EPC Mural Art (FNBE July 2015)

Communicating Through MURAL ART

In Kuala Lumpur and Brunei

Natasya Jasmin, Lieng Kam Wong, Iam Alston, Nurul Atiqah, Nur Farahiyah, Najmi

Afiquddin and Benjamin Ng

KUALA LUMPUR

“KAMPUNG KU”

1. Artist Background – Ernest Zacharevic

•  Born in 1986 in Lithuania

•  Public artist in Penang

•  Interest in the outdoor pieces is in the interaction between mural and the urban landscape.

•  Held his first solo show in Penang in 2012 at the Hin Bus Depot called George Town Art is Rubbish , Rubbish is Art.

•  Mural art in Singapore , he created Children in Shopping Trolleys and one of his most iconic concepts Style Wars.

2. Description of the Mural Art

“ This is the biggest painting of mine and I’m really proud of it.”

•  Located at Jalan Gereja at Wisma Allianz building.

•  Idea come out after travelled to Sarawak and visited many areas for inspiration.

•  Spend about two weeks to finish this artwork, starting on 3 April 2015 to 16 April. •  It is 21m x 25m (69 x 81,)

•  Centerpiece of a launch event by Allianz General Insurance Company (Malaysia) Berhad for their new product, KampungKu, and insurance plan designed for rural communities.

3. EPC Concept of the Artwork

1.  Non-verbal Cues: Facial expression shows a blank emotion. Body posture is still and not sit up right, showing that the boy is in a cold condition, as if he is shivering.

2. Active Perception: Remind people of home and what it means to be away from it.

3. Selective Attention: The boat is a large part of the painting where viewers would automatically look at it first.

4. Oculesics: T he kid’s eye movement shows sleepiness and lack of energy.

3. EPC Concept of the Artwork

5.  Environment and Artifact:

Home, village and floods.

6. Objects: Boat, cat , house, palm tree, shirts hanging.

7. Passive Perception: Feel sympathy for the little boy.

“THE BIXIE”

1. Artist Background – Nizam Abdullah

•  Born in 1981

•  Graduated Limkokwing University in 2004 as a fine art students majoring in metal sculpture and minor in painting

•  “I chose to do metal sculptures as my career because I love the 3D look and feel of sculptures,” he said.

•  Exhibit locally and internationally.

•  Hopes to create an appreciation among the public for metal sculpture and other form of arts.

•  “In Malaysia, the perception of art is kraftangan or an artist painting caricatures in Central Market,” he said.


Roosters

•  The fighting rooster sculpture series has become his signature work of art.

•  The series of his works represen:ng a self-‐portrait of the ar:st himself

•  Self identification and self exploration has been his studies of interest.


His Studio Nizamsculpture Studio A-2-5 Jalan PJU 1A/20A Dataran Ara Damansara 47301 Petaling Jaya

In the beginning, he rented a small workshop & did everything on his own. He invested on machines and learned everything, even through YouTube. “I learned the basics in university but there is more to learn.”

Once he started to get more orders, he hired staff. As an entrepreneur-artist he cannot be working at the workshop all the time either because he has to go out to meet potential clients and run the business side of things. Nizam hired people who were willing to work and it did not matter if they had prior experience or not because he enjoys teaching.

Nizam Abdullah’s Personal Statement

•  Self identification and self exploration, some of us are still searching for the true us or just sometime simply follow the influences around us. Conscious or unconsciously we are made by our perimeter surrounding,- friend, relative, parents, place we stay, neighborhood we live etc. This perimeter also created our character and the person we are now. This made us different from each other although we just the same human being.- Nizam A.

•  “For me, I don’t think creativity is a natural

born talent but it is about how high is your curiosity. You need to find out an object is made from what, how it is made. Curiosity builds passion, then from that passion comes career. It is a learning process,” said Nizam.

2. Description of the Steel Art

•  Located at Publika, Solaris Dutamas

•  It is build in a commission of Bixie Blond shop.

•  Opening: December 30, 2014

•  “The Bixie can have a pair of wings” made of recycled materials owned by mother-and-son team Liz and Eidrix.

•  Liz is the blonde in BxieBlonde; the colour has sort of been her trademark

3. EPC Concept of Artwork

2. Body Movement (Kinesics): Exerts openness (open gesture). Shows aura down to Earth type of personality (kneading down). Held his hands open & giving something (wanting to give its customers/ people around it a great service).

1. Distance (Proxemics): Personal space (4 feet 12 feet) (close to the customers).


3. Physical Appearance:

Yellow (resembles owner’s mom hair colour, blonde aka BixieBlonde). Large - Iconic of the shop nationally

4. Environment: Around a commercial area. And close to the dine area to the customers

BRUNEI

”DEWAN BAHASA DAN PUSTAKA”

1. Artist Background – Pg Dato Paduka Hj Asmalee

•  Pg Dato Paduka Hj Asmalee’s interest in painting began as a hobby when he was a little boy.

•  At just 21 years old, he

was tasked to establish an Art section at the Language and Literature Bureau which was under the Education Department at that time.

•  He was then sent to attend vocational training at Saint Martin’s School of Art in London which is now known as Central Saint Martins College of Arts and Design to study printing for two years.

