1

easygenerator User Survey – eLearning Trends and Developments

March 2014

2

• Survey respondents agreed with the following 5 eLearning trends:

• Personalized (adaptive) learning

• Responsive content

• Specialized learning materials

• Content curation

• Self-directed learning

• Participants identified learning objectives as fundamental in the

eLearning content creation process

• Tin Can API – respondents are not at all, or only slightly familiar with the

technology

Major Outcomes (1)

3

• Main challenges regarding creation of eLearning content:

• Not enough human resources

• Complexity of eLearning authoring tools

• Difficulties to find the right content authoring tool

• Shrinking budgets

• Usability and simplicity – main features wanted when choosing an

eLearning authoring tool

Major Outcomes (2)

4

• Survey conducted in March 2014 among easygenerator users

• Combination of quantitative and qualitative research perspectives

• Sample: 60 participants from 16 nationalities (4% response rate)

• Majority of participants – experts in the field of eLearning

experienced using competitive tools

Methodology

5

Education 40,43%

Public sector (government)

6,59%IT 12,77%

HR services 4,26%

Medical, health, social care 4,26%

Banking, finance, insurance 8,51%

Advertising, communication,

PR 4,26%

Manufacturing 4,26%

Other 14,89%

Demographics (1)

• Majority of respondents are employed in the education (40%) and the IT (13%) sector.

6

Demographics (2)

• Most respondents are experienced users with operational responsibility for creating eLearning content

Consultant 23,40%

Teacher (school level)

6,38%

Teacher (a-cademic

level) 6,38%

Instructional designer 31,91%

Other 31,91%

7

5 eLearning Trends

Personaliz

ed (adaptive) le

arning

Responsiv

e learn

ing conte

nt

Specializ

ed eLearn

ing conte

nt

Content c

uration

Self-dire

cted le

arning

1234567

5.9 5.85.2 5 4.9

Strongly agree

Strongly disagree

• Personalized, self-directed, and specialized eLearning content that is accessible anywhere and anytime will be the future of eLearning.

8

Bloom’s Taxonomy & Learning Objectives

• Bloom’s taxonomy is a classification of the different levels of cognitive learning

• Considered one of the leading theories in the area of learning

• Majority of respondents are familiar with the theory (81%) and consider it helpful (77%)

• Course designers use Bloom’s taxonomy to define/develop learning goals/ lessons/activities/objectives/evaluations

Challenge: Often misunderstanding/misuse of the concept

9

Tin Can API

• 56% of respondents – have no familiarity with the Tin Can technology

• Majority of participants, who are familiar with the tool, have only researched/read/heard/discussed it, but it is not integrated in their work.

• Tin Can is a new specification for learning technology that facilitates data collection on a wide range of learning experiences an individual completes, both online and offline These learning experiences are recorded in a Learning Record Store (LRS).

10

The Process of Creating eLearning courses

1) Create learning objectives (first step for 60%)

2) Create course’s structure (second step for 54%)

3) Select content materials (third step for 46%)

4) Write questions (fourth step for 47%)

5) Do a time table (last step for 61%)

• Structuring courses around learning objectives – extremely helpful for 81% of participants

11

Not enough

human re

source

s

Shrin

king b

udget

Dependency on th

e IT depart

ment

Secu

rity i

ssues

Very fas

t chan

ging e

Learn

ing envir

onment

To find th

e right c

ontent a

uthorin

g tool

Complexity o

f conte

nt auth

oring t

oolsOth

er0.00%

10.00%20.00%30.00%40.00%50.00%60.00%70.00%80.00%90.00%

100.00%

45.61%36.85%

21.05% 22.81%38.60%

43.86% 43.86%

22.81%

Challenges while Creating eLearning Content

Other challenges:• Short time for development • Technical difficulties• Problems in understanding what learners want

12

Factors Influencing User’s Choice of eLearning Authoring Tool

1) Usability

2) Simplicity

3) Design features

4) Price

5) Opportunity to create personalized eLearning courses

6) Technical features

7) Responsive publications

8) Collaboration features

9) Established reputation on the market

Most relevant

Least relevant

13

Most participant use more than one tool.

eLearning Authoring Tools Used

Web-based au-thoring tools

27%

PC-based authoring tools 57%

In LMS author-ing tools 9%

Presentation software 7%

14

If you have any further questions, please contact

Kasper Spiro, CEOT +3110 243 60 71k.spiro@easygenerator.com