A C H A N G I N G W O R L D

EDUCATION

SOME FACTS – GLOBAL PRESENCE

• 25% of India’s population with the highest IQs is greater

than the entire population of the United States.

• India has more honors students than America has students.

DESPITE THIS

• In 2010, the US was the origin for over 90% of the patents

filed. India was less than 1%

• An average Indian film opens in 8 countries. A Hollywood

film opens in 40 countries.

SOME FACTS

• The top 10 in-demand jobs in 2010 did not exist in 2004.

• 10 years ago, students were expected to have 3 jobs in their

lifetime. Today, they will have had 10-14 jobs when they retire.

• The quantum of information in the world is doubling every 2-3 yrs.

• A week’s information in any major national newspaper is more

than what a person would learn in a lifetime in the 18th century.

• So for students starting a 3-yr / 4-yr degree course, this means

that half of what they learn in the first year of study will be

outdated by the time they graduate.

HENCE

We currently need to be preparing students

for jobs that do not exist,

using technologies that haven’t been invented

to solve problems that are not yet known.

We need to change our education system to

provide ‘education’ rather than ‘information’

SOME FACTS - CAREERS

• In the developed world 40% of students completing Higher

Secondary Education move into graduate education

• In India, this ratio is only 12.4%.

• Traditional careers like Medicine, Engineering,

Accountancy, Architecture, Civil Service, are saturated.

• NASSCOMM Education Report 2011 indicates that 85% of

India’s graduates are not employable and 75% of engineers

graduate with knowledge that is not current.

• MBA – in 2010, there were over 200,000 vacant MBA seats

in India and over 75% of graduate MBAs were not employed

THE VEIL OF IGNORANCE

• Probably the largest problem in education in any

country in the world is when the youth of the country

lives under the VEIL OF IGNORANCE, which means:

They don’t know that they don’t know

• Lack of exposure to verticals of education at the

primary / secondary education level leads to a narrow

approach to higher / career education

• Education is geared towards:

• social & financial stability rather than mental stimulation.

• results (the right answer) instead of process (the right

thought)

EDUCATION & EMPLOYABILITY

Should education be directed to be in employment?

OR

Should education be directed to create employment?

How do we enable students to be future job creators,

not just workers?

NEED – ‘CREATIVE’ EDUCATION

• Creative education focuses

on the top half of the

pyramid.

• Creative education is the

driving force behind

creation of additional jobs

& industries.

• Even though it is the

smallest in number, it is the

block of the pyramid that

creates the most value.

Ideators

Executors

Managers

Creative

Managers

M&E

One of the high

growth

industries in

India is the

Media &

Entertainment

industry -

average CAGR

of 10% over the

past decade.

516579 587

652738

834

957

11631275

0

200

400

600

800

1000

1200

1400

INR

Bil

lio

ns

2007 2008 2009 2010 2011 2012 2013 2014

M&E Industry Size

8%

14%

The Indian Media & Entertainment Industry includes

Television, Films, Print, Radio, Music, Animation, Gaming,

Out-of-home, Digital Advertising & other ancillary media.

MULTITUDE OF OPTIONS

• Media, Entertainment, Communication & Design:

• Broadcast – TV & Radio

• Film

• Animation & VFX

• Journalism

• Advertising

• Events, PR, Corporate Communication

• Non-fiction AV production

• Product Design

• Fashion Design

• Communication Design

IGNORED SECTOR

• Traditionally an ignored sector, only recently

declared as industry.

• This sector contributes to Employment

(approximately 3.2 million as of 2010, expected to

reach 6.5 million by 2015), Education, National Unity,

Cultural Integration, Creating India’s Brand overseas,

etc.

HUGE POTENTIAL

• Entertainment

Exports constitute

USA’s second largest

exports after Arms &

Defense equipment.

• This is quite easily

possible for India as

well

REPLICATE THE IT SUCCESS

• This sector can replicate for India what the IT

industry has done and sell through the Audio Visual

software Indian goods, lifestyle, fashion, thought

processes and aid building of political influence

worldwide.

FORMALISATION

• The Indian Entertainment industry may be the largest

in numbers:

• 550+ channels

• 1200+ movies

• 800+ million cellphone users

• More 24-hour news channels than any other country in the

world

• But it lacks the quality to take it worldwide beyond the

Indian diaspora.

• To achieve this we need well trained creative and

technical manpower as part of the principal

education structure.

NEXT STEPS

Creation of Skillsets-based education verticals at the

High School level

CBSE – MEDIA STUDIES ELECTIVE

Key curriculum highlights:

• History of the Media & Entertainment Industry

• Appreciation & Analysis of Film, TV (including News), Ad-Films &

Print Articles

• Product pipeline – Understanding the pipeline multiple products (TV

show / segment, film, article, ad-film, etc) go through from the idea

to the finished product.

• The people involved in the M&E industry – what are their titles, their

job profiles, their roles.

• Animation – the process pipeline, roles people play, skills &

specializations therein.

• The Creative Process – The process of Creativity, Aesthetics,

Design, Ideation & Imagination.

• Technology usage in the various sub-sections of the Media &

Entertainment Industry.

KEY OUTCOMES

• How mass media content shapes our thoughts,

vision, ethics and action

• Importance of mass media in the functioning of a

secular, liberal, democracy like India.

• That the growth of mass media is synonymous with

the overall national health, vitality and growth.

• That mass media are a modern culture intimately

related to our lives.

• That mass media are converging more and more and

that will be the future trend

KEY OUTCOMES

The course will also:

• Understanding the industry well enough to make an

informed choice for a career in the same.

• Give students career opportunities in the field of

Mass Media

• Give them further education opportunities in the field

of Mass Media

• Even if students don't choose a career in Mass Media,

this course will make students Media Literate – this

will allow them to analyze better the messages

received through Media.

VERTICAL MOBILITY

Multiple options for Vertical Mobility in education for

the students:

• Mass Communication Courses

• Film-making and Film Studies Courses

• Bachelor of Mass Media

THANK YOU

W H I S T L I N G W O O D S I N T E R N AT I O N A L