2. Description of Mural

The 20-by-100-foot landmark mosaic which was commissioned by Almarhum Sultan Haji Omar ‘Ali Saifuddien Sa’adul Khairi Waddien features more than 100 figures going through social, cultural and economic activities which include songket weaving, fishing, rubber tapping, rice planting and bamboo production is drawn by the artist Pg Dato Paduka Hj Asmalee.

Design of the Mural Art

•  Unable to find reference materials to base his drawings on, he had to look to his childhood and experiences about Brunei, her people and their life in general to produce a work of art.

•  He remember a lot of cultural activities and performances during Almarhum

Sultan Haji Omar ‘Ali Saifuddien’s birthday celebrations and these were then inserted into his drawing.

•  He also tried to incorporate a vision of how the country would advance

politically, socially, economically and spiritually in the future while using Brunei’s history and its present in the drawing.

Meaning of the Slogan

•  “The slogan ‘Berbahasa Satu, Berbangsa Satu and Bernegara Satu’ (‘One Language, One Nationality, One Nation’)

•  It is the core of the whole portrayal and interpretation of what nationalism and patriotism means. This is a natural born concept in any developing country from all corners of the earth.

Main Theme

•  The main theme of the mural is represented at the center where a huge book can be seen supported by two concrete hands at the end of a protruding bridge. Above the book is a torch radiating light and an image of a cogwheel.

•  “The book itself symbolizes education and knowledge while the

cogwheel symbolized science and technology.

•  “The mural is no different, once the building ceases to exist, the shadow and everything else that came with it will too disappear but the recorded images will be forever imprinted in my soul - a testament to the challenges of life on this earth with my paintings as the only thing I can leave behind,” he said with a smile.

Philosophy


1. Intercultural Communication: The people surrounded by the book. Traditional culture activities.

2. NON VERBAL COMMUNICATION “The slogan ‘Berbahasa Satu, Berbangsa Satu and Bernegara Satu’ (‘One Language, One Nationality, One Nation’)

•  Pg Dato Paduka Hj Asmalee used visual illustrations to allow a more diverse population to understand his work.

•  Verbal communication becomes non-verbal when it gets written down, allowing it to be used as a graphic element for visual interpretation. This mural art creates meaning that makes it possible to analyze not only verbal but also non-verbal connotations behind the artist’s work.

3. Obstacle to Intercultural Communication: By using Bahasa Melayu language. Cultural shock (mural art of the traditional activities).

“CHILDREN’S MURAL”

1. Artist Background – Hajah Nurul Erne Azlina Hj Zainal (Erne Zainal)

•  Active in art when she’s 16.

•  She had learned a lot from her lecturer about different kind of techniques with reference from the Great Classical Artist of the Modern Art such as Da Vinci.

•  Inspired by Susana Shap

•  Awards that she received were in: 1. 2011 - Academic Awards Top Student in A level Exam for Art and Design subject. 2. 2015 - She graduated with Bachelor of Art, majoring in Creative Art and Technology at University of Brunei Darussalam.

1. Artist Background – Hajah Nurul Erne Azlina Hj Zainal (Erne Zainal

She is currently the manager and co-founder of Arttralia Brunei. Arttralia Brunei is a group of young Brunei artists which consists of members who study Art and Design at University of Brunei Darussalam. They are freelance people who have passions for arts.

2. Description of Mural

•  The mural art is located at Sengkurong Primary School.

•  Painted by a group of artist named Arttralia Brunei.

•  A kindergarten teacher commission the Arttralia group because she wants something lively for the children.

•  To inspire primary school students and to refresh their minds every time they see the mural art

•  To encourage the primary school students to get to the top and become friends with one another regardless of their backgrounds and their achievements


1. Non-verbal cues: Face expression are full of smiles. Physical appearance have different culture presented. They dress appropriately for school. Proximity is personal space.

2. Selective Exposure: Have the tendency to encourages primary school students to do well in their studies.

3. Symbolic Interactionism: The mural art helps motivates the children by increasing their self development.


4. Passive Perception: Makes us feel happy and lively. Creates a very positive atmosphere for the primary school.

5. Intercultural Communication: The outfit worn by the child on the left is baju kurung, which shows that she is Malay. Then the other two kids are wearing normal shirt with pants/skirt, which shows a different culture influence.

Reference

ArAralia Brunei. (2016). ArAralia Brunei. Retrieve May 14, 2016 from

hAps://www.facebook.com/arAraliabrunei

Oi, R. (2015). Ar:s:c message behind DBP mural. Retrieve from May 14, 2016 from hAp://

www.bt.com.bn/features/2015/06/09/ar:s:c-‐message-‐behind-‐dbp-‐mural

Tan, C. (2014). Giant village mural in KL Retrieved May 10, 2016 from

hAp://www.thestar.com.my/news/community/2014/05/24/giant-‐village-‐mural-‐in-‐the-‐city-‐pain:ng-‐

on-‐wisma-‐allianz-‐building-‐the-‐biggest-‐by-‐lithuanian-‐ar:/

Unknown. (2016). The Art’s of Erne Zainal. Retrieve May 14, 2016 from

hAps://www.facebook.com/theartofernezainal/

Wikipedia. (2016). Ernest Zacharevic. Retrieved May 10, 2016 from

hAps://en.wikipedia.org/wiki/Ernest_Zacharevic

Thank you for listening!