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12 Tips for Social Media Success
Get good at creating contentcreate or curate
Hint: one is better
than the other...
Creating content
✓ Information articles✓ Behind the scenes✓ What’s on in your area✓ What’s on in your school✓ Language tips and advice✓ Scannable (use lists - like this one!)
Focus on a few relevant channelsbut keep an eye on the horizon...
http://en.wikipedia.org/wiki/List_of_social_networking_websites
Pick a few key metrics to monitorbut don’t get bogged down in raw data
€
Share relevant contenteven if it isn’t yours
ALWAYS attribute
stuff that isn’t yours
Opposite of aGhost Writer
This piece is about… It’s useful because or my
take on it is…Here is the original
article...
Figure out a Social Media policybut don’t stamp out personality
http://SocialMediaGovernance.com/policies.php
Celebrate as much as you canmilestones, achievements & champions
Keep learningfollow and learn from the “gurus”
“Gurus”, not snake
oil merchants...
Listen and engagegood, bad or ugly, don’t ignore it
Be as transparent as you possibly canif you mess up, own up!
Make your content shareableshow, don’t tell
Try paying to promote your best bitsbut only your best bits!
Help, Teach or Entertaindon’t sell...
