Communication Industry

Environmental Health & Safety

Transporatation

Government & Legal

Defense & Intelligence

HardwareSoftware

Apps

ForestrySoil

Fertility

AeronauticalCartographicTopographic

DefenseMilitary

Operations

TelecomLocation based

FederalGov2.0

Urban PlanningEco Dev

AviationHighwaysLogistics

Public HealthConservation

Climate changeWater Resources

PetroleumMining

Oil & Gas

Porter’s FiveForces Model

Competitors

LOW

HIGH

HIGH

MEDIUM

LOW

Threat of New Entrants

Threat of Substitute Products

Bargaining Power of Suppliers

Bargaining Power of Buyers

Government Agencies

Geodata.gov & data.gov

Software vendors

US Geological Survey(USGS)

Global Spatial Data

Infrastructure Association(GSDI)

University Research Groups

· Difficult for new entrants · To capture mainstream usage· High investment in GIS management systems(data,

system and infrastructure front)

Transition of University Research Groups into Product Incubation Centers

Big Conglomerates extending their portfolio

to commercial GIS applications

Government Agencies can

start their own GIS products

· Governments can change policies to restrict access to Satellite Imagery and Aerial Photography

· Software vendors can increase price for including ESRI plugins in popular suites

Government Agencies General Public

Market Research

Consultancies

Software Vendors

Educational Bodies

· Growing trend of open source adoption can affect overall business with few areas of monetization

· Shift in allegiance to software vendors that provide complete solution stack

· GIS faces very few substitutes due to its high visual impact· Only new innovative digital media solutions can possibly

offer better solutions compared to GIS

Augmented Reality

Products

Visualizations and

Infographics

Embedded GIS in desktop and

web apps

Outsourcing of GIS reliant business

processes

· The market is driven by partnerships and alliances and any backlash can result in loss of big chunk of customer segment

GIS Industry Outlook - Demand

According to Global Industry Analysts, Inc (GIA), the GIS industry is expected to grow to US$10.6 Billion worldwide by 2015

Growth picked up after a dismal 2009 that saw a drop of 2%

Sales of GIS/Geospatial software, services and data grew to a robust 10.3% in 2010 with US$4.4 billion.

2011 is expected to bring in growth exceeding 8.3%(US$5 billion)

Global sales to governmental agencies remains strong with an 7.2 % annual rate over the last 8 years.

GIS Industry Outlook - DemandThe largest demand is for GIS data ahead of GIS Software and Services and has grown at a annual rate of 15.5 percent for the last eight years and this trend is expected to continue

North America accounts for almost half the industry’s annual sales with an 11% annual growth rate for the last 8 years,

Asia/Pacific with a 8.7% annual rate

Europe grew at a slower 7.9% annual rate

Europe, North America and Asia Pacific account to just 8% of total industry sales

Growth areas for the GIS Industry in 2012

Adoption of HTML5 as the preferred technology for online mapping.

Open source GIS will continue to grow and start to take its place among the commercial options as preferred desktop, mobile, and online mapping software.

GIS will move beyond the simple display and query of online mapping and companies will debut technology that provides more analytical and data processing capabilities via the cloud.

Top Business Drivers

Data Sales

Defense

Security Apps

Mobile Device Apps

Web Apps

GIS Industry Outlook – Key TrendsGeoslaveryUse of spatial technology to encroach on privacy and civil rights. • Indirectly (monitoring and surveillance) • Directly (real-time tracking and control)

Stereo PhotogrammetryPhotogrammetry study of geometric properties of stereopairs and the methods of determining the dimensions, shapes, and spatial position of objects from images on stereopairs.

CrowdsourcingLatest fad leveraging the collective intelligence of mass• Less Cost• More Ideas• Multiple Perspective

GIS Industry Outlook

Key Impetus

GIS Databases

GIS Analytical Technologies• GIS + R -> GIS based Statistical Analysis

Interlinked CAD and GIS systems

Main Issues

Integration of the GIS technology with cloud technologies remains as one of the major challenges for the industry.

