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Roger Lopez Head of Marketing #EcommSchool @Hypepotamus

Ecommerce School: Roger Lopez, DoMyOwnPestControl.com

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Roger Lopez (@inemode), Head of Marketing and Digital at DoMyOwnPestControl.com, shared how DoMyOwnPestControl.com became the 36th fastest growing e-tailer in the nation.

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Page 1: Ecommerce School: Roger Lopez, DoMyOwnPestControl.com

Roger LopezHead of Marketing

#EcommSchool @Hypepotamus

Page 2: Ecommerce School: Roger Lopez, DoMyOwnPestControl.com

-Founded 2004 in Norcross, GA

#EcommSchool @Hypepotamus

Page 3: Ecommerce School: Roger Lopez, DoMyOwnPestControl.com

AwardsDoMyOwnPestControl.com Rated Among Top Online Companies for Customer Service

BizRate awards DoMyOwnPestControl.com its Circle of Excellence Platinum Award for steller customer service

Do My Own Pest Control makes the 2011 Inc. 500/5000 List of Americas Fastest Growing Companies

Growth• 496th this year overall in Internet Retailer Top

500, • 21st among Hardware/Home Improvement• 36th among the fastest growing e-tailers.

#EcommSchool @Hypepotamus

Page 4: Ecommerce School: Roger Lopez, DoMyOwnPestControl.com

GoalInternet Retailer top 300 in 18months

Challenges & Objectives• Convert into Data Driven Org.• Combine inbound and performance

into one cohesive unit• B2C Marketing Automation• Multi- Channel Attribution• Offline strategies to online practice• Replicate SEO success to other

verticals#EcommSchool @Hypepotamus