It is presented in a typical girly manner:

-Bright colour scheme which links to the summer theme.

-Girly fonts.

-The important points have been written in a large bold

black font which stands out to the readers making them

realise they are key points.

The image displays a stereotypical female.

Highlights the purpose of the magazine to improve health.

Links to “Myleene drops pounds with her bikini plan”. This

would make the readers want to read the magazine to get

the “bikini body”

She is wearing minimal clothing which makes readers look

at her body. Also highlights how the focus of the magazine

is body shape.

She is a well known people who the readers would

have heard of.

Alliteration – specific lexis used throughout about

women's health.

From looking at both of the front cover I have noticed

that Deborah Tannen’s theory has been followed.

Information Vs Feelings where women talk about

feelings. Applying this to the front covers that I am

analysing, the women’s magazine highlights how they

feel about their body and how they want their body to

look whilst the male magazine focuses on exactly how

to make them have the muscular body shape.

Rhetorical Question - which gets the reader involved

and motivates them to lose weight and have the

perfect “beach body”.

Use of personal pronouns make it direct to the

reader. This makes the magazine feel very personal

to the reader, meaning that the reader would feel like

they can achieve exactly what the magazine is

aiming to do.

Alliteration – attracts readers

There is a pragmatical understanding between the reader and

writer. The reader would have a wide understanding of

women’s health in order to understand the lexis of the

magazine

Image links to the sell lines on the magazine as they

are all related to body shape and the image clearly

displays her body shape.

Very direct phrase to the

reader.

Personal Pronoun – “your”

Determiner making the noun more specific. Lets the

audience know exactly what the burger does.

Anaphoric Reference

“that” links to the 25p pill.

Between 1988 and 1990 Thomas

and Treiber completed an analysis if

magazines in which they found that

there was a significant use of gender

stereotypes used in advertising.

Looks very masculine using a bold colour scheme

of black, red and blue having connotations such as

strength and power which males are often

associated with men.

Bold fonts are also used which also connotes the

strength and power.

Men can be seen as very competitive which follows Deborah

Tannen’s theory which unlike where women talk about

feelings men talk more about information which is shown on

the front cover.

There is an image of a stereotypical male who is very

muscular. This highlights what men want to look like and

how they display themselves.

Simile – associating men to be like a rock.

Highlights the competiveness that men have and how

strong they want to be.

A bold font and colour is used with this which goes well

with the simile as it reinforces the strength and power men

want to have.

The front cover has three main focuses under headings

being health, nutrition, and women which are typical

things that men are interested in and therefore would

want them to read the magazine.

Declarative sentences using verbs telling the reader what

they can achieve.

Direct in the way they approach the audience using

personal pronouns such a “you”

This makes the magazine feel very personal to the reader,

meaning that the reader would feel like they can achieve

exactly what the magazine is aiming to do.

Repetition makes it catchy to the reader.

The men’s health magazine uses very a very strong

and masculine lexis, highlighting that men are

portrayed as very powerful. This is suggested

through words such as “solid as a rock” and

“bulletproof every organ”. There is a pragmatical understanding between the

reader and writer.

Clear how the reader would have a pragmatical

understanding of the context in order to understand the

magazine and what it is telling the reader.

In terms of the images these relate well to the specific

gender audience. The image of Dwayne Johnson on the

male magazine also highlights how the reader would

have to have a pragmatical understanding to why he is

relevant to magazine

The simple name of the magazine tells us what the

magazine is about.

‘Health! Has an expanded meaning ranging from

sex to fashion.

A major preoccupation of todays magazines is an

intensification of interest in the topic sex.

Block capitals with a

bold typeface and colour

linking to the strength

and power men are seen

to have.

Bold colour scheme

connotes the power and

strength that males

have.

Main image highlights the

stereotypical male that the

article is aimed at. This would

encourage the readers to buy

the product they are

advertising.

- His facial expressions are

very serious highlighting the

determination, strength and

power that he has.

Declarative sentences “generates explosive energy

during workouts” and “helps promote toning and weight

control”.

The link between the text and the image is clear

showing the focus on weight and body sculpture.

Used bullet points with ticks to show that is what the

product can do.

Product has been displayed

very largely in the centre of

the page where it clearly

stands out against the

background colour through

the blue and yellow colours

against the black

background. Connotes the

strength and power that the

male gender holds.

Uses stronger

language that would

not be seen in the

female articles such as

“explosive energy”

connoting the power

and energy that males

have

Deborah Tannen’s theory of

status vs support is highlighted

in which the males are seen as

competitive. This is also

recognised through the

magazine and is often a

stereotypical feature of a male

The reader would have

knowledge on the nutrition

which the product contains.

In addition to this the reader

would be aware what the

different nutrition's in the

product do.

The background colour if very soft unlike the male

article where it is very bold.

The font is very simple and “weight control” looks like it

has been hand written. Highlights the femininity of the

article.

Main image highlights the stereotypical female that the article

is aimed at. This would encourage the readers to buy the

product they are advertising as they would think that if they

use the product they will look like the female in the image.

- The image highlights a pretty woman in her bikini focusing

on her body shape and how she looks (this is a women's

main focus)

- facial expressions highlight her being happy connoting that

she is happy with her body shape which would make the

readers realise that if they brought the product they would

be happy with their body.

There is a range of different products unlike the male

advert that focuses purely on one product. Here the

different products are displayed around the female by

arrows coming of her body. Each of the five products

that have been shown focus on a different way of

controlling weight.

Highlights the aim to promote weight control through

the lexis used in the advert. Lexical field of health

and weight control ‘diet plan’, ‘nutrients’, ‘fatigue’.

As well as this the article also conveys to the

audience that it is the perfect product “the perfect

solution for looking your best” as well as using very

feminine words such as love, and delicious. Here the

lexis follows Robin Lakoff’s theory in which women

use empty adjectives, whereas males are seen not

to use these as much.

Product logo

The use of personal pronouns make it

more personal and direct to the reader.

Declarative sentences have been used to inform the

reader about the product and provide them with

information about the product.