A major factor affecting growth of the GIS industry is the high cost associated with the technology

Environmental Systems Research Institute(ESRI)

The world leader in GIS Head Quarters-Redlands, California , USA 2900 employees 10 offices in USA 80 Int'l distributors 2000+ business partners ESRI's software used by 3,50,000 organisations world wide Its important resource is its research staff, whose high levels of expertise

allow them to work to international standards of excellence.

History of ESRI

• 1969 - founded by Jack and Laura Dangermond • Early mission -- to organize and analyze geographic information to help land

planners and land resource managers make well-informed environmental decisions

• 1982 - Esri enters the software business with ARC/INFO.

• 1996 - Esri's first component-based software, Map Objects becomes its first platform for publishing maps on the Internet

• 2004 - ArcGIS 9 builds on desktop , adds a development framework and server platform.

• 2007 - Esri reaches a milestone with the release of ArcGIS Explorer, providing GIS for Everyone.

• 2010 - ArcGIS Online is launched as a comprehensive mapping resource, providing web mapping and GIS to anyone with a browser.

Vision• Mapping and analysis framework provide a deeper understanding of

world and help to design a better future

• Technology enables organizations to create responsible and sustainable solutions to problems at local and global scales

• To build a sustainable business delivering technical solutions to real-world problems using the power of geographic information

• To be an indispensable part of daily life.

• Positive approach in collaborating with competitors like Google & Microsoft for benefits and synergies

ESRI Financials and Employee Count

ESRI has annual sales of more than 1 billion and is growing at better than 10% a year

2002 2003 2004 2009 2010 2011 2002 2003 2004 2009 2010 2011

Sales(in mils)

469 497 560 776 794 1000

Emp Count

2600 2750 2805 2830 2865 2900

100

300

500

700

900

1100

1100

1300

1500

1700

1900

2100

2300

2500

2700

2900

ESRI Product CategoriesArcGIS is a complete system for designing and managing solutions through the application

of geographic knowledge.• ArcGIS for Desktop• ArcGIS for Mobile• ArcGIS for Server• ArcGIS explorer

ESRI data provides a range of ready-to-use, high-quality data for your GIS visualization and analysis projects.

• Basemaps• Imagery Data• Demographic, Consumer, and Business Data• Free Data

Developer tools allows to add mapping to the web, mobile, and desktop applications using a choice of languages.

• Esri Developer Network• Mobile Runtime SDKs• Web APIs

• Arc Logistics Navigator• ArcView• Business Analyst• Business Analyst Desktop• Business Analyst Online (BAO)• Business Analyst Online (BAO) API• Business Analyst Online (BAO) Mobile Web App• Business Analyst Server• City Engine• Community Analyst• Community Analyst Add-In for ArcGIS for Desktop• Community Analyst API• Community Maps Program• Data Appliance for ArcGIS• Districting for ArcGIS• Esri Aeronautical Solution• Esri Defence Mapping• Esri Developer Network (EDN)• Esri Geoportal Server• Esri Nautical Solution• Esri Production Mapping• Esri Redistricting• Esri Roads and Highways• GeoCollector• Grid Manager• Maplex for ArcGIS• Mapping and Charting• Portal for ArcGIS• Street Map Premium for ArcGIS• Tapestry Segmentation• U.S. National Grid Tools for ArcGIS• WMC Client for ArcGIS• Tracking Server

ESRI Products List• ArcEditor • ArcGIS • ArcGIS 3D Analyst• ArcGIS Data Interoperability• ArcGIS Data Models• ArcGIS Data Reviewer• ArcGIS Defense Solutions• ArcGIS Editor for OpenStreetMap• ArcGIS Engine• ArcGIS Explorer Desktop• ArcGIS Explorer Online• ArcGIS for AutoCAD• ArcGIS for Desktop• ArcGIS for Desktop Extensions• ArcGIS for INSPIRE• ArcGIS for Server• ArcGIS for Server Extensions• ArcGIS for SharePoint• ArcGIS for Smartphones and Tablets• ArcGIS for Windows Mobile• ArcGIS Geostatistical Analyst• ArcGIS Image Extension for Server• ArcGIS Military Analyst• ArcGIS Network Analyst• ArcGIS Online• ArcGIS Online Map and Geoservices• ArcGIS Publisher• ArcGIS Spatial Analyst• ArcGIS Tracking Analyst• ArcGIS Web Mapping APIs• ArcGIS Workflow Manager• ArcIMS• ArcLogistics

