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Don't Stop Me Now Session 4
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Time to ‘think differently’ about volunteering
Setting the scene
• National Trust management from 2006 • Volunteer KPI at 67% • Communications generally good• Start of season & mid season meetings (x 6)• Social events and outings • Suggestions box• Some involvement in decision-making • Research groups
“A great team to be part ofOur exceptional, well-resourced and skilled team of staff and volunteers will make things happen in line with our aspirations, bringing a ‘can do’, entrepreneurial spirit and professionalism to all we do”
Our business plan
On volunteering
“Our volunteers’ views and opinions will be sought and valued, and we will develop a volunteering strategy that will ensure that no matter which property you volunteer at, there will be equally high standards of communication, recruitment and management, opportunities to use different skills, to develop knowledge of the property and to be involved in the decision-making”
Volunteer Exemplar Project
• Central volunteering project – 5 properties
• Think differently
• Three ‘big ideas’
• Include volunteers on project management
• Clearly defined role definitions or briefs
• Improve support and development
• In line with business plan
Top 5 things we did…
1. Volunteer Support & Development Team
2. Volunteer Research Groups
3. New volunteers, new roles – better systems and processes
4. CommunicationCourt ClarionBusiness Plan ‘lite’ Visitor Charter
5. Breaking down barriers
Top 5 things we learned…
1. Reaction to change – and managing expectation
2. Desk space
3. Being aware of what else is going on and impact this may have on volunteers
48%
4. Blurring the boundaries between staff and volunteers
5. Why it was a good thing to do
…things can’t stay the same forever…
Final reflections
A rosy future?
Don’t Stop Me Now!
Mark Agnew General Manager
Kellie Scott Volunteering & Community Engagement
Manager
Traditional
RGT
1st recruitment campaign
Engagement
2nd recruitment campaign
2005 2006 2007 2008 2009 2010 2011
175 238 235 372 395 430 581
? 24,320 24,579 34,350 43,242 44,999 61,242
Induction
Projects
12 volunteer roles 31 volunteer roles
Working With Vols
Role Hours in 2011
Number of volunteers
Artists & Calligraphers 447.3 7
Buggy Drivers 1718.4 22
Catering 1045.1 13
Conservation, Admin, Research
1207.8 28
Events 655 10
Learning 3264.5 33
Room Guides 26,031.5 273
Shop & Bookshop 3074.7 32
Tuesday Garden Team 1469.5 12
Visitor Welcome 1370.8 7
Walled Garden 5747.1 65
Wardens 13,713.4 79
Understandyour audience
Understandyour needs
DesignOffer
MarketOffer
Select
Induct Manage BroadenSupport
Exit
Broadening the Roles
Interns:• Youth Volunteering• E-Marketing• Conservation &
Engagement• Visitor Research
Volunteer Roles:• Engagement Warden• Costumed Interpreter• Calligrapher• Artist
August
March
• Consult team on what to do on 7th day!• Write up brief (draft)• Consult volunteers• Write brief (final)• Research costume supplies • Recruit Day Organiser• Write supporting materials for volunteers• Write training schedule and rope in presenters• Recruit from within team• Recruit externally during recruitment campaign• Find out final names of those interested• Training Week ONE (intro, measurements, house tour)• Start making/hiring costumes• Training Week TWO (Regency costume, manners etc)• Training Week THREE (house training)• Training Week FOUR (mock opening)• Mansion opens on a Wednesday
I would recommend the Trust as a place to
volunteer (KPI)
0 1
29
68
59
0
10
20
30
40
50
60
70
80
Stronglydisagree
Disagree Neutral Agree Stronglyagree
Trust
%
2009
2010
2011
I enjoy the volunteering I do
0 0
18
8173
0
10
20
30
40
50
60
70
80
90
Stronglydisagree
Disagree Neutral Agree Stronglyagree
Trust
%
2009
2010
2011
Drill down…
Recommendation 68Enjoyment 81
Organisation & management 59Empowerment 34
Engagement 34Culture and values 45
Communication 44Voice 29
The way your volunteering is organised and managed
2 4
33
59
45
010
2030
4050
6070
Stronglydisagree
Disagree Neutral Agree Stronglyagree
Trust
%
2009
2010
2011
It’s not all plain sailing…
What next for volunteering at Attingham?
• Bulk up numbers in some teams• Development opportunities• Training• Consistency in departments• What do future roles look like and who will want
to do them? MASSIVE shift in volunteering• Volunteer management training• Communication in the team
Room Guide
Advocate A role with a different view
Introductorytalk
Deputy DayOrganiser
Tour Guide
Day Organiser
Challenges…1. Change management
2. Maintaining consistency
3. Keeping volunteer management high on the agenda
4. Empowering volunteer managers
5. Communication…600 people
Don't Stop Me Now
Case Study about RSVPRetired and Senior Volunteer Programme
Rachael Bayley
May 2012
• 15,047 Volunteers • 450 are Volunteer Organisers & Coordinators• 27 FTE staff (17 full time and 17
part time)
• Ratio of over 500:1• Projects in Wales, Scotland
& England• Running for 24 years
Data at January 2011
Facts about RSVP
Top Tips (1)
1. Do create projects for people to own 2. Do say No at the recruitment stage 3. Have special volunteers to bring new people in
Top Tips (2)
4. Have volunteers showing the way 5. Have roles that can change to fit 6. Do manage volunteers like volunteers, not like staff
Top Tips (3)
7. Do have peer discussions and lots of coffee
8. Have a Pick and Mix approach to volunteer roles
9. Do attract volunteers whose interest is in management
Workshop
How could you develop these ideas?
What ideas do you have to share?
Rachael Bayley [email protected]
Questions and views?
Which of these would work for you?
Don't Stop Me Now
Case Study about RSVPRetired and Senior Volunteer Programme
Rachael Bayley
May 2012