Creative intentClient requirement

By Amy, Richard, Laurren & Taynie

Creative intent

• The photographers has full control over the content he/she creates.

• As it is your own work, you may be overly critical.

• You have to come up with creative ideas which can be quite difficult for some people.

• The image below shows the creativity that comes when you are not working for a client.

• Would typically need more money to do something creative but usually you will have less money compared to a client required job.

Client requirement • The photographer has to follow what the

client has asked for e.g. product like anti-wrinkle cream (shown below).

• You have to follow strict guidelines which usually takes all of the creativity out of the work. E.g. colour. Asda = green.

• You’d know what to do straight away.

• You have to refer back to the client often, which can be time consuming.

• This image below doesn’t show creativity as it is client based work, there is nothing particularly different compared to other advertising images.

• There are strict rules to follow with advertising client based work e.g. the ASA.