Discovering the Markets for Direct Marketing

Presented by Lindsey Fair

differentiation

positioning

21/02/11

how does “everyone” (MASS) become a segment, or a smaller piece of the pie?

What lists are you on?

21/02/11

geographic

demographic

21/02/11

socialgraphic

21/02/11

psychological

21/02/11

behavioural

21/02/11

industrial

what are the characteristics of a 24 yr old female?