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English Attack! is the first English-language learning service specifically designed for the digital generation. Our approach features a worldwide community of learners of English; and uses short-session online entertainment to encourage frequent digital immersion in real everyday English, with fresh content published daily. English Attack's Teachers and Schools platform extends English Attack’s unique pedagogical approach to teachers, schools, universities and organization training staff wishing to add a new, innovative dimension to their English-teaching programs. The English Attack Teachers and Schools Platform has been designed for two main types of English-language teaching professional. Organizations such as schools, universities, language institutes or companies can opt for the PRO Multi-User license, which covers both teachers and learners and allows the organization total control over the number of licenses activated at any given time. It also provides organization branding on the English Attack! website for uses affiliated with the organization. Individual teachers, tutors or trainers requiring their learners to pay for their own subscription, on the other hand, can opt for the Independent Teacher license. This license enables learners invited by the Independent Teacher, via a special invitation code, to obtain a 25% educational discount on Booster Pass site subscription. Beyond providing full access to all English Attack! premium content (Video Boosters Photo Vocabs, and Learning Games), both licenses allow teachers to enroll learners in an unlimited number of online classes; select and assign content units from the entire English Attack content unit catalogue for specific classes or across all classes; monitor whether each learner has completed the assigned units (and the score obtained); monitor the learner’s other activity on the English Attack! website (non-assigned units completed ; the posting of comments and other social networking activity; badges and overall points levels achieved); and create online discussion threads across which class members can discuss the assignment or content units, or ask the teacher questions in connection with these. Learners benefiting from access to the Platform, either via a PRO Multi-User license or affiliation with an Independent Teacher license, can access their assigned classes and assignments via a “MySchool” tab on the site’s main navigation bar. In addition to the class assignment and teacher-class communication functionality, learners with access to the Platform will also be able to play a range of Practice Games based on the assigned content directly from the Assignment interface. English Attack! PRO is a flexible multi-user license that brings the innovation and effectiveness of English Attack! to your user base, employees and /or teaching staff. Our approach to helping people improve their English is based on the latest research in language teaching. http://th.en
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www.english-attack.com
English for the Digital Generation
Movies, Music, TV Series , Games, Friends
Problem:Teens & Young Adults PresentA Specific Challenge for Teachers of English
• Rejection of traditional lecture-based teaching
• Low boredom threshold• Resistance to textbooks• Lack of motivation• Sleep Deprivation• Peer Pressure• Occasional negative or hostile
attitude
The Challenge ofEFL for Young
People
The Challenge ofEFL for Young
People
Problem:Insufficient Input
In most cases, because exposure to English only happens in class, learners are simply not exposed to enough input for effective language learning.
Also, unguided input can prove discouraging for learners if it results in a frustrating experience.
The Challenge ofEFL for Young
People
The Challenge ofEFL for Young
People
An online, self-study resource complementary to the school curriculum, but sufficiently different to it to avoid feeling like extra coursework.
A service that is both fun and pedagogically effective, and which can be used in short sessions.
The Optimal Solution
The Optimal SolutionWhat could be the solution?
Introducing
www.th.english-attack.com
English for the digital generation of learners
Designed for global, mass-market adoption, English Attack! uses a wide range of online entertainment formats – from movie and TV clips to music videos to games and social networking – to help young people improve their English in a fun, friendly and highly accessible Web 2.0 environment.
Designed for global, mass-market adoption, English Attack! uses a wide range of online entertainment formats – from movie and TV clips to music videos to games and social networking – to help young people improve their English in a fun, friendly and highly accessible Web 2.0 environment.
Hundreds of Interactive video-based exercises
A worldwide social network of learners of English
Thousands of thematic visual dictionaries items
A range of practice & drill games
All content on English Attack! is fully compliant with the conditions of usage imposed by the intellectual property rights ownersAll content on English Attack! is fully compliant with the conditions of usage imposed by the intellectual property rights owners
The English Attack!Learner Experience
Learners are attracted by our Entertainment approach… and they keep coming back!
