ELTAF- Social Media 2012 11-24

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Darryl Heron

Members‘ Day

"Social Media for Language Services", Heron, Frankfurt, 24.11.2012

At the end of this workshop you will Have a better understanding of Social Media including the various tools and sites that you can use

Understand the need for a strategic plan for your Marketing and Social Media activities

Have practical tips on how to position your services and reach your target market

Have shared experiences with others who are also active in the German ELT market

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What is Social Media?What is Social Media?

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From Wikipedia…From Wikipedia…

“Social media employ web- and mobile-based “Social media employ web- and mobile-based

technologies to support interactive dialogue and technologies to support interactive dialogue and

“introduce substantial and pervasive changes to “introduce substantial and pervasive changes to

communication between organizations, communities, communication between organizations, communities,

and individuals.” Social media are social software which and individuals.” Social media are social software which

mediate human communication. When the technologies mediate human communication. When the technologies

are in place, social media is ubiquitously accessible, and are in place, social media is ubiquitously accessible, and

enabled by scalableenabled by scalable communication techniques. In the communication techniques. In the

year 2012, social media became one of the most year 2012, social media became one of the most

powerful sources for news updates through platforms powerful sources for news updates through platforms

such as Twitter and Facebook.”such as Twitter and Facebook.”

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"Social Media is a group of "Social Media is a group of Internet-based applications that Internet-based applications that build on the ideological and build on the ideological and technological foundations of Web technological foundations of Web 2.0 and that allow the creation 2.0 and that allow the creation and exchange of User Generated and exchange of User Generated Content“Content“

Andreas M. Kaplan & Michael HänleinAndreas M. Kaplan & Michael Hänlein

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"Social Media for Language Services", Heron, Frankfurt, 24.11.2012 6

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What is Social Media?

The Times They Are A Changing

Why Social Media?

Gamification

Social Media Platforms

◦ Facebook, Twitter, etc…

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Why you need a website or blog

SEO

Brand You

Creating Your Social Media Plan

Additional Resources

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“Is worth savin'

Then you better start swimmin'

Or you'll sink like a stone

For the times they are a-changin‘.”

-Bob Dylan

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Remember this from Star Trek?

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Smartphones are alread in high use

This will continue to grow

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Apple‘s App Store reached 30 Billion downloads!-Summer 2012

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Thereʼs more17

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Digital Content is overtaking traditional sources

Have you bought any songs from iTunes?

Have you bought anything online?

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The Beatles are on iTunes

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“A podcast is a type of digital media consisting of an

episodic series of audio radio, video, PDF, or ePub files

subscribed to and downloaded through web syndication or

streamed online to a computer or mobile device. The word

is a neologism derived from "broadcast" and "pod" from the

success of the iPod, as podcasts are often listened to on

portable media players.”

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iTunes Podcast Alley

BBC

NPR (National Public Radio)

TED Talks

& many, many more!

More on Podcasts later…

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Freelancers

AreAre

Different

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Social Media can change the world!

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Social Media can change the world!

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Thereʼs more27

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Remember the Gulf Oil Spill?

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Thereʼs more

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Thereʼs more30

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Greenpeace held a rebranding campaing for BP after the Gulf oil spill

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Gamification?

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Thereʼs more

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Thereʼs more

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Thereʼs more

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Thereʼs more

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iTunes University bringing learning into the 21st Century….

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Social Media the biggest game in town!

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Getting a handle on the Social

Media Landscape

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Social Networks from 60‘s to 2000

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Social Networks from 2001-2005

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Social Networks from 2006-2012

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Whatʼs the difference between the difference social media platforms?

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Monthy Visitors

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Average time spent pre mnth by users

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Finding Self-actualization through Social Media

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More on blogging later

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Social Media Platforms

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SlideShare- HomeSlideShare- Home


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My SlideShare ProfileMy SlideShare Profile 1

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My Presentations (slides)My Presentations (slides)1

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South By SouthwestSouth By Southwest


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Facebook SearchFacebook Search


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SlideShare provides great opportunity to learn

Great place to see what your peers are doing and what is going on in all kinds of fields

Can share presentations you‘ve given

Can give you credibility within your field and with clients and would be clients

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Are You Are You LinkedIn?LinkedIn?

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LinkedIn at a glance

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Do you know this Do you know this guy?guy?


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Bringing Home the Bringing Home the BaconBacon

Can Actor Kevin Bacon be connected to…

Reclusive Billionaire Hedgefund Manager Louis Bacon?

As Toastmasters, we‘re connected to 24,000+ Toastmasters around the world


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Six Degrees of Six Degrees of SeparationSeparation

On average seperate any two people in the world


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Now You‘re Now You‘re Connected…Connected…

Think of the power in your network!


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Xing is a very well known professional social network. 76% of pageviews are coming from Germany

90% coming from the „D-A-CH“ area (Germany, Austria, Switzerland)

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Privacy IssuesPrivacy Issues

Online fatigueOnline fatigue

If Facebook were a countryIf Facebook were a country

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Facebook at a glance

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Tips for Facebook

Think before posting (how will this look to potential clients)

Respect privacy (your family & other peoples)

Join & create groups Multiple accounts Videos and photos

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You might have seen or heard about this?

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Twitter at a glance

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Think about signing up for Hootsuite

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Here‘s what I see when I log on…

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This is what Twitter looks like for me in Hootsuite

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You can add columns for #terms

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You can add several social networks in Hootsuite

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This is Tweetdeck, another Twitter client

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Have you heard of Pinterest?

