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Faiyad Bin Khaled

Sajedul Haque

Imroj Ahmed

Farhan Abid Chowdhury

Joyanta Sen

Mushfiqur Rahman Farazi

Farabi Amin

History, Development and Growth

Situation analysis

Corporate Level strategy

Business Level strategy

Functional Level strategy

4P analysis & Recommendations

Outline

1960

1965

1978

1998

2000

2010

Technological

STEEP Analysis

Economic

Threats of new entrants

Moderate

Power of buyer

LowThreats of substitute

High

Power of supplier

Low

Intensity of rivalry

High

Porter’s 5 Forces

Competitor Analysis

Immediate competitor Impending competitor Invisible competitor

S W

O TSWOT

Analysis

• Brand Image• Fastest Delivery• Cross trained

employee

• Conscious Customer

• Limited Menu

• Efficiency• Redefining

menu• Expansion

• Substitutes• Small

competitors• Local

competitors• Franchise

Value chain Analysis

InboundLogistic

Operations OutboundLogistic

Sales&

Marketing

Service

Value chain Analysis

Primary activities

Administrative Human Resource

Product &TechnologyDevelopment

Procurement

Value chain Analysis

Support activities

Domestically owned and franchised stores

Domestic supply chain stores

International operating stores

Corporate level strategy

Corporate level strategy

Concentration Strategy

• Market development

• Product development

• Market penetration

Backward Vertical

Integration

• Dough manufacturing center

• Thin Crust supply chain center

• Vegetable center

Horizontal Integration

• Acquisition

Franchising

• Domestic

• International

Cost Leadership

Integrated Cost Leadership &

Differentiation

Differentiation

Focused Cost Leadership

Focused Differentiation

Business level strategy

?

Business level strategy

Cost Leadership

Integrated Cost Leadership &

Differentiation

Differentiation

Focused Cost Leadership

Focused Differentiation

Integrated Cost Leadership &

Differentiation

Cost Leadership

Business level strategy

Efficiency

Quality

Innovation

Customer Responsiveness

Operation

Management

Human Resource

Research & Development

Business level strategy

• Mission• Vision• values

Position Priorities

• Good quality pizza

• Service and satisfaction

• minimize costefficiency

Payment

• Research and development

• Market development

• Marketing and advertising

• Ensuring Brand Loyalty

• Improve reputation

• Improve Financial condition

Performance

4P Analysis

• Coverage in Asian market

• Focus on customer loyalty

• Utilize intelligent advertising techniques

• Improve innovative strategies

• Improve its brand image

Recommendations

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