BUSINESS DEVELOPMENT –AN ART WITH LOTS OF SCIENCE

Basic of Business Development

1- Business Development a Perspectivea) Business to Business b) Business to Customers

2-Compenent of Business Developmenta) What is there to offer –Understand your audience b) Value creation c) What to communicated) What to take away form meetinge) Build relationship

3- Business Development a Real Estate Prospective

Business Development a Perspective

Business development is a process of acquiring customers through one to one interaction of business development manager /company representative and prospective customers where by business development manager /Company representative show case its companies product and services to perspective customers/buyer and put all his skills to convert him into potential user/buyer .

a) Business to Business - Reddvise to Developers , Infosys to Dell, Car part manufacturer to Tata motors b) Business to Customers - Credit card Selling Mangers ,CASA Selling executives

Component of Business Development

What is there to offer –Understand your audience What you selling , Who will get benefit out of if , How much they will pay for it Value creation What is shot term value for customer What is long term value for customers Is value creation is for both parties , Is that value is replaceable by any other company/product , how capable is the customer to replace the value through internal product of

services

Component of Business Development

What to communicate Clear communication about features of product / services, Clear communication of value its generates short term/long term , Clear communication about how they can approach /reach you after your

interaction

What to take away form meeting Business card , Who will close the deal , Company /client information , Next appointment with proper case study Inputs which help to understand client requirement Build relationship “ you get a client or loose a client, you always maintain a healthy business

relationship “ “Good relationship is future business “

Business Development a Real Estate Prospective

1. Loan companies

2. Auxiliary product making company for real estate player- Tiles /Bathroom fittings

3. Marketing companies

4. Consulting /Legal/Architect companies

5. Training /HR Companies

THANKS