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Pinterest at a glance

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This is what Pinterest looks like to non members. It should be noted that what is displayed changes every second.


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Pinterest Home PagePinterest Home Page

The screen shot shows recent ‚pins‘ by people that I ‚follow‘ on Pinterest


Members‘ DayJoin Group BoardsJoin Group Boards

When you look at the board above, the icon circled in red tells you that it is a group board.


Members‘ DayIt‘s Cool to Be a It‘s Cool to Be a

Geek…Geek…

A lot of people are

pinning “Geeky“

or „Nerdy“ things on Pinterest


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This pin has

85 likes

196 repins

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This pin has

9 likes

14 repins

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This group has 45 pinners, 861 followers, & 402 pins

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This group has 29 pinners, 832 followers, & 237 pins

Members‘ DayMy New Business My New Business

Card…Card…

Time toTime to bring your business card bring your business card into the 21st century…..into the 21st century…..


Members‘ DayAbout.meAbout.me

This is me @ about.me


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YouTube at a glance

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You can create your own channel…

-upload videos

-share useful videos

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Google+ at a glance

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A couple of other platforms to consider

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Foursquare at a glance

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Instagram at a glance

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Why You Need a Website or Blog

This is a business card that can be found by anyone online

It tells the world and your clients who you are

It‘s harder to be found in Google (or the next great search engine) without one

It is an unstated expection today

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Website Key Words Include

◦ Homepage◦ About Us◦ News◦ Services (Products)◦ Testimonials◦ Downloads◦ Contact Form◦ Impressum

Keep it fresh!

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Consider a blog

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Incredible growth

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Tumblr at a glance

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This is the Tumblr for Zenhabits

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Here is the archive showing posts in November and October 2012

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What about SEO?

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“Search engine optimization (SEO) is the process of affecting the

visibility of a website or a web page in a search engine's "natural"

or un-paid ("organic") search results.[jargon] In general, the earlier

(or higher ranked on the search results page), and more frequently

a site appears in the search results list, the more visitors it will

receive from the search engine's users. SEO may target different

kinds of search, including image search, local search, video search,

academic search,[1] news search and industry-specific vertical

search engines.

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“As an Internet marketing strategy, SEO considers how search

engines work, what people search for, the actual search terms

or keywords typed into search engines and which search

engines are preferred by their targeted audience. Optimizing

a website may involve editing its content, HTML and

associated coding to both increase its relevance to specific

keywords and to remove barriers to the indexing activities of

search engines. Promoting a site to increase the number of

backlinks, or inbound links, is another SEO tactic.”

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Before Facebook & other social platforms there was SEO

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What is the ROI on Social Media?

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Brand You!

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In our world today you need to create your own personal brand

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Social Media Plan

Like George Harrison said „If you don‘t know where you‘re going, any road will take you there.“

If you don‘t think about where you want to go and how you won‘t to get there you could easily get lost.

Your Social Media Plan will be a key part of promoting your personal brand

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Think about the 7P‘s…

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The 7P‘s

People- Who are you trying to reach? Who is your client?

Purpose- Why are you using Social Media, what are you trying to accomplish?

Platform- What social media platforms are best for you? (i.e. Facebook, Twitter, Pinterest, etc.)

Plan- develop goals, set a target, when will you do what?

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The 7P‘s Continued Policy- What are the rules, if your were a

company with multiple employees this would include how people are allowed to use social media while on company time

Produce Content- This is what you‘re sharing. It can be articles, pictures, and even links to works of others that you find helpful

Performance Measurement- be sure to check how you‘re doing, what kind of results are you seeing? What adjustments might need to be made?

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Social Media Plan Final Words

Keep things simple as possible

Use SMART targets

Your plan doesn‘t need to be perfect, you will adjust it from time to time

Make your plan liveable, you need to be able to execute it

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Content

Content

Content

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Yes the are rules afterall!

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Final Tips

You don‘t need to be involved in all of the Social Media platforms

Be sure to let people know how you found them when „friending them“

Think before you post Remember the Headline Test Respect Privacy of others Have fun!

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Check out Toastmasters….

http://www.toastmasters.org/

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Additional Resources….

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Thereʼs more133

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Thereʼs more134

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Mashable – Social Media News

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Jeremiah Owyang- Web Strategist

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Joe Murphy Library Future

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Jane Hart - C4IPT141

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Great resource for Facebook

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Chuck full of Twitter Info…

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Problogger is a great resource for how to run a blog

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7 Social Media Marketing Tips for Artists and Galleries

75 Digital Media Resources You May Have Missed

A Complete Guide to Facebook Lists App Tells Freelancers How Much to Charge How to get the most out of SlideShare

Additional ReadingAdditional Reading

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How Freelancers Might Use Social Media in the Future

How Freelancers are Using Social Media for Real Results

85+ Tools & Resources for Freelancers and Web

Workers

7 Productivity Tips, Plus Tools for Freelancers and

Web Workers


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Self-Employed? How to Give Yourself a Raise in 2012

Teach What You Know: How to Make a Living on Skillshare

5 Valuable Online Communities for Freelancers

The Most Popular Freelancer Apps for Work-Life

Balance [INFOGRAPHIC] Freelancer's Game of Life


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Let‘s Connect…Let‘s Connect…

LinkedIn

Facebook

Twitter

About.me

Pinterest

SlideShare


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Contact meContact me

I have a few different email addresses but you can reach me at:[email protected]

Feel free to contact me elsewhere in the online world (be sure to let me know how you found me)…


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Questions?

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Thanks for attendingand

good luck!

[email protected]

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ELTAF- Social Media 2012 11-24