•

ESRI helps organizations in…• Planning & Analysis• Asset/Data management• Field operations• Operational awareness• Community engagement• Disaster management

Disaster ManagementHiati • Problem: Immediate need to get a map viewer upon line to facilitate emergency response efforts• Solution: With ArcGIS, Esri was able to deploy the application in less than 2hours. Built application for up to the

minute satellite images of the affected area• Benefits: Relief workers were able identify evacuation routes and get aid to the hardest hit areas

9/11 attackESRI aided recovery efforts in New York City and at Pentagon.

Japan Earthquake & Tsunami • ESRI provided assistance to a myriad of organizations involved in the disaster response.

• It worked closely with both domestic and international agencies to provide on-site personnel, geographic information system (GIS) software expertise, and project services. E

ESRI supports Gov 2.0

“Encourage citizen engagement, deliver transparency, and foster collaboration with ArcGIS”

Gartner defines Government 2.0 as the use of IT to socialize and commoditize government services, processes and data

Dynamic web map shows how funds of ARRA are being spent along with the award type, status and amounts . This is for showcasing Accountability

EPA’s web map shows how the funds of ARRA allotted to different states are being administered. This is for showcasing Transparency

More examples…

The Hudson Floodplain Viewer assists residents submitting appeals for new FEMA floodplain designations.

http://gis.hudson.oh.us/FEMAFloodplain/

Maryland’s performance measurement tool StateStat shows current recovery investments and stimulus statistics.

http://www.statestat.maryland.gov/recovery.asp

http://gis.hudson.oh.us/FEMAFloodplain/



Competitors of ESRI

Industries Where Environmental Systems Research Institute, Inc. Competes• Engineering, Scientific & CAD/CAM Software• Computer Software• Database & File Management Software

Comparison with Competitors…

1 Billion

700 Mil

440 Mil

ESRI in 2012Release of ArcGIS 10.1

Contextual integration of Desktop, Web

and Mobile Capabilities

Development of lightweight mobile apps

levering intelligent maps, info

models and open data

ESRI in Singapore

NIIT Technologies, together with its subsidiary ESRI (India), and in partnership with ESRI (Singapore), developed a solution based on ESRI ArcGIS Server 9.3 and Microsoft Dot Net Technology for the implementation of the intelligent map system.

Founded in 1990 to support growing customer base in Singapore and APAC region, ESRI Singapore has established itself to be the GIS leader and player in the region with help from ESRI Inc and Excelis Visual Information Solutions

The current customer base in Singapore include Mindef, MHA, URA, SLA, JTC, LTA, NParks, AVA etc.

WhereTo.sg -> Singapore’s premiummapping solution was built in partnershipwith ESRI Singapore

ESRI in Singapore(contd)GeoSpace, a portal for government agencies to share and access geospatial data was developed by ESRI and SLA

• Won recognition internationally since it was launched in April 2011

• Won Special Achievement in Geographical Information System (GIS) Award at the ESRI International User Conference 2011 held in July in San Diego, California.

OneMap.SGOneMap is an integrated online geospatial platform that provides reliable, timely and accurate location-based information and services to the public.