Hollywood and Music are global consumer magnets
All English Attack! learning units are based on popular culture: Lady Gaga, The Hangover, Inception, Millennium, South Park, Dexter, Coldplay…
Fresh content published daily on English Attack! motivates learners to return several times a week
Every day, new video-based learning units with clips from currently playing movies, popular TV series and chart-topping music videos
Learners don’t have much spare time for practice, so they value our short-session content units
All our learning units have been designed so that learners can complete them in 10 minutes or less
Hollywood and Music are global consumer magnets
All English Attack! learning units are based on popular culture: Lady Gaga, The Hangover, Inception, Millennium, South Park, Dexter, Coldplay…
Fresh content published daily on English Attack! motivates learners to return several times a week
Every day, new video-based learning units with clips from currently playing movies, popular TV series and chart-topping music videos
Learners don’t have much spare time for practice, so they value our short-session content units
All our learning units have been designed so that learners can complete them in 10 minutes or less
Learners engage emotionally with our content,making for a powerful learning experience
Developed over the course of 2.5 years in collaboration with EFL teachers and researchers in cognitive neuroscience, the English Attack! method is based upon the following pedagogical principles:All language exercises are experienced in the context of a specific, authentic contentAll learning units are highly interactive, incorporate instant feedback, and feature both audio and visual elementsLearners are autonomous: they can choose from hundreds of learning units categorized by topic, difficulty, and genre
Developed over the course of 2.5 years in collaboration with EFL teachers and researchers in cognitive neuroscience, the English Attack! method is based upon the following pedagogical principles:All language exercises are experienced in the context of a specific, authentic contentAll learning units are highly interactive, incorporate instant feedback, and feature both audio and visual elementsLearners are autonomous: they can choose from hundreds of learning units categorized by topic, difficulty, and genre
Content UnitsVideo Boosters
• Interactive Video exercises based on short (1 to 3-minute) clips from movies, TV series and music videos
• Gist comprehension, detail comprehension, reading/scanning, listening, vocabulary usage, and grammar or language form usage
• Separate video, transcript, and vocabulary resources
• Interactive Video exercises based on short (1 to 3-minute) clips from movies, TV series and music videos
• Gist comprehension, detail comprehension, reading/scanning, listening, vocabulary usage, and grammar or language form usage
• Separate video, transcript, and vocabulary resources
Hundreds of Interactive Video Lessons
Content UnitsPhoto Vocabs
• Visual dictionaries on a wide range of themes and topics
• Vocabulary, common collocations, idioms, cultural references and slang
• Each Photo Vocab contains 15 – 30 items
• Each item is illustrated, defined, used in a sample sentence, and playable in an audio file for for correct pronunciation
• Visual dictionaries on a wide range of themes and topics
• Vocabulary, common collocations, idioms, cultural references and slang
• Each Photo Vocab contains 15 – 30 items
• Each item is illustrated, defined, used in a sample sentence, and playable in an audio file for for correct pronunciationThousands of lexical items grouped by topic
Learners consolidate their new language knowledgeover time
Language items learned in content units move into long-term memory through repetition achieved by a range of practice games.In English Attack, each game is dynamically generated from the target language elements in each content unit.
Language items learned in content units move into long-term memory through repetition achieved by a range of practice games.In English Attack, each game is dynamically generated from the target language elements in each content unit.
Pervasive reward ecosystemincreases learners’ motivation
As in Video Games, errors are not penalized. And effort and persistence are always rewarded.The English Attack reward ecosystem consists of constant positive feedback, scores for each learning activity, and level cards and badges awarded for completing learning objectives.
As in Video Games, errors are not penalized. And effort and persistence are always rewarded.The English Attack reward ecosystem consists of constant positive feedback, scores for each learning activity, and level cards and badges awarded for completing learning objectives.
Learners practice their Englishwith new friends from around the world
A global social network of learners encourages users to practice their communicative skills, and increases their loyalty to English Attack!.English Attack users can make friends, send messages, comment on content units, and see and comment on the activity wall of their friends.
A global social network of learners encourages users to practice their communicative skills, and increases their loyalty to English Attack!.English Attack users can make friends, send messages, comment on content units, and see and comment on the activity wall of their friends.
Local-language user interface makes service accessible to all levels of learners
Hover-over translation of all English text in exercises into the language of your choice
Option of local-language version for navigation, instructions, and explanations
A Teachers and Schools platform for use in the classroom or as out-of-classroom assignments and language exploration
Special pages, tools and areas visible onlyto Teachers and their Students
School or ogranization’s name and logo on site
Create any number of classes; assign or remove students from a class; assign specific content units
Education Partners
www.english-attack.com
Thank You!
For more information, contact
Donald PatnaudeOwner/Director Ajarn Donald’s English Language ServicesPhone/Fax: 081-855-2701/02-865-2670e-mail: [email protected] Twitter: ajarn_donaldLinkedIn: th.linkedin.com/pub/donald-patnaude/11/860/226
For more information, contact
Donald PatnaudeOwner/Director Ajarn Donald’s English Language ServicesPhone/Fax: 081-855-2701/02-865-2670e-mail: [email protected] Twitter: ajarn_donaldLinkedIn: th.linkedin.com/pub/donald-patnaude/11/860/226
