ENGLISH LESSONLana Voynova

BRIDGE TO CAMPUSAugust 16 - 17, 2014

ABOUT MELana VoynovaExperience Designer9 years in Agencies

AGENDA•Introductions

•Differences in Speech

•Conversational vs Professional English

•Agency Jargon

•Confusing English

•Getting Around Gaps in Language

•Exercise - Saying 1Thing 2 Ways

•Break

•Storytelling Structure

•Exercise - Applying Storytelling

•Quiz - Guess The Acronym

•Review

ABOUT YOU

DIFFERENT CUSTOMS

http://www.nytimes.com/2014/01/20/opinion/the-how-are-you-culture-clash.html?_r=0

CONVER-SATIONAL

VS

PROFES-SIONAL

TRY A FEW PHRASES•Greeting

•Problem

•Attention

•Busy

•Boss

•Anything!

JARGON

QUIZ: AGENCY JARGON

http://blog.accesspr.com/2011/02/13-commonly-used-agency-terms-defined/http://joymachine.typepad.com/northern_planner/2011/02/agency-client-speak-translated.htmlhttp://www.forbes.com/sites/groupthink/2012/01/26/the-most-annoying-pretentious-and-useless-business-jargon/

Touch Base

Best Practice

Overhead

Out Of the Box

On Your Plate

Bandwidth

Brainstorm

Moving Parts

Food Chain

Hard Stop

Utilize

Take Off-line

Touch Base - check in

Best Practice - tried and true and done before

Overhead - More than resourced for

Out Of the Box - Creative and innovative thoughts

On Your Plate - Too many things at once

Bandwidth - your availability or lack of

Brainstorm - think in a group or alone

Moving Parts - many pieces of a project

Food Chain - agency hierarchy

Hard Stop - point where work stops

Utilize - make best use of

Take Off-line - continue in private

QUIZ: AGENCY JARGON

SO CONFUSING

GET AROUND IT

HOW ELSE TO SAY IT?•Need Time

•Ask for Clarity

•Repeat Yourself

•There is a Problem

•Too Busy

•Anything!

BREAK

STORYTELLING•Detailed

•Honest

•Personal

“Tell“people“the“story“

without“telling“them“

how“to“feel

EXERCISE•Who Am I

•What I’m Doing

•Where I am

QUIZ: GUESS THE ACRONYMPM

ECD

UX

UI

PR

CMO

SM

VP

KPIs

EOD

POV

OT

PM -Project Manager

ECD -Executive Creative Director

UX - User Experience

UI - User Interface

PR - Public Relations

CMO - Chief Marketing Officer

SM - Social Media

VP - Vice President

KPIs - Key Perfor-mance Indicators

EOD - End of Day

POV - Point of View

OT - Over Time

QUIZ: DEFINE THE ACRONYM

REVIEW•Did we address your concerns?

•Outstanding topic questions?

•Plans for tomorrow ?

lana.voynova@gmail.com

behance.net/lanamaniac

linkedin.com/in/lanavoynova

@lanamaniac

New York, NY

CПАСИБО!