Gwyn ShelleMichigan State

University ExtensionImage: Designed by Freepik

Video: The Pros

• Creative• Professional• Marketing• Accessibility• Budget

Video: Why DIY• Interest from educators• Low budget• Flexible

Image: Designed by Freepik

Video: DIY Equipment• Video Equipment• Camera/Tablet/iPhone• Tripod ($80)• Microphone ($20-$140)• iPad Connector ($25)

• Lecture Capture/Editing• Headset ($30)• Software ($0-$185)

Purpose of Video• Educational• Demonstration• Training• Marketing

Best Practices• Length of Video• 6 minutes is ideal

• Always use a tripod!• Microphone• Higher quality audio

• Lighting: Outdoor• Avoid early afternoon• Watch shadows• Avoid white/black shirts

& hats

• Lighting: Indoor• Avoid windows with

bright sunlight• Use additional lighting if

needed

Video Editing: Camtasia• Camtasia ($185)• Screen capture• Record PowerPoint• Edit videos

• Export for web, phones, tablets• Great technical help

Hosting Options• YouTube (Free)• Great for marketing• More than 1 billion users• Every day people watch hundreds of millions of hours• 300 hours of video are uploaded to YouTube every minute

• Vimeo ($60-$200)• 20 million users• Fewer ads• Higher quality output

Bilal Kamoon | Flickr

Hosting Options• Kaltura (Free at MSU)• MSU video hosting option• https://mediaspace.msu.edu/• Videos associated with NetID

• Screencast ($99/year)• Hosting option provided by

TechSmith (Camtasia)• Allows for quizzing and hot spots

Bilal Kamoon | Flickr

Accessibility• Videos – Closed Captions• 3rd party vendor – CaptionSync• $2.65/minutes includes caption file and transcript

($80/30 minutes) – Michigan State University pricing• 24-72 hour turnaround

• Create your own transcript

• http://webaccess.msu.edu/

Additional Resources• How Video Production Affects Student Engagem

ent: An Empirical Study of MOOC VideosMooc study of video

• Michigan State University Accessibility Resources