• Find locations using intelligent search• Get driving directions• Obtain comprehensive information contributed by government agencies

Part of data.gov.sg and eGOV2015 initiative. www.onemap.sg.

http://www.onemap.sg/

ESRI in Social Media15624 Likes

• Product Marketing• Usecase showcase

531 +1s

• Applications of ESRI Tools

15921 Followers

• Support during natural disasters• Retweets of User success stories

ArcGIS Explorer DemoObjective: GIS based analysis for setting up a new Cemetery in Singapore

1.) Open ArcGIS Explorer at www.arcgis.com/explorer/

2.) Create an account

3.) Open a New Map and navigate to Singapore

4.) Download the AfterDeath facilities shp file from data.gov.sg at this link

5.) Download the Singapore populated places file from geonames.org at the link

6.) Load the files in ArcGIS explorer

7.) You are ready for analysis…

http://www.arcgis.com/explorer/

http://data.gov.sg/Metadata/OneMapMetadata.aspx?id=AfterDeathFacilities&mid=32206&t=SPATIAL

http://www.geonames.org/maps/google_1.367_103.8.html

GIS and ESRI Quiz

Geographic Information System is defined as:

a) An approach to the scientific analysis and use of spatial data

b) A multibillion- dollar industry and business

c) A special case of an information system designed for spatial data

d) A set of computer tools for analyzing spatial data

ANS: All of the above

GIS and ESRI Quiz

Which three of the following questions may be best answered using a GIS? a) Where is a particular feature found?

b) How does a process operate?

c) Where do certain conditions apply?

d) What is the relationship between two variables?

e) What geographical patterns exist?

ANS: a, c, e

GIS and ESRI Quiz

Which of the following companies does not make GIS software?

a) Adobe

b) Intergraph

c) ESRI

d) Microsoft

ANS: a -> Adobe

GIS and ESRI Quiz

The study and practice of making maps

a) Topography

b) Mapping

c) Cartography

d) Calligraphy

ANS: c -> Cartography

GIS and ESRI Quiz

In the world of GIS, another term for the property of connectivity is

a) Proximity

b) Neighborhood

c) Topology

d) Boolean Identity

e) Location

ANS: c -> Topology

Balanced Scorecard Strategy Map

Learning and

Growth

Internal Processes

Customers

Financial

ProvideCollaborativ

eEnvironment

Encourage LifelongLearning

IncreasePotential Scope of

GISProvideCreative

Environment

ProvideEmpowerin

gEnvironmen

t

Committed to

Continuous Research

ProvideRobust

Customer Experience

Establish Strong

Connections with

Technology Leaders

OfferExceptional Products/Services

Offer Consulting

and Implementati

onServices

Provide Extended Support

Programs

Remain Prominent

Leader in GIS Industry

Maintain Zero Debt

ContinueAs

FinanciallyStable

Company

Support Growing

Customer Base

AddressExpandingIndustry Needs

AttractPotentialRevenue Sources

SustainCurrentRevenue Sources

Learning and

Growth

Internal Processes

Customers

Financial

ProvideCollaborativ

eEnvironment



GISProvideCreative

Environment

ProvideEmpowerin

gEnvironmen

t

Committed to

Continuous Research

ProvideRobust

Customer Experience

Establish Strong

Connections with

Technology Leaders


Offer Consulting

and Implementati

onServices


Programs

Remain Prominent


Maintain Zero Debt

ContinueAs

FinanciallyStable

Company

Support Growing

Customer Base




Learning and GrowthProvide

Collaborative

EnvironmentProvideCreative

Environment

ProvideEmpowerin

gEnvironmen

t

Teamwork is not just a cliché at Esri. Provides opportunities to exchange

ideas and learn from others Provides a creative and challenging

work environment that promotes autonomy and leadership


Esri encourages employees to continually grow and develop their potential .

