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Dr Richard Harvey, Academic Director of Admissions and Internationalisation, The University of East Anglia delivered this presentation at the inaugural Student Experience conference in 2013. A quality student experience is a critical component when examining the attributes a university offers a prospective student. It is equally as important sector wide, in producing highly educated, well rounded and qualified individuals that make up the future of the national workforce. As a result, it is crucial for universities to assess not only ways they can improve their institution’s student experience but ways they can differentiation themselves in an increasingly competitive marketplace. Factors that holistically impact student experience include the interconnections between student services, methods of course delivery and the use of technology along with all that this entails. The Inaugural Student Experience Conference will endeavour to address these complex and challenging issues within the context of the evolving Higher Education sector. For more information about the event, please visit the conference website http://www.informa.com.au/studentexperienceconference
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UEA and student satisfactionNavigating the maze of student satisfaction
Richard Harvey!Dean UEA LondonAcademic Director of AdmissionsAcademic Director of Internationalisation
1 Plan
Plan
2. Brief bit of context about UEA3. UK Student Satisfaction in Numbers4. What does it all mean at UEA?5. Some future themes
1
www.uea.ac.uk
“…at East Anglia an attempt will be made to re-assess the conventional relations between studies…grouped in mixed schools concerned with different aspects of civilisation rather than individual faculties.”
2 Background
Key themes from our founders2
Oxbridge-style teaching was good Conventional discipline-based faculties were bad Undergraduate education was very important Very important that the campus was a nice place
www.uea.ac.uk
2 Background
1960s
1963: Denys Lasdun explaining his architectural plan for UEA
2
www.uea.ac.uk
1967: Iconic ziggurats completed1968: HM Queen visits
2 Background
1970s
1970: Creative writing starts
2
www.uea.ac.uk
1972: Centre for Climate Research Opens1979: Sainsbury Centre for Visual Arts opens
1980s
1989: Kazuo Ishiguro wins UEA’s first Mann Booker Prize
2
www.uea.ac.uk2 Background
1990s
1998: Ian McEwan wins Man-Booker Prize
2
www.uea.ac.uk2 Background
1999: Andrew Motion appointed Poet Laureate
2000s
2003: Sir Paul Nurse wins Nobel Prize for Medicine
2
www.uea.ac.uk
2009: Matt Smith, our first Time Lord, is appointed
“UEA was very important to me at a crucial time in my research life. I received a brilliant training as a research student which has stood me in good stead for the rest of my career. And, of course, I really enjoyed myself.” !Sir Paul Nurse, 2001 Nobel Prize winner
2007: Intergovernmental Panel on Climate Change win Nobel Peace Prize2009: UEA at the centre of “Climategate”
2 Background
2006: UEA and INTO open first Joint Venture International Centre
Fiftieth Anniversay Debate2
www.uea.ac.uk2 Background
Recent league table history2
www.uea.ac.uk
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2009 2010 2011 2012 2013 2014
UEARussellRussell ex Oxbridge
2 Background
Institution Guardian LT Rank
Cambridge 1
Oxford 2
LSE 3
Warwick 5
UCL 6
Durham 7
Exeter 10
Imperial 13
Glasgow 14
Edinburgh 15
York 17
Bristol 18
Southampton 22
Nottingham 26
Birmingham 30
KCL 31
Newcastle 33
QMW 36
Leeds 37
Cardiff 40
Manchester 41
Sheffield 42
Liverpool 45
Belfast 53
Barometer
Student Barometer !2005 introducedNumber of respondents unknownMany, many questions
3 UK satisfaction measures
UK satisfaction measures3
www.uea.ac.uk
Academic
Admin & Ops
NSS
National Student Survey !2005 introduced200,000 respondents22 questions + synoptic question
THES
THES Student Experience Survey !2006 introduced15,000 respondents21 questions
3 UK satisfaction measures
NSS in depth3
www.uea.ac.uk
R N Question0.80 10 I have received sufficient advice and support with my studies.0.76 12 Good advice was available when I needed to make study choices.0.72 1 Staff are good at explaining things.0.71 15 The course is well organised and is running smoothly.0.70 3 Staff are enthusiastic about what they are teaching.0.70 6 Assessment arrangements and marking have been fair.0.68 11 I have been able to contact staff when I needed to.0.67 9 Feedback on my work has helped me clarify things I did not understand.0.66 7 Feedback on my work has been prompt.0.66 4 The course is intellectually stimulating.0.66 2 Staff have made the subject interesting.0.65 14 Any changes in the course or teaching have been communicated effectively.0.64 21 As a result of the course, I feel confident in tackling unfamiliar problems.0.61 19 The course has helped me to present myself with confidence.0.60 5 The criteria used in marking have been clear in advance.0.58 8 I have received detailed comments on my work.0.55 13 The timetable works efficiently as far as my activities are concerned.0.50 20 My communication skills have improved.0.50 18 I have been able to access specialised equipment, facilities or rooms when I needed 0.36 17 I have been able to access general IT resources when I needed to.0.33 16 The library resources and services are good enough for my needs.
