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Started from the bottom By DrakeBy Jack Sherman, Luka B, Rory Vanralta and Jamie Lewis

+What song/ Artist have chosen and why ?

We have chosen Started from the bottom by Drake.

The track carries the meaning by showing the rappers struggle in life. Also represents a success story witch is rare in rappers because they usually just show their success.

Its unconventional and a rapper video portrayed as poor and Jewish.

Also the colors changing throughout the video. So starting with black and white and then developing to bright colors in the club. This also represents the main concept of starting poor “from the bottom” and then reaching the top.

+What is the concept of your video ?

Success story is a man growing in life and becoming successful through out the video.

Scene one shows the black and white and then the video is the development through color. Rags to riches.

Narrative portrayed in the video.

+Where will it take place and how will it look ?

A council house is high poverty. This shows the dirty sides of the streets with dark and dangerous alleyways.

A multi million pound house in Gerrards cross. Representing luxury and wealth. Symbolizing a rapper that has reached the top.

A place in Knightsbridge, London. This also symbolizes wealth and

Club in London called..

+If there is a narrative, what will it include ?

The whole narrative is showing someone who starts in poverty and how he has nothing.

It then develops to showing him working up the ladder in life.

Then in the end showing how rich he has become. This is showing the development of the artist starting poor then becoming wealthy.

The representation of the black and white and then developing into the color shows this symbolization of starting poor and becoming rich.

+Who is your target audience ? How do you intend to attract them and address them through the video Our age range is very large. Could be aimed at kids aged 10-

18 who are in poverty. It could also be related by older people aged 30-50 witch can relate to the situation who have made something of their life.

We are representing the hip hop/ Rap community

Its motivational to people that are in poverty.

Shows life struggle, working hard and survival in life.

We will address them by wearing making a large juxtaposition of wearing posh suits in the council estate with wealthy cars, such as Gwagons, May backs and Bentleys. Compared to in the club at the end wearing tracksuits at the end when showing the wealth at the end.

+Brain storming