Provides opportunities to participate in job-related training classes

Conducts workshops, seminars, on-site classes, Virtual Campus courses

Has an expansive resource library


GIS

Esri focuses on innovation Encourages employees to build

tools that advance GIS Technology Provides opportunities to learn and

do something new so that everyone can have an impact on its future

Learning and Growth - Metrics

ProvideCollaborativ

eEnvironment

ProvideCreative

Environment

ProvideEmpowerin

gEnvironmen

t



GIS

Metric Unit Direction

Number of COPs Number of participants in each COP

meeting Number of COE Meetings per month Number of questions posted in the

forum and number answered Number of Best Practices

implemented

NumberNumber

NumberNumber

Number

MaximizeMaximize

MaximizeMaximize

Maximize


Number of trainings taken/employee

Number of workshops attended/employee

Number of seminars attended/employee

Number of new skills acquired in a year/employee

NumberNumberNumberNumber

MaximizeMaximizeMaximizeMaximize


Number of innovation contests conducted in a year

Number of ideas contributed to each innovation contest

Number of ideas implemented in production

Number

Number

Number

Maximize Maximize Maximize

Learning and

Growth

Internal Processes

Customers

Financial

ProvideCollaborativ

eEnvironment



GISProvideCreative

Environment

ProvideEmpowerin

gEnvironmen

t

Committed to

Continuous Research

ProvideRobust

Customer Experience

Establish Strong

Connections with

Technology Leaders


Offer Consulting

and Implementati

onServices


Programs

Remain Prominent


Maintain Zero Debt

ContinueAs

FinanciallyStable

Company

Support Growing

Customer Base




Internal Process

Esri strives to shape the world around us

Committed to continually improve products and develop new technology

Esri reinvests 20% of its profits into R&D

Establish Strong

Connections with

Technology Leaders

Committed to

Continuous Research

ProvideRobust

Customer Experience

Relationships ensure Product Compatibility

Esri users are changing their communities and the world.

Esri feels that their customers are the most important part of their business, and hence they are committed to helping them succeed

Internal Process - Metrics

Establish Strong

Connections with

Technology Leaders

Committed to

Continuous Research

ProvideRobust

Customer Experience


Number of active partnerships/alliances

Number of products created with partnerships

% increase in sales as a result of partnerships

% of new customers acquired through partnerships

Number Number

Percentage

Percentage

MaximizeMaximize

Maximize

Maximize


Number of on-going researches Average number of papers

presented per researcher % of research contracts sponsored Return on Investment in R&D No. of Internships offered in a year Amount allotted for University

research funding

Number Number

PercentageNumberNumberDollar

MaximizeMaximize

MaximizeMaximizeMaximizeMaximize


Average Initial Response time % of Tickets that met SLA

Adherence Customer satisfaction index

DurationPercentageNumber

MinimizeMaximizeMaximize

Learning and

Growth

Internal Processes

Customers

Financial

ProvideCollaborativ

eEnvironment



GISProvideCreative

Environment

ProvideEmpowerin

gEnvironmen

t

Committed to

Continuous Research

ProvideRobust

Customer Experience

Establish Strong

Connections with

Technology Leaders


Offer Consulting

and Implementati

onServices


Programs

Remain Prominent


Maintain Zero Debt

ContinueAs

FinanciallyStable

Company

Support Growing

Customer Base




Customers


Offer Consulting

and Implementati

onServices


Programs

Remain Prominent


Help users deploy GIS on their own Customization of off-the-shelf GIS technology Delivery of ready-to-use enterprise systems

Esri’s innovative software makes a difference in our society and contributes to everyday life

Focuses on emerging technologies such as service-oriented architecture, .NET, and 3D visualization

Esri’s extended support comprises flexible programs that provide personal attention to customers’ needs. They offer: Implementation Services Premium Support Services ESRI Enterprise Advantage Program

Founded in 1969 as a small consulting firm, Esri has grown into the world leader in the nearly $2 billion GIS industry.

Esri carefully manage their projects and expenses to ensure that they will continue as a financially strong, reliable company

Customers - Metrics


Offer Consulting

and Implementati

onServices


Programs

Remain Prominent


Metric Unit Direction Market share Number of clients Number of business partners Number of new clients acquired in year % of clients in Fortune 500 list

PercentageNumberNumberNumberPercentage

MaximizeMaximizeMaximizeMaximizeMaximize

Metric Unit Direction % of Total Revenue that comes from

Consulting services % of Total Revenue that comes from

Implementation Services

Percentage

Percentage

Maximize

Maximize

Metric Unit Direction Number of new products/apps launched in

a year Number of new services offered in a year Number of product upgrades in a year