NSS in depth
3 UK satisfaction measures
3
www.uea.ac.uk
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10. I have received sufficient advice and support with my studies.
Ove
rall S
atisf
actio
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201120122013
NSS in depth
3 UK satisfaction measures
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www.uea.ac.uk
0 20 40 60 80 1000
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7. Feedback on my work has been prompt.
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rall S
atisf
actio
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NSS subject variation
3 UK satisfaction measures
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www.uea.ac.uk
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1 2 3 4 5 6 7 8 9 10 11 13 14 15 16 17 18 19 20 21 22 24 25 26 27 28 30 31 32 34 35Discipline
Ove
rall s
atisf
actio
n
Biology
Media studies
NSS random effects model
3 UK satisfaction measureswww.uea.ac.uk
Factor Coefficient% grads in employment or further study
+0.469% students gaining a first-class degree +0.096SSR -0.191University mission group eg 1994 group +3.1Subject studied eg Biology +10Region eg Scotland 3.4Year eg 2009 +1.5
Pam Lenton, “Determining Student Satisfaction: An Analysis of the National Student Survey,” Fourth International Workshop on Applied Economics of Education 2013 !
Also see, e.g. Smith, J.P. and Naylor, R.A. (2001)
Dropping out of University: a statistical analysis of the probability of withdrawal for UK university students, Journal of the Royal Statistical Society (Series A), Vol. 164, Part 2, pp. 389-405
3
4 Observations for UEA
Observations for UEA4
www.uea.ac.uk
Several factors are a proxy for a decent universityFactor we can control: SSRLondon often a negative factorBarometer reveals “hygiene factors” e.g.: internet access; registration queues
4 Observations for UEA
Staff4
Academic staff absolutely key to satisfaction No substitute for student/staff ratio (SSR) Sector mean around 25:1 UEA 13:1 Two types of Academic Staff at UEA: ATS and ATR !!!
www.uea.ac.uk
4 Observations for UEA
4 Observations
London result amazingly good (Number 1 in its category) Our two pre-University centres: INTO UEA Norwich INTO UEA London Have excellent satisfaction scores !But !One badly organised degree or department can cost one dearly.
www.uea.ac.uk
4 UEA observations
NSS results4
www.uea.ac.uk
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2013 2012 2011 2010 2009 2008 2007 2006
UEA
Russell Group inc Oxbridge
Russell Group excl Oxbridge
5 Future
HEPI/ Which Contact Survey5
www.uea.ac.uk
HEPI Report (61) “The academic experience of students in English universities2013 report” Bahram Bekhradnia
“Disappointed with my course, it’s not a
challenge and sometimes a complete joke - could be completed in one year, never mind
three”
!Second-year student, Business and
Administrative Studies, Anonymous University
The survey shows a clear pattern
in which students with low total academic contact hours are most dissatisfied.
…students will be asking what they are getting for a fee of £9,000. I answer that it is to pay for their teaching not to cross subsidise research. I hope and expect to see a decline in the number of students
with such low contact hours. !
David Willets, UK Education Minister
5 Future
HEPI/ Which Contact Survey5
www.uea.ac.uk
HEPI Report (61) “The academic experience of students in English universities2013 report” Bahram Bekhradnia
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0 5 10 15 20 25 30 35 40
Mean Private Ho
urs
Mean Scheduled Hours
high scheduled & high private low scheduled & high privatelow scheduled & low privatehigh scheduled & low private
4 Future
Postgraduates5
www.uea.ac.uk
Seriously ignored up till now Some clues from the Postgraduate Taught Experience Survey though
0
23
45
68
90
Teach
ing & Le
arning
Assessm
ent &
Feed
back
Dissert
ation
Organis
ation
Learn
ing Res
ource
s
Skills &
Person
al dev
elopmen
t
Career
& Profes
siona
l Dev
elopmen
t
Sector mean Sector min Sector max Russell 1994
Summing up
Important to be true to your ethos !Spending money does help !Contact hours and stretch and challenge remain the next frontier for UK universities
www.uea.ac.uk
Overall Winner What Uni Student Choice Awards !Ranked in the top ten English universities National Student Survey
