Project 3Eco-Friendly Brands // Integrated Campaigns

Dr. Bronner’sMrs. MeyersJR Watkins

Thursday, May 12th

***There will be judges/industry creative directors/ACDs***

My First-Ever, Juried, “Eco-Friendly Integrated Campaigns” - Best-in-Class Winning Team- Runner-Up Winning Team

Final Presentation // Final Class

You are creating Big Idea-driven, Integrated Campaigns with 5 components

Your Inspiration:Mini CooperDirectTV (Grey Advertising)Dos EquisSnickers, You’re not you when you’re hungry”All Spice, “The Man your man can smell like”Under Armour, I will what I wantPrudential, Day One RetirementPuma, Forever FasterDove, Real BeautyPepsi RefreshVolvo LifePaintSpotifyGoogle //Re:briefCrispin’s work for Burger KingBFG’s work for RaguHelp I Cut Myself and I Want to Save a LifeSeven Deadly Sins / National Film Board of Canada: http://sins.nfb.ca/Love Has No Labels

The Agencies that are doing Big Idea, Integrated work:

- Droga5

- BBDO

- Grey

- R/GA

- Deutsch

- McCann [just launched Lockheed Martin/VR mars bus + Pandora campaign this week]

Does your BIG IDEA fall into one of these areas?

Can you use human emotions/behavior?- Humor- Drama- FearOCD/clean freaks

Using Pecha Kucha, create a visually compelling presentation for our judges and for your portfolio.

Use the 3’Cs- Consider adding “Culture” and what might be

driving/influencing human behavior- Have a big idea tagline- Write a manifesto- Create a print campaign, outdoor/billboard, digital,

radio script, in-store promotion, stunt, invent something

What’s the Insight? What’s the Big Idea? How does your idea solve a problem for Gen X?

- Your 3 strongest Big Idea taglines- Know all about your brand + the why behind it (3 or 4 C’s)- Sketches // Ideas

- No fussy digital tactics // no coupons // no apps

Due next week: 4/28

- Rough draft of your final presentation- Your final presentation should be 15 slides MAX

Due Thursday, 5/5

Thursday, May 12th

Arrive by 6:15 pm to load your file on computer***There will be judges***

My First-Ever, Juried, “Eco-Friendly Integrated Campaigns” - Best-in-Class Winning Team- Runner-Up Winning Team

Final Presentation // Final Class