NumberNumberNumber

MaximizeMaximizeMaximize

Metric Unit Direction Number of members in extended support

program Number of new support programs launched % of New business got from existing clients

as a result of satisfaction from extended support program

NumberNumberPercentage


Learning and

Growth

Internal Processes

Customers

Financial

ProvideCollaborativ

eEnvironment



GISProvideCreative

Environment

ProvideEmpowerin

gEnvironmen

t

Committed to

Continuous Research

ProvideRobust

Customer Experience

Establish Strong

Connections with

Technology Leaders


Offer Consulting

and Implementati

onServices


Programs

Remain Prominent


Maintain Zero Debt

ContinueAs

FinanciallyStable

Company

Support Growing

Customer Base




FinancialSupport

GrowingCustomer

Base


ContinueAs

FinanciallyStable

Company

Carefully managed growth and zero debt give Esri stability that is uncommon in today's highly volatile business world.

Private ownership means no stockholders forcing short-term decisions at the expense of long-term objectives

The close connection that Esri Professional Services has with GIS users allows them to provide requirements and recommendations to the Esri software development team.

This helps ESRI advance their products to better meet their needs now and in the future.

Esri’s products are used by millions around the world and in every industry

GIS has grown tremendously in the past three decades—both in functionality and the many ways it is used

Esri is always working on designing the next software version, improving a business process, or helping customers implement their GIS.

Financial - MetricsSupport Growing

Customer Base


ContinueAs

FinanciallyStable

Company


% increase in sales volume % of revenue from existing

customers % of revenue from emerging

markets

PercentagePercentagePercentage



% increase in Total Revenue % increase in Market Share

PercentagePercentage

MaximizeMaximize


% of revenue from new customers % of revenue from new products % of revenue from new industries

PercentagePercentagePercentage


Implementation of KM StrategyKey Activities of

K StrategyKey Objectives

of K Strategy

Key Outcomes of

K Strategy

Strategic Drivers of Business

World Café (Brainstorming)Crowdsourcing

Identify growth areas Increase in Product Range

To make ESRI products applicable to all internal departments of organizations from different domains

Monitor Market FluctuationMonitor Cash FlowConduct Frequent Audits (Including Intellectual Capital)

Remain financially stable Better management of products and expenses

Maintain zero debt to avoid defaulting

COPsImplementing Cost Saving Strategies for existing Contracts

ProvideRobust Customer Experience

Increase in customer base

Project itself as a business partner for all its clients

COPsFund GIS Research in Universities

Establish Strong Connections with Technology Leaders

Increased Product compatibility

Consolidate its position as a market leader and innovator

COPsStorytellingE-Learning

Develop Training Programs

Award-winning educational programs that enable users to become productive immediately.

Help Customers effectively use ESRI products

Public Utility Board (PUB)

Water Supply Network

(WSN)

Water Reclamation

Network (WRN)

Catchment & WaterWays

(C&W)

ESRI Singapore Case StudyGIS for Water Utilities

Issues

Siloed architecture(IS for every department)

Limitations in technology

Existing IS not able to meet growing needs

ESRI Solution for PUB -> eGIS ArcGIS for Desktop (ArcEditor)

ArcGIS for Server (ArcGIS Enterprise Server)

ArcGIS for Mobile (ArcPad)

ArcGIS Desktop Extensions

ESRI Singapore Case StudyKey Areas of Improvement

To share data across the three mentioned departments in a more efficient manner.

To be able to publish spatial data to more parts of the organisation efficiently.

To increase the importance on data analysis.

To automate processes

To enable integration of operational systems

To equip the mobile workforce with better information

To view assets in different perspective (e.g. network against other layers of roads, buildings, property)

% of users in internal departments that have used GIS data in last 2 months

% of data sets that provide push notification whenever they are updated

Number of facts used per decision

% of routine tasks automated per sub department

No. of organizational best practices using in operational systems

% of total possible use-cases that are available as mobile apps% of total data sets that have APIs

No. of internal data sets linked to other agency data sets

KM Metrics

Thank YouQ&A