Reflections on 10 Years Using YouTube for

Learning and TeachingEugene O’Loughlin

Some YouTube Facts

Over a billion users Reaches more 18-34 and 18-49 year-olds than any cable network

in the U.S. Number of people watching YouTube per day is up 40% y/y since

March 2014 80% of YouTube's views are from outside of the U.S. More than half of YouTube views come from mobile devices You can navigate YouTube in a total of 76 different languages

(covering 95% of the Internet population) The number of channels earning six figures per year on YouTube

is up 50% y/y All of the top 100 global brands have run TrueView ads over the

past year

Why YouTube rocks the classroom

Students are more engaged through visually-stimulating videos and presentations (e.g. TED Talks)

Educational lessons are easily shared across the globe, Students can upload their own videos to demonstrate understanding

Students or the whole classroom (or groups) can create video replies to each other

Videos can supplement lessons for students Teachers can spend more time focusing on students and

less time explaining complex topics Teachers will have a library of free information to help

explain just about anythingSource: Dunn (2014)

Source: Google Consumer Survey (2015)U.S. Online population aged 18-34 n=385

67% of millennials agree that they can find a YouTube video

on anything they want to learn

http://carusele.com/wp-content/uploads/2015/07/millennials_selfie2.jpeg

Searches related to "how to" on YouTube

are growing 70% year over year

Source: Think with Google (2015)

Top 10 How To Educational Searches (2012 – 2015)1. How to kiss2. How to tie a tie3. How to draw4. How to get a six pack in 3 minutes5. How to make a starburst bracelet rainbow loom6. How to make a cake7. How to curl your hair with a straightener8. How to make a bow9. How to make a paper airplane 10. How to dance Source: YouTube Trends

Main Subjects I Teach…

Business Data Analysis (Statistics) Advanced Business Data Analysis Project Management Business Analysis

Key Attributes

Short videos (5 – 10 mins) One learning objective per video Based on class material Recorded quickly (SnagIt) Unrehearsed Not scripted Natural language/accent “Good enough” video (Masie)

My Channel

Feedback & Interaction

Statistics Exam – 7th May

Learnings

“Is there a video for that?” Student expectation 99+% of viewers not “my students” “coolness” factor Help people all over the world Spirit of sharing Focus on content Look for ways to add value with video YouTube Partnership – very commercial

…et Merci M. et Mme. Thibaud!