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E-Book MARCeting: How Do your E-Books Look? Electronic Resources & Libraries February 2, 2010

E-book MARCeting: How Do Your E-books Look?

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The growing e-book market raises questions regarding access. Many libraries use their catalogs as a conduit to e-books because of user expectations and because vendors offer free MARC records. This presentation explores the challenges associated with these records including information quality, user expectations, and cataloging workload. A checklist regarding these issues is provided.

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Page 1: E-book MARCeting: How Do Your E-books Look?

E-Book MARCeting: How Do your E-Books Look?

Electronic Resources & Libraries

February 2, 2010

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Liz BabbittElectronic Resources Librarian

Doralyn RossmannCollection Development Librarian

Amy FosterCatalog Librarian

Montana State University

Bozeman, Montana

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What We’re About to Tell You

• Purchasing options for E-books• MARC record options• Considerations for vendors• Considerations for other library units• MARCeting your E-books• Considerations for ILS providers• Considerations for shared catalog

members• Considerations for library users

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Purchasing Options

• Purchased outrightWith hosting fee?

• Annual subscriptionReplace older editions

• LeasedSwappable

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MARC Record Options

• Vendor produced

• OCLC produced

• Home grown

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Considerations for E-Book Vendors

• Who creates the data?• Authority control? • Other non-standard headings added?• Call numbers, what field(s) and what

schema?• Table of contents notes?• Are corrected MARC data records

provided?

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Considerations for E-Book Vendors

• Free with purchase?• Already available or forthcoming?• Available from vendor only or from OCLC?• Record sharing in consortia environment?• Stable URLs?• OpenURL compliant?• Leased E-books challenges

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Considerations for Other Library Units

• E-books as “noise” in the catalog?• Ways to filter out E-books/print?• Multiple formats on one record challenges.• Workflow for retrieval, modification pre-

load, load, replacement of records.• Collection Development/Cataloging

relationship in purchase considerations/timing.

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MARCeting Your E-Books

• Pushing MARC record information to Web pages & RSS feeds – Convert MARC to MARC XML– Challenge with which fields to include (245,

650, etc?)– Cross-walk to PHP for Web page and via RSS

• MARC records can be included in new book lists within the ILS, as well

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MARCeting Your E-Books

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MARCeting Your E-Books

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Considerations for ILS Vendors

• How do ILS vendors recommend handling E-book records in a shared/consortial catalog environment?

• Load in the ILS in the same manner as other records?

• Segregate somehow for ease of searching and maintenance?

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Considerations for ILS Vendors

• What options exist for display of the URL?

URL itself

Public note

URL and a public note

Text link

Icon link

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URL itself

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Public Note

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URL and Public Note

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Text Link

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Icon Link

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Considerations for ILS Vendors

• How do the ILS vendors recommend exclusion of E-book records from exports for regular authority control processing (if desired by the library)?

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Considerations for Shared/Consortial Catalog

Arrangements• Do all libraries share records?• Are there any special considerations, i.e.

one record for all formats?• Will all member libraries be purchasing the

same E-books?

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Considerations for Shared/Consortial Catalog

Arrangements• Will all member libraries be using the

same purchasing model?

Purchase outright

Leasing titles• How will multiple URLs for multiple

institutions on the same record look?

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Considerations for Library Users

• Will Users require hand-held readers or software downloads to view the E-Books?

• How do Users expect to access E-Books?

ILS, ERMS, Federated Searching, Unified Discovery Interface

Usage Statistics• E-books noise

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Related Article:

Doralyn Rossmann, Amy Foster, Elizabeth P Babbitt. “E-book MARC records: do they make the mark?” Serials: The Journal for the Serials Community, 22 (3) Sup. 1, S46 - S50.

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Questions? Comments? Concerns